Welcome Back!

Our team at Catdi Printing, home to one of the strongest marketing platforms in the Southwest, is excited to provide great resources for businesses looking to tell the world that they finally reopened! We understand the many local outfits were forced to temporarily close their in-person services to observe government regulations during the COVID-19 shutdowns. But now that everyone is getting back to work, we’re looking forward to serving all of our customer’s printing needs to get them back up and running.

 While we know that the reopening process looks different for every business, Catdi wants our returning and new customers to know that our highly skilled printing and design experts are ready to craft those beautiful marketing materials that Catdi is known for.

 The benefit of meeting with our printing consultants is that you tell us what you have in mind, and we take care of the rest. From consultations to nailing down the specifics, our experts will guide you through the entire process. We’re living in a completely new world than we were a few months ago. The Catdi team is prepared to assist business owners in making the adjustments needed to their marketing campaigns in order to obtain optimal results from their print marketing.

 Reopening businesses have some obstacles to overcome in order to get operations back to where they were before the quarantine. The first thing that every business has to do is let their customers know that they are reopened and ready to serve their community. Here at Catdi, we are offering our very own reopening toolkit to help get your brand back out there:

Signage

We decided to create a ton of free signage for businesses that looking to create social distance signage for their customers. As consumers, we have all gotten out of the habit of going to physical store locations for our shopping needs. Now that your business has reopened, it is absolutely essential that all of your past customers know that you are ready to serve them. While it’s always a good idea to announce your reopening on your website and other online channels, business owners underestimate how much of their business comes from foot traffic and word of mouth.

Placing large signage in your store windows and in front of your business is going to play an important role in helping you achieve a successful reopening. As you explore how to safely reopen, we have ideas & designs that make planning ahead easier. These designs are sized from 18” x 24” to 24” x 36” and will suit a range of products, including Gator Board, Yard Signs, Posters, Styrene and Sidewalk Signs.

Whatever kind of signage you want to use to let the world know that you have reopened, Catdi is here and ready to help.

Promotional Products and Swag

Our promo products and swag printing services are a great way to reintroduce your brand to the post-shutdown world. Branded merch is an awesome way to enhance brand recognition and spread the word about your business’s reopening . No matter how great of a business you’re running, you have to make sure that consumers know you exist. Branded products are a great way to help make your business a household name in your community.

 Once you have them in the door, customer retention becomes crucial in ensuring long-term success. The key factor is keeping your customers engaged with your business and making sure your brand is the first thing they think of when they need your product or service. Even if you provided them with an awesome experience their first time around, people are busier than ever these days, and it’s all too easy to forget about the great experience you offer. This is where branded merchandise can save the day.

 Thanks to the fact that branded merch helps with memory recall, it will cement your brand’s name in the minds of your customers so they will automatically know where to go next time they need your type of services. The more exposure you can drive and retention you can attain, the more longevity you’ll find in your industry.

 How much do you enjoy free swag? We know we do. And the more you can have your brand name floating around your area, the bigger opportunity for acquiring new customers and retaining current ones.

 Whether you’re selling tangible items or a skilled service, professionally branding your merchandise with Catdi Printing is a great way to spread the word.

Business Card Printing

There are few things more important in business than networking, especially now that you need to reignite the excitement in your local community about your business after the quarantine. . Shaking hands, kissing babies, and handing out professional business cards; is there any better way of getting new clients? People value the human connections that are made either in the community or inside your store, so by having professionally designed and printed business cards ready to go, you can give your new customers a piece of your business to carry with them.

We offer a wide variety of coating and stocks, print different shapes and sizes, and provide speedy delivery of your desired cards. We print quantities ranging from 25 to 100,000 pieces in an efficient and budget friendly manner.

But Catdi, why can’t we just print our cards ourselves? While this is technically always an option, there is simply no comparison between the look of a professionally polished and design Catdi Business Card and that of a flat-looking index card you print and cut from home.

While printing business cards may seem like a minor footnote to the more complex and high-visibility activities of a marketing campaign, the importance of a business card cannot be emphasized enough. Although small in size, the business card is the one thing in your marketing portfolio that a potential client is most likely to keep for future reference.The process of  printing business cards in Houston does not have to be expensive—just thorough and calculated enough with a professional image to make that critical first impression lead to sales calls.

Flyer Printing

Flyers are a super effective method for keeping your customers in the loop with the grand reopening details for your business. Whether you’re planning on posting flyers around town on bulletin boards or passing them out at conventions or sales events, having impressively professional flyers designed and printed by Catdi is the way to go. Design them from scratch or get started with the help of our custom templates. All you need is a logo, image, and a bit of text and voila! We’ll deliver beautiful flyers to you with a fast turnaround to help you keep your marketing momentum rolling. Single or double-sided designs are available, as are matte and glossy finishes. Pick them up in-store or have them delivered today!

NCR Form Printing

With the help of Catdi printing, you will now be able to create an appealing impression of your business to your clients and prospective partners by offering full color carbonless forms that are printed on high quality NCR paper. With the NCR forms, you can easily produce multiple copies of a single document by either handwritten or typed format. They are very handy for a business when creating invoices, receipts, delivery notes, contracts or purchase orders. The NCR forms are very handy and crucial when it comes to controlling the chances of errors since the similar information is relayed in all documents, the originals and the copies.

The full color forms are available in 2-part that is in white and canary and 3-part that comes in white, yellow and pink color at two different sizes, half page 5.5”x8.5” and full page 8.5”x11”. Your desired NCR form can be printed on the front and back depending on the type of your content, as well as sequential numbering is inserted.

There are 3 simple options for working with Catdi Printing to develop your NCR forms:

1. Create your own custom form from scratch and send it our way.
2. With the help of our template selection, find the one that best aligns with your brand and fill in your desired information.
3. Partner with one of our top-tier designers and create your very own design.

We provide everything you need to design the best NCR forms in town. So what are you waiting for?

Large Format Printing

In both Houston and the Southwest overall, Catdi is known for being one of the premier large format printing producers in the area. If you’re looking to leave no doubt whether your business is open and taking new customers, working with Catdi to create a large-scale sign is a great option! It takes advanced speciality production equipment to accommodate print dimensions that are larger than average, which is why we have recently made significant investments in our large format capabilities.

We have a state of the art digital printing system that allows us to print a wide range of large-scale prints quickly and cost-effectively. Large format printing is most commonly used for printing billboard ads, and we also specialize in window decals, banners, and car magnets. But whatever your large scale printing needs may be, chances are that Catdi will be able to deliver the goods. So if you’re in need of new and improved marketing materials that most printing companies lack the technology to handle, let Catdi take care of everything for you.

Door Hangers

Unfortunately, most businesses were forced to temporarily close their doors during the pandemic shutdowns. Now that the economy is reopening, it is essential that your customers know you are back in business. Door hangers are a great way to remind the world of what makes your products and services so special.

Door hanger advertising also helps you save on postage and mailing costs. By representing your company’s message from door to door, you can use door hanger advertising to promote your business to your community without the hassle of collecting people’s personal information.

All of Catdi Printing our door hanger and rip hanger printing services come on a variety of paper stocks on a weather-resistant coating with all perforations and die cuts include

Whether you are reopening or a brand new business preparing to open your doors, door hanger advertising gives you the chance to announce to the community that you are excited to serve them. It’s also a great way to establish the quality brand image that is essential for a successful business, and the Catdi design team will be there with you every step of the way to make sure the results are even greater than you had imagined.

Notepad Printing

With Catdi Notepad Printing, we deliver high quality notepads for you and your customers to keep handy, which means that your brand is always top of mind. Brand awareness has never been more crucial than it is now. We print taglines, contact information, calls to action, logos and slogans in full-color letterhead that is easily seen and easily remembered. Our products don’t just look great, they’re extremely durable and built to last. The chipboard backing is the industry standard and allows the product to perform well over time. We provide the option to choose between 25 or 50 page notepads. Standard size is 8.5” X 11”, but Catdi will also create custom sizes that include special artwork and designs.

See You Soon!

Now that you’re back in action, the Catdi team is excited to see you soon. No matter what kind of printing needs you may have, our team of experts are excited to help bring your marketing materials to life. Check out the Printing Services tab on our website to learn more or stop by to chat with an expert 1 on 1. We’re looking forward to it. 

The post Helping Business Reopen During the Shutdown appeared first on Catdi Printing.

In the business world, it’s never wrong to demand too much attention. It greatly helps if a company is loud and boisterous in a good way, as this promptly spells an increase in client population and consequently, an increase in revenue. If one is looking to introduce or to popularize a company in a trade show, banners are the best marketing tool.

Our Banners Make Your Business Pop!

Printing Companies that love to participate in trade shows must take advantage of this offer from Catdi, as it is the perfect package to avail, especially when creating POP materials. Clients become more intrigued in the product or service if their visual senses are stimulated by banners that stand out and seduce consumers. In recent times, the banner stand has even acquired a new use, as it became a popular form of POP advertising.

Catdi Incorporated offers the following packages in banner stand printing services:

• Option 1. Our Economy “X-Style” Collapsible Banner Stands are versatile and easy to setup. They are available with either our 13 oz scrim vinyl outdoor or 10 mil premium vinyl indoor banners and arrive in a slim nylon bag. The standard sizes are 24″ x 60,” and 33″ X 80.”

• Option 2. Indoor Banner with “X-Style” collapsible stand. The same material as the Indoor Banner, these near photo quality banners are ideal for POP displays and trade shows. They set up in a few seconds and measure 24″ x 60″ with grommets at the corners.
  • Option 3. Our Aluminum Retractable Banner Stands are available with 10 mil indoor premium vinyl banners and are just as versatile as our “X-style” banner stands. The retractable stands are conveniently packed in a small bag and set up in a few easy steps. The standard sizes are 24″ x 60,” and 33″ X 80.”

It’s time to demand attention from the market by taking advantage of the options emphasized here. Companies must say it loud and say it proud, and saying it with a banner stand is the perfect move!

About Catdi Printing

Catdi, Incorporated is a leading print provider for businesses in premier Texas locations including Houston, Austin, Dallas, Katy and The Woodlands. An innovator in the industries of commercial print and direct mail services, the company has long been known for combining keen business sense with strong sense of community solidarity. Servicing Texas businesses since 2005, the company boasts of a diverse international team, and of revolutionary global coverage.

Catdi, Incorporated is located at 1724 Richmond, Houston, Texas. To be better connected, customers may browse the company website, www.catdi.com; follow news and developments at Twitter with catdi.com, and at Facebook with https://www.facebook.com/pages/Catdi-Inc/, as well as establish professional connection at LinkedIn with http://www.linkedin.com/in/catdi.

The post Banner Printing Services Now Available appeared first on Catdi Printing.

Houston, TX, November 13, 2015 –(PR.com)– Catdi Printing, a Houston printing, designing and direct mail postcard marketing company, recently launched a new design tool with hundreds of free templates for its online customers. The company, reputed for its local and global print services, deals from small to multinational corporations on diverse scale.

Commercial printing and digital designing are becoming one of the fastest growing industries. To keep up the pace and ensure highest quality printing and designing at low costs, companies like Catdi Printing are offering new services and new ways for their customers to order print marketing materials.

To celebrate Catdi’s expanding customer base of Catdi, the company launched a revamped online ordering website in which, Carlos deSantos, the president, announced that Catdi is going to a launch a new design tool totally free of cost. The design tool will enable its customers to create their personalized and highly customizable designs free of cost.

“This new online design system will allow us to compete with the national print chains. While our customer service is more one on one and personal this new tool allows users to quickly output their marketing material at no cost,” the President excited the audience. “Plus we are giving away free templates that enable our clients to pick and choose what design works for them,” he happily announced.

The president continued and announced that the company has also launched thousands of free templates for a variety of their popular products. The customers can choose any template free of cost without the hassle of recruiting expensive designers and waiting for the completion of their jobs.

The spokesperson to Catdi Printing further revealed while talking to the media that the popular items of the company include postcards, business cards, letterheads, brochures, flyers, envelopes and a lot of other products. The customers can get their free templates on Free Online Design Tool. The spokesperson continued to say that the customers can pick any free template out of hundreds and thousands of choices or create their own designs totally free of cost.

The designs can be selected from the listing area given on http://printing.catdi.com/en/flyers/designs/ for flyers, http://printing.catdi.com/en/cheap-postcards-printing/designs/ for postcards, and http://printing.catdi.com/en/cheap-business-cards/designs/ for business cards. The links for brochures, envelopes and other products are also available on http://printing.catdi.com/.

“‘Customers have been going to those other print sites because they wanted the flexibility to create custom pieces themselves, while we will still offer design services for our clients this helps fill a void for the DIY customer,” the spokesperson said when asked about the change in sales policies.

The spokesperson further said that Catdi takes pride in dealing with different industrial sectors, ranging from home-based one person assignments to small businesses and multinational corporations. Offering a wide range of services, the company ensures not only making the ends meet but also successfully created brand oriented custom designs that suit customer needs and budget.

The purpose of introducing the design tool and free templates is to make free access to quality designs more flexible and easier. “We want our customers see their businesses prosper by cutting the investment costs and the cost of hiring the designers along with truly translating the designs in their minds with the help of our free design tool,” the spokesperson said.

“Our dedicated employees are always looking forward to offer more ease and customized services to our valued clients therefore, we will soon announce our new design and create goals after the success of our recent launch,” he told the media.

About the Company
Catdi Printing is a Houston based commercial printing company that offers a wide range of free commercial services including templates and personalized design tool. The company deals with small and large businesses at different levels and ensures highest quality services prior to customer needs.

Contact
Address: Catdi Printing, 1121 Delano Street, Houston, Texas 77003
Email: carlos@catdi.com
Web: www.catdi.com
Contact Information
Catdi Inc – Houston’s GraphicDesign and Print Marketing

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The post Catdi Printing Looks to Grow Its Business Beyond Houston with Its New Online Design Tool and Ordering System appeared first on Catdi Printing.

As a leader in commercial printing services, Catdi offers Houston area couples a far more affordable option to other wedding invitation print services. Our costs are approximately 50% less than those of PhDesign and Bearings. Couples on a budget can choose a pre-existing template at no additional costs. Personal design services, including individual designs developed completely from scratch, are affordably priced as well and include free shipping to the bride’s address and full color options bundled into the lower cost.

Couples who are in a hurry to plan a hundred things at once before that special day roles around can alleviate at least some of their worries by letting Catdi handle their wedding invitations and reminder magnets. Orders can be placed over the phone by calling 713.882.4629 or by emailing orders@catdi.com. Most orders can be expedited in only 2-4 business days.

When it comes to Save the Date Ideas, leave the design to professionals and let Catdi be your one stop shop for wedding invitations, magnets, baby announcements, and much, much more.

The post Save the Date Printing & Design Services appeared first on Catdi Printing.

Not only are our design services amazing but our prices are extremely affordable and the quality of our printing is superb. When someone is in need of graphic design they will often try to save on costs by attempting to put their pieces together themselves. What they don’t realize is that the design of a mail piece is much more important than they could possibly imagine.

The overall appearance of your mail piece is the first thing that the recipient will see when emptying their mailbox. The decision to read the mail piece or toss it straight into the trash will be based entirely on its graphic design. If you compare your mail piece to a plate of food then saying that you eat with your eyes before your stomach may be the best way to explain this.

Nine times out of ten a person will choose a plate of food that LOOKS good, and even though the meal they passed on was the best thing they would have ever eaten – their eyes ate first. There are also the subtle psychological elements to be considered. A well structured design with a professional appearance adds to your credibility and inspires trust where one that is haphazard and disorganized can give the impression of a company that is poorly run and will discourage potential clients from making use of your offer.

If you intend to use direct mail to attract new customers then you should keep in mind that the graphic design service is one of the most important items to include in a mailing campaign, and in the long run, it comes with the smallest price tag. And with the Every Door Direct Mail program offered by USPS, now a direct mail campaign is an affordable option. You do not need names or street addresses, therefore you don’t have to buy or rent a mailing list. Instead your mail is distributed according to a carrier route, which can be for an entire zip code or streamlined using the USPS demographic filters.

We can offer same day or next delivery on all our print marketing services. In addition all direct mail services can be mailed from either Dallas or Houston. As we work directly with USPS and have experience with the EDDM Program we can guarantee that your piece will comply with all EDDM regulations regarding size, labelling options as well as the specific bundling and mailing requirements demanded by USPS.

We offer varying quantities for your print run which start as low as 500 pieces where most printers offer a minimum run of 1000 pieces. These smaller quantities are great for if you want to run a test campaign, offer a special promotion to people that stay within a certain radius of your business or have a promotion that lasts for a specific time period only.

We arrange for all of our clients to speak directly to a USPS representative who will explain everything you need to know about the EDDM program so contact us today and find out how we can help you!

The post Catdi Expands Direct Mail and Design Services into the Dallas Metro Area appeared first on Catdi Printing.

USPS EDDM services involve several targeting methods that allow organizations to canvas specific geographic areas. A brief list follows:

o City/state
o County
o Delivery statistics retrieval
o Zip code plus 4th retrieval
o Address lookup

These targeting methods allow organizations to canvas entire regions and reach every resident and/or business within those regional parameters. This amounts to brand positioning delivered directly to the mailbox of the recipient. It has been proven effective in both the generation of repeat business and the acquisition of new business. The precision targeting of these markets, along with the customized nature of the mail outs, generally motivates prospects with a greater degree of effectiveness than standard mail pieces.

Prior to the implementation of USPS EDDM, many people had come to regard mail outs as too generic to pay any real attention to. The term “junk mail” became a popular colloquialism that was used to categorize any type of unsolicited sales or marketing material. This negative perception, however, is beginning to reverse with a more systematic, conscious, and innately personal means of reaching out to potential customers. Businesses that use this service have products and services that are essential to the lifestyles of residents and companies in their target areas. Persons who receive these mail outs typically pay attention to them because the materials speak directly to their immediate needs.

Over the past 2 years, we have seen USPS EDDM generate more response than untargeted forms of direct mail. We attribute this primarily to the fact that an untargeted mail out probably does not address the immediate concerns of the recipient. By contrast, recipients are typically quick to move on mail outs that offer quick, convenient access to products and services located near their homes or offices.

It is not so much the nature of the mail outs themselves, but the conscious targeting of their delivery, that generates a much higher response than untargeted alternatives.

Many businesses have found that they can dramatically increase inbound qualified leads by timing their USPS EDDM mail services in conjunction with website upgrades and new social media campaigns. Working with a printer such as Catdi makes it possible to synchronize the very first form of direct marketing ever used—direct mail—with the latest advances in online mobile media, video, social media, and content marketing. Custom mail outs can be designed to reflect the brand and the online presence of an organization.

While this does not take the place of SEO marketing, it does an organization the chance to bypass the competitive race for online rankings and place both its brand and its offerings directly in front of customers who it has already determined have legitimate need for its products or services.

The post Why use USPS EDDM? Which Business Benefit the Most? appeared first on Catdi Printing.

Great! The whole world has gone seemingly crazy and you don’t know what to do. Information is changing hour by hour and even minute by minute. It’s difficult to know what to do, what kind of effect this will have on your business, how to anticipate, prepare for and mitigate the losses that are inevitably coming your way. It is indisputable that every single action that you take (or don’t take) will affect your business for weeks, months and even years to come. That is really heavy huh? Well, don’t panic. What goes down must come up. You will very likely make it through this. Many of us have been through similar times before (2008 was not that long ago and we’re still here).

Whether this is your first time through an economic downturn or you’ve been here before, here are some things that you need to keep in mind as you are putting together your actions steps.

1. Don’t Stop Marketing – Do NOT completely halt all of your marketing efforts – if you can INCREASE them and capitalize on the opportunity for maximum exposure
2. Niche Market Analysis – Do a deep dive analysis of your target audience and their behaviors during economic downturn
3. Customers First – Focus heavily on your customer base and internal file as they are the most likely to continue to buy from you.
4. Direct Market – Increase overall conversion rates by utilizing direct marketing methods that targets only people who are most likely to continue to buy during an economic downturn.
5. TRACK TRACK TRACK – Analyze and track every marketing action and the return on investment
6. Be in it for the “Long Haul” – Buckle your seatbelt and get ready for a long ride – you may not see immediate results, stick with it!

If you implement these 6 actions then you will be more prepared and better off than most businesses who will cut their marketing completely on a knee jerk reaction to the current situation. Over 400,000 small businesses went bankrupt or permanently closed in the last recession. Let’s take the lessons from the past and apply the successful actions today.

Pandemic Marketing Rule #1: Don’t Stop Marketing

When economic downturn strikes the last thing that you want to do is halt all of your marketing efforts. Promotion is the bloodline of your business, cutting the supply will severely damage or kill your overall business especially during a time of crisis. Building and maintaining your brand is the way your customers and potential customers will be able to maintain their recognition and trust in you as an organization. They need to know that you are here and you are weathering the storm. You can also utilize this time to capitalize on exposure. Most business’s first action will be to cut marketing budgets and promotional outflow.  This allows you the space, time and audience to make a maximum impact and impression on your target audience.

Pandemic Marketing Rule #2:  Niche Market Analysis

Take a deep dive analysis of your target audience and specifically their buying behaviors during an economic downturn. There is an article put out by the Harvard Business Review that goes into the psychology of consumer behavior and purchasing habits during a recession. https://hbr.org/2009/04/how-to-market-in-a-downturn-2. “It’s critical to track how customers reassess priorities, reallocate funds, switch brands and redefine value”.  From groups that will “slam on the brakes” and not buy anything to people who “live for today” and continue purchases without missing a beat. Assess what this means for your organization to build the most effective marketing plan to the segments within your niche market. You have the raw data and there are resources available to assist you in analyzing that data to build your effective pandemic marketing strategy.

Pandemic Marketing Rule #3: Customer First

The good ole 80% of your sales come from 20% of your customers is so important during this time. Hang onto those customers for dear life, they will be your largest asset during this time. You cannot effectively retain their business and loyalty if you aren’t communicating with them. And let’s face it – every organization in the country is sending emails on how they are handling COVID19 including your florist so let’s not pretend that email is going to cut the mustard. Focus the bulk of your marketing efforts on your existing clients.

Pandemic Marketing Rule #4: Direct Market

This may be the most important rule of all. With today’s cutting-edge technology, we are all in a much better position than we were during the Great Recession. In addition to focusing on your customer base, you can pin-point target market exactly who is interested in your products or services right now. You can eliminate the prospecting guessing game focus only on people who are visiting your website. Identify the anonymous visitors through modern technology like LEADMatch and send them a direct mail pieces (heck everyone is going to be home anyway). You can also retarget those visitors digitally through the Google Display Network and social media platforms such as Facebook and Instagram. Focusing on only the people who are browsing your products and services right now will allow for more effective use of your marketing dollars and overall higher conversion rates. Utilize direct marketing in a very targeted manner to ensure you are staying in front of the appropriate base and creating the serendipitous moment of being in the right place at the right time – when they’re ready to buy!

Pandemic Marketing Rule #5: TRACK TRACK TRACK

You need to track everything that you do (period). Tracking will give you full visualization into market infiltration, exposure, engagements, conversions and overall marketing impact. It will also provide you with the visual transparency that you need in order to test and tweak messages, call to actions, market segments, etc. Gather the data and analyze constantly. Once you know what is working strengthen those actions and knock off any waste. The ultimate goal is to refine your marketing strategy and enhancing best practices continuously to ensure overall success and sustainability. Be willing to adapt and pivot quickly as data and trends become more and more clear. Trust the process.

Pandemic Marketing Rule #6: Be in it for the Long Haul

This situation may have seemingly exploded overnight and the impacts are hard and fast. This will not be the same story for the rebuild. Much like a natural disaster, it takes a short period of time for catastrophic damage but a lot of time, patience and hard work for the repairs and overall reconstruct to take place. Buckle up and be ready to ride this thing through. There is no “quick fix” here. Marketing is a long game anyway, now it will be even longer. Have patience and know that every effort that you make right now will pay off in the long run. Do everything in your power to keep up the consistent outflow. It will not only keep your business alive during this time but it will almost certainly ensure future growth.

Need help marketing during the pandemic? Expert strategists are standing by to help you through this crisis. We have the tools and guidance that you need in order to make it through.

Source Links

https://hbr.org/2009/04/how-to-market-in-a-downturn-2.

https://hbr.org/2008/09/how-to-market-in-a-recession

https://www.entrepreneur.com/article/304099

The post Direct Marketing is More Important Now Than Ever Before: appeared first on Catdi Printing.

In today’s business landscape, many organizations are increasingly committed to partnering with HUB-certified vendors are essential for businesses looking to engage with the Texas government effectively. to meet diversity and procurement goals. As a proud Texas HUB-certified printer, Catdi Printing provides high-quality printing solutions tailored to meet the needs of large corporations and small businesses across Texas.

Whether you’re a significant enterprise, government agency, or small local business, working with Catdi Printing means aligning with a certified HUB vendor that prioritizes quality, compliance, and community impact. Here’s what our HUB certification means—and how we can help your business connect with a trusted partner dedicated to serving Texas.

View our HUB Certification

What is HUB Certification, and Why Partner with a HUB-Certified Printer?

The Historically Underutilized Business (HUB) Program was established by the State of Texas to support businesses owned by minorities, women, and economically disadvantaged individuals. Certification under the Texas HUB program ensures that these businesses meet the state’s high standards for quality, accountability, and commitment to community impact.

As a HUB-certified vendor, Catdi Printing is proud to contribute to Texas’s goals of fostering diversity, inclusivity, and economic growth. Our certification guarantees that we meet rigorous state requirements, making us a trusted, compliant partner for companies of all sizes who wish to meet HUB procurement guidelines.

Why It Matters: For companies and organizations committed to diversity and inclusion, partnering with a HUB-certified vendor like Catdi Printing offers a meaningful opportunity to support community growth while accessing reliable, high-quality services from Texas certified HUB vendors.

How Catdi Printing Supports Your Business Needs as a HUB-Certified Vendor

Working with Catdi Printing provides your business with much more than just print services. Our HUB certification opens the door to streamlined compliance with procurement guidelines and ensures that every project is backed by our commitment to quality, reliability, and customer satisfaction. Catdi Printing is proudly based in Houston, Texas, but our reach extends to businesses throughout the state. With the resources and capabilities to handle projects of any size, we provide seamless, high-quality printing services to clients across Texas, ensuring that companies statewide can access reliable, HUB-certified solutions for their print and design needs.

1. Quality Printing Solutions for Large and Small Businesses
Catdi Printing offers a full suite of printing services for projects of all scopes and sizes. Whether you need business cards, brochures, direct mail, or custom signage, our capabilities cover everything from design to delivery. We provide companies with a seamless experience that meets both their branding needs and HUB certification requirements.

2. Expertise in Compliance and State Regulations
Our team is well-versed in the standards required by the Texas HUB program and the Texas Comptroller of Public Accounts. This knowledge helps us guide companies in adhering to state regulations, making Catdi Printing a valuable partner for projects requiring HUB compliance. By working with us, businesses can confidently report their use of certified HUB vendors, knowing they’re meeting state standards.

3. Supporting Texas Businesses
At Catdi Printing, we are dedicated to supporting the Texas business community. By choosing a HUB-certified vendor like us, you’re not only accessing top-tier printing services but also contributing to local economic development. This partnership reinforces your commitment to local business growth and to fostering diversity in the supply chain.

Why Choose Catdi Printing as Your HUB-Certified Partner?

1. Simplified Procurement for Large Enterprises and Government Contracts
For large corporations, government agencies, and institutions, meeting diversity and procurement requirements is often a complex process. Partnering with Catdi Printing simplifies your search for a Texas HUB-certified printer while ensuring that you’re working with a compliant, experienced provider. Our services make it easier for businesses to meet HUB program goals and fulfill internal diversity initiatives.

2. Flexible, Scalable Solutions for Small Businesses
Small businesses seeking a certified vendor will find a trusted partner in Catdi Printing. We offer flexible services that cater to your budget, project size, and specific requirements. Whether you’re looking for affordable print options, custom designs, or unique branding materials, Catdi Printing provides solutions tailored to your needs—all with the backing of our HUB certification.

3. Commitment to Excellence and Sustainability
Catdi Printing goes beyond compliance, integrating sustainable practices and high standards into every project. From eco-friendly inks to recycled paper options, we align our processes with green values that many Texas businesses appreciate. Our clients trust us to deliver both quality and environmental responsibility, adding value to every partnership.

How We Can Help Connect You with Certified HUB Vendors

In addition to our own services, Catdi Printing can help you identify and connect with other HUB-certified vendors, strengthening your network of Texas-based, certified partners. For businesses aiming to maximize their impact and fulfill state or corporate requirements, working with a HUB-certified network provides the dual benefit of high-quality services and social responsibility.

Ready to Partner with a Texas HUB-Certified Printer?

For companies dedicated to quality, compliance, and supporting local businesses, Catdi Printing is your go-to HUB-certified partner. From printing solutions tailored to your brand to support in achieving procurement goals, we’re here to help you every step of the way.

Let’s Make an Impact Together: Reach out to Catdi Printing today to discuss your printing needs, connect with a certified Texas HUB vendor, and take the next step in building a meaningful, compliant partnership.

The post Your Trusted Texas HUB-Certified Printer appeared first on Catdi Printing.

The Tangibility and Trust Factor of Direct Mail Postcards

The Power of Physical Marketing
In a world where digital ads and emails are ubiquitous, a physical postcard stands out. Tangible items like postcards naturally command more attention because they’re tactile—they’re not just another screen. This physical presence offers a welcome break from digital fatigue and holds customers’ attention in a way that most digital channels simply can’t match.

Building Trust and Credibility in Uncertain Times through Direct Mail Marketing
Direct mail establishes credibility and builds trust, making it an essential part of any direct marketing strategy. When customers see your brand in their mailbox, it feels personal and legitimate—qualities that are especially valued during uncertain economic times, particularly in direct mail marketing. Whether you’re a local business or a large corporation, showing up in this tangible way signals stability and reinforces your commitment to connecting with customers on a human level.

Cost-Effective, High ROI Marketing in a Down Economy

Lower Costs Compared to Other Advertising Channels
Compared to other channels like digital ads, TV, or radio, direct mail postcards remain an incredibly affordable option. They’re compact, cost-effective to print, and—depending on the mailing method—can also be budget-friendly to send. With Catdi Printing, you can customize postcards to perfectly fit your brand’s aesthetic without stretching your budget, making this a scalable solution that suits both small businesses and large corporations alike.

Targeted and Efficient Reach Through Direct Mail Marketing
One of the greatest advantages of direct mail is its precision. You can target specific geographic areas, demographics, or even customer interests to ensure your message reaches those most likely to respond. In a down economy, maximizing reach while minimizing cost is essential. Postcards provide a high open rate and focused delivery, giving businesses a distinct advantage over less targeted forms of advertising—without the hefty price tag.

The Advantage of EDDM for Affordable Postage
For those looking to cut costs on postage costs ( which do go up and up), Every Door Direct Mail (EDDM) is an excellent option. EDDM allows businesses to reach customers within specific postal routes without the need for individual addresses, making it an ideal choice for local businesses targeting specific areas. This option can help reduce postage costs significantly during slow economic times, enabling businesses to maintain their marketing presence without exceeding their budget.

By leveraging cost-effective design and targeted delivery through options like EDDM, direct mail postcards offer a powerful, budget-friendly solution that stands out—especially when marketing dollars need to stretch further.

Measurable Results and Direct Response Opportunities

Easily Trackable Campaigns
Direct mail may be traditional, but that doesn’t mean it lacks measurability. Today, postcards can easily be tracked through unique promo codes, QR codes, or custom URLs. By incorporating these tracking tools, you can see exactly how customers engage with your campaign and measure the effectiveness of each postcard sent.

Driving Immediate Responses
Postcards are inherently action-oriented, which is ideal for driving quick responses. Simple, clear calls to action—like “Scan for 10% off” or “Visit us today!”—encourage immediate interaction. Direct mail’s focused, straightforward message can be incredibly effective for time-sensitive offers, making it perfect for driving both online and in-store visits.

Standing Out in a Less Crowded Space

Reduced Competition in Mailboxes enhances the effectiveness of your direct mail piece.
With fewer businesses investing in direct mail, the competition in mailboxes is often less intense than online, where ads can feel overwhelming. This scarcity makes postcards even more visible, increasing the likelihood of multiple household members seeing your brand and reinforcing your message across a broader audience.

Engaging Design and Customization
A well-designed postcard doesn’t just grab attention; it represents your brand in a visually memorable way. From vibrant color schemes to unique layouts, postcards provide ample room for creativity and personality. At Catdi Printing, we offer direct mail pieces that stand out. design services to create customized, eye-catching postcards that showcase your brand and resonate with your audience.

Don’t Skimp on Web Design or Local SEO in a Down Economy

While direct mail postcards are highly effective, a strong digital presence is equally essential. Cutting corners on web design and local SEO could result in missed opportunities and lost revenue—two things you don’t want in a down economy. Here’s why investing in these areas matters.

First Impressions Start Online
Your website often serves as the first point of contact for potential customers. A polished, user-friendly site conveys trust and reliability. If your website is outdated or hard to navigate, visitors may go elsewhere. Investing in quality web design ensures your brand makes a great impression, building confidence and trust right from the start.

Local SEO Brings Nearby Customers to Your Door
In tough economic times, reaching nearby customers becomes even more crucial. Local SEO makes your business easier to find in local searches, driving relevant traffic to your website and, ultimately, your location. Simple strategies like optimizing your Google My Business profile and including local keywords ensure that your business appears where it counts.

Supporting Direct Mail Campaigns
An effective marketing strategy integrates both print and digital efforts. For instance, a postcard with a QR code that directs customers to your website should lead to a visually appealing, easy-to-navigate landing page. This seamless connection between print and digital ensures a cohesive customer journey, enhancing the impact of your postcard campaign.

How We Can Help Your Business with Direct Mail and Digital Marketing

Full-Service Printing and Design
At Catdi Printing, we offer end-to-end printing and design solutions for businesses of all sizes. Our team creates high-quality postcards that capture your brand’s message and resonate with your audience. Whether you’re aiming for a sleek, modern look or a fun, creative design for your mailer, we’ve got you covered.

Targeting and Mailing Services
To help you get the most out of direct mail, we offer targeted mailing lists and distribution services. We ensure your postcards reach the right audience, saving you time and maximizing the impact of your campaign. Whether your audience is local or statewide, Catdi Printing provides efficient, reliable mailing solutions to support small businesses.

Web Design and Local SEO
Beyond print, Catdi Printing also specializes in web design and local SEO services. We help businesses create websites that not only look great but are optimized for local search visibility. By enhancing your digital presence, we make sure your brand shines across all channels.

In a down economy, direct mail postcards offer an affordable and effective way to connect with customers, drive response rates, and stand out in a crowded market. Combined with a strong digital presence, including a well-designed website and optimized local SEO, your marketing efforts become a powerful engine for growth.

Ready to make a lasting impression? Contact Catdi Printing today to explore our direct mail and digital solutions, and let’s create a strategy that helps your business thrive—no matter the economy.

The post Why Direct Mail Postcards Still Work in a Down Economy appeared first on Catdi Printing.

We have previously discussed the benefits of hiring a professional Houston graphic design firm (link to Benefits of Graphic Design for Small Businesses in Houston) and want to extend the premise into how a professional can assist with website design.

Who needs Houston graphic design and website design services?

No matter whether you are a one person startup or an up and coming company, your site is your new business card and a chance to make a great first impression or turn customers off completely. Having professional website design principles incorporated into your site are a must and one of the best investments you can make. Even if you live in another area and aren’t interested in a Houston graphic design firm, having a clean, sleek site can lead to more traffic, and as a result, more customers. Good website design practices include incorporating your logos, branding, service and/or goods, prices, fees, and anything else a prospective customer could want in an elegant manner. Bad website designs can frustrate a customer by overloading them with unnecessary information, leave them confused as to what your business does, and have them clicking on competitor’s sites in no times.

Who doesn’t need Houston graphic design and website design services?

If you are an individual simply looking to create a blog to share with family and friends, you don’t need professional website design services unless you are truly looking to impress. Many common blogging sites, such as WordPress, allow you to easily create a blog from a template, write posts, and upload your photos, videos, and other media as you like.

If you are an individual looking to highlight your family, vacations, or other personal aspects, you probably don’t need professional website design services. There are many free sites, such as Wix, which will let you create a free site highlighting whatever you wish to share from text to images. However, if you want a custom URL, external hosting, or advanced features, you may have to pay for them.

Do not forego paying for a professional website design if you are an individual highlighting a professional service. This includes sculptors, painters, photographers, writers, and other creative types who want to showcase a portfolio. With a professional website design, clients can easily find your site and see your works. These sites can also show them how to contact you or get a quote.

And if you are looking for a Houston graphic design firm to help with your website design or other related services, give us a call or visit our web design page

The post When You Need Professional Website Design appeared first on Catdi Printing.