Welcome Back!

Our team at Catdi Printing, home to one of the strongest marketing platforms in the Southwest, is excited to provide great resources for businesses looking to tell the world that they finally reopened! We understand the many local outfits were forced to temporarily close their in-person services to observe government regulations during the COVID-19 shutdowns. But now that everyone is getting back to work, we’re looking forward to serving all of our customer’s printing needs to get them back up and running.

 While we know that the reopening process looks different for every business, Catdi wants our returning and new customers to know that our highly skilled printing and design experts are ready to craft those beautiful marketing materials that Catdi is known for.

 The benefit of meeting with our printing consultants is that you tell us what you have in mind, and we take care of the rest. From consultations to nailing down the specifics, our experts will guide you through the entire process. We’re living in a completely new world than we were a few months ago. The Catdi team is prepared to assist business owners in making the adjustments needed to their marketing campaigns in order to obtain optimal results from their print marketing.

 Reopening businesses have some obstacles to overcome in order to get operations back to where they were before the quarantine. The first thing that every business has to do is let their customers know that they are reopened and ready to serve their community. Here at Catdi, we are offering our very own reopening toolkit to help get your brand back out there:

Signage

We decided to create a ton of free signage for businesses that looking to create social distance signage for their customers. As consumers, we have all gotten out of the habit of going to physical store locations for our shopping needs. Now that your business has reopened, it is absolutely essential that all of your past customers know that you are ready to serve them. While it’s always a good idea to announce your reopening on your website and other online channels, business owners underestimate how much of their business comes from foot traffic and word of mouth.

Placing large signage in your store windows and in front of your business is going to play an important role in helping you achieve a successful reopening. As you explore how to safely reopen, we have ideas & designs that make planning ahead easier. These designs are sized from 18” x 24” to 24” x 36” and will suit a range of products, including Gator Board, Yard Signs, Posters, Styrene and Sidewalk Signs.

Whatever kind of signage you want to use to let the world know that you have reopened, Catdi is here and ready to help.

Promotional Products and Swag

Our promo products and swag printing services are a great way to reintroduce your brand to the post-shutdown world. Branded merch is an awesome way to enhance brand recognition and spread the word about your business’s reopening . No matter how great of a business you’re running, you have to make sure that consumers know you exist. Branded products are a great way to help make your business a household name in your community.

 Once you have them in the door, customer retention becomes crucial in ensuring long-term success. The key factor is keeping your customers engaged with your business and making sure your brand is the first thing they think of when they need your product or service. Even if you provided them with an awesome experience their first time around, people are busier than ever these days, and it’s all too easy to forget about the great experience you offer. This is where branded merchandise can save the day.

 Thanks to the fact that branded merch helps with memory recall, it will cement your brand’s name in the minds of your customers so they will automatically know where to go next time they need your type of services. The more exposure you can drive and retention you can attain, the more longevity you’ll find in your industry.

 How much do you enjoy free swag? We know we do. And the more you can have your brand name floating around your area, the bigger opportunity for acquiring new customers and retaining current ones.

 Whether you’re selling tangible items or a skilled service, professionally branding your merchandise with Catdi Printing is a great way to spread the word.

Business Card Printing

There are few things more important in business than networking, especially now that you need to reignite the excitement in your local community about your business after the quarantine. . Shaking hands, kissing babies, and handing out professional business cards; is there any better way of getting new clients? People value the human connections that are made either in the community or inside your store, so by having professionally designed and printed business cards ready to go, you can give your new customers a piece of your business to carry with them.

We offer a wide variety of coating and stocks, print different shapes and sizes, and provide speedy delivery of your desired cards. We print quantities ranging from 25 to 100,000 pieces in an efficient and budget friendly manner.

But Catdi, why can’t we just print our cards ourselves? While this is technically always an option, there is simply no comparison between the look of a professionally polished and design Catdi Business Card and that of a flat-looking index card you print and cut from home.

While printing business cards may seem like a minor footnote to the more complex and high-visibility activities of a marketing campaign, the importance of a business card cannot be emphasized enough. Although small in size, the business card is the one thing in your marketing portfolio that a potential client is most likely to keep for future reference.The process of  printing business cards in Houston does not have to be expensive—just thorough and calculated enough with a professional image to make that critical first impression lead to sales calls.

Flyer Printing

Flyers are a super effective method for keeping your customers in the loop with the grand reopening details for your business. Whether you’re planning on posting flyers around town on bulletin boards or passing them out at conventions or sales events, having impressively professional flyers designed and printed by Catdi is the way to go. Design them from scratch or get started with the help of our custom templates. All you need is a logo, image, and a bit of text and voila! We’ll deliver beautiful flyers to you with a fast turnaround to help you keep your marketing momentum rolling. Single or double-sided designs are available, as are matte and glossy finishes. Pick them up in-store or have them delivered today!

NCR Form Printing

With the help of Catdi printing, you will now be able to create an appealing impression of your business to your clients and prospective partners by offering full color carbonless forms that are printed on high quality NCR paper. With the NCR forms, you can easily produce multiple copies of a single document by either handwritten or typed format. They are very handy for a business when creating invoices, receipts, delivery notes, contracts or purchase orders. The NCR forms are very handy and crucial when it comes to controlling the chances of errors since the similar information is relayed in all documents, the originals and the copies.

The full color forms are available in 2-part that is in white and canary and 3-part that comes in white, yellow and pink color at two different sizes, half page 5.5”x8.5” and full page 8.5”x11”. Your desired NCR form can be printed on the front and back depending on the type of your content, as well as sequential numbering is inserted.

There are 3 simple options for working with Catdi Printing to develop your NCR forms:

1. Create your own custom form from scratch and send it our way.
2. With the help of our template selection, find the one that best aligns with your brand and fill in your desired information.
3. Partner with one of our top-tier designers and create your very own design.

We provide everything you need to design the best NCR forms in town. So what are you waiting for?

Large Format Printing

In both Houston and the Southwest overall, Catdi is known for being one of the premier large format printing producers in the area. If you’re looking to leave no doubt whether your business is open and taking new customers, working with Catdi to create a large-scale sign is a great option! It takes advanced speciality production equipment to accommodate print dimensions that are larger than average, which is why we have recently made significant investments in our large format capabilities.

We have a state of the art digital printing system that allows us to print a wide range of large-scale prints quickly and cost-effectively. Large format printing is most commonly used for printing billboard ads, and we also specialize in window decals, banners, and car magnets. But whatever your large scale printing needs may be, chances are that Catdi will be able to deliver the goods. So if you’re in need of new and improved marketing materials that most printing companies lack the technology to handle, let Catdi take care of everything for you.

Door Hangers

Unfortunately, most businesses were forced to temporarily close their doors during the pandemic shutdowns. Now that the economy is reopening, it is essential that your customers know you are back in business. Door hangers are a great way to remind the world of what makes your products and services so special.

Door hanger advertising also helps you save on postage and mailing costs. By representing your company’s message from door to door, you can use door hanger advertising to promote your business to your community without the hassle of collecting people’s personal information.

All of Catdi Printing our door hanger and rip hanger printing services come on a variety of paper stocks on a weather-resistant coating with all perforations and die cuts include

Whether you are reopening or a brand new business preparing to open your doors, door hanger advertising gives you the chance to announce to the community that you are excited to serve them. It’s also a great way to establish the quality brand image that is essential for a successful business, and the Catdi design team will be there with you every step of the way to make sure the results are even greater than you had imagined.

Notepad Printing

With Catdi Notepad Printing, we deliver high quality notepads for you and your customers to keep handy, which means that your brand is always top of mind. Brand awareness has never been more crucial than it is now. We print taglines, contact information, calls to action, logos and slogans in full-color letterhead that is easily seen and easily remembered. Our products don’t just look great, they’re extremely durable and built to last. The chipboard backing is the industry standard and allows the product to perform well over time. We provide the option to choose between 25 or 50 page notepads. Standard size is 8.5” X 11”, but Catdi will also create custom sizes that include special artwork and designs.

See You Soon!

Now that you’re back in action, the Catdi team is excited to see you soon. No matter what kind of printing needs you may have, our team of experts are excited to help bring your marketing materials to life. Check out the Printing Services tab on our website to learn more or stop by to chat with an expert 1 on 1. We’re looking forward to it. 

The post Helping Business Reopen During the Shutdown appeared first on Catdi Printing.

Now Catdi offers a 10% Discount through December 31st, 2020

With so many businesses operating virtually this year, you may have forgotten to reorder business cards. After all, with social distancing practices, and with so many employees working from home, most business owners were not handing out cards at networking functions or face-to-face meetings. Even so, however, the importance of the business card has not gone away, and the time will come soon when we all will need to hand them out again.

The most important reason to have business cards on hand is to motivate potential customer. If you think that electronic media has made cards obsolete, please think again. Just how many text messages does the average person receive in a day? How many emails? How many private social media messages? More than likely, the answer is the same for almost everyone— “Too many.” The fact of the matter is that electronic communications are so overused that it is very hard for anyone to stand out from their competitors when relying exclusively upon digital communications.

That’s why print media continues to play an important role in advertising. People must physically handle things like envelops, postcards, and letters. While they may consider many of these items “junk mail,” they typically tend to set aside anything that looks professionally designed and/or highly unique. If nothing else, curiosity drives the person to keep the item so he or she can take a second look. The same principle applies to a business card dropped in the mail. Because it is printed on card stock and not flimsy paper, and because it has a design that makes it stand out, the recipient typically puts it in a special place rather than throwing it away.

Because of this fact, Catdi makes it a point to offer customized design services to all customers who order business cards from our print shop. We are quite candid with the fact that we are not a source of cheap business cards. We do not attempt to compete with many of the online order services that many of you have tried in the past, nor do we try to compete on price with some of the office supply stores that offer discount cards in small quantities. This is because business cards create more than a first impression of your business. Sometimes they are the ONLY impression a customer has. It is important that this impression be positive, lasting, and generate a response from the recipient.

In order to make a lasting impression, it is imperative that your business cards function support your overall brand. Many articles will tell you that the primary purpose of a business card is to communicate your contact information. This is only partly true. As important as it is for customers to see your phone number, website, and email, it will do you little good if your business card looks plain, or, even worse, boring at first glance. A recipient may put a such a business card aside as a matter of habit, but if fails to catch her or his eye, the likelihood of that card getting any further attention is minimal at best.

On the other hand, a full color business card that prominently displays your logo will cause the recipient to take note of your brand in the same way that a billboard, full-page advertisement, or even a bright product label will do. The recipient is more likely to pick up your card again because the imagery of the card sticks in his or her mind. If your contact information is clearly visible and easy to read, the chances of generating an inbound lead are much higher that you could expect from less prominent colors, standard fonts, and rudimentary graphics.

While we realize that our business card printing is not the least expensive on the market, we also recognize that the COVID-19 pandemic has placed many businesses on a tight budget. In response to this, we are offering a 10% discount on all business card orders placed before December 31st of 2020. We are also offering business card printing without a minimum quantity. For those of you who only need a few cards for selective recipients, this represents an additional savings because you can order only what you need right now until things return to normal after the current crisis passes.

While we may continue to work from home for the time being, it is important to have some cards on hand and ready to pass out after the current crisis passes. If you have an existing design that has proven effective, we can reproduce it. If you want a better design than you have had in the past, we can work with you on design costs so you can make the very best impression possible when the time comes. Call Catdi now for a free design consultation and quote. You won’t regret it, because you will be ready when the time comes.

The post COVID Business Card Special 2021 appeared first on Catdi Printing.

Cadi Printing stands committed to helping our clients maintain business continuity during the COVID-19 pandemic. To support the forward motion of business, we have developed a litany of free  COVID-19 materials what any business can use to encourage their customers and employees to follow all recommended safety protocols to contain the spread Coronavirus.

Many of our customers are still operating as essential businesses and need these materials displayed in their storefronts shops and offices. In repose to this need, our design team has spent hundreds of man-hours developing these free resources for a wide range of industries and for multiple work environments.  Visitors to our website can access these materials through the Corona Business Resources section of our website.  

Cadi remains fully operational during this time to support any business that requires any number of print materials that will help sustain business continuity. This is important because organizations need vendors who remain steady no matter what is happening around us. 

Catdi offers Advanced template design for business cards brochures flyers and banners. Perhaps one of our greatest offerings is our EDDM service that allows our customers to Target prospects in their area and to reach out to them with eye-catching informative Direct Mail pieces.

For over a decade, Catdi has served the business community with a full suite of design and print services.  We understand that marketing involves more than logos and slogans.  It requires a strong and clear presentation of your brand, your competitive advantages, and the value you bring to the table.  Marketing expertise sets Catdi apart from the run of the mill print shops that simply turn products on a press and hand them over to you.  We partner with our clients and offer services such as EDDM, SEO, social marketing, and web design that proactively position these materials in front of the right people at the right time.

Catdi maintains a fully staffed, one-stop production house that comprehensively addresses design and printing needs.  Just a few of our offerings include, but are not limited to, the following:

• Every Door Direct Mail (EDDM)– One of the most powerful ways to reach customers in your neighborhood.  This has particularly benefited local doctors and dentists by helping them bring in patients who are literally right around the corner from their office.
• Postcards– A great way to stay in touch with existing customers without looking pushy.  Postcards simply let them know you are still there if you need them.
• Brochures– Better design at competitive rates
• E-Books– Ideas for how to make money during the pandemic
• Flyers– Designed for different environments and forms of distribution
• Business Cards– Unique materials and fonts at affordable prices
• Website Design- Let your customers know that you are moving forward and ready to help them move forward.  
• Search Engine Optimization– There is no better time than now to use the Internet to market your organization.  
• Commercial Printing A new face to the world shows confidence in a new beginning.
• Promotional Calendars– This crisis will not last forever.  Remind your customers of this with a custom made calendar that reminds them daily of your brand.

Catdi helps you increase sales by anticipating market trends and helping you choose the best products and services for your next campaign.  Since the onslaught of COVID-19, we have remained fully operational and open for business.  Not only have we maintained production for our clients, but we have helped many organizations adapt their business models to the changing world around us.  As many companies moved home to a virtual office environment where print materials we not needed as they were in the office, Catdi designers got busy developing electronic media to support these new operational requirements so that organizations could maintain their brand positioning in the face of massive market upheavals.

The experience and knowledge of our design team give our customers more options when it comes to branding and supporting their brand.  Catdi designers stand ready to help you make your ideas concrete and your campaigns profitable.  You can count on us to remain affordable no matter what happens during this crisis, and you can count on Catdi to deliver on time, every time, as promised.  

Contact us now for a complimentary design consultation and a quote on design services and products that will move you forward through the current challenges to a new position of stability, profitability, and power.  

The post Small Businesses Moving Forward in a Covid 19 World appeared first on Catdi Printing.

In these challenging times, businesses are navigating the need for social distancing and safety measures to protect their customers and employees. Social distancing signs play a crucial role in promoting safety and compliance within establishments. To support businesses in their efforts, Catdi Printing, your trusted partner in print marketing, graphic design, large format, direct mail, EDDM, and web design, offers free social distancing signs. In this blog post, we will explore the benefits of utilizing free social distancing signs and provide practical advice on how businesses can promote safety and compliance effectively.

Enhancing Safety and Compliance

Social distancing signs act as visual reminders to maintain a safe distance from others. By placing these signs strategically in high-traffic areas, businesses can create a safer environment and promote compliance with social distancing guidelines. This not only protects customers and employees but also demonstrates a commitment to public health and safety.

Clear Communication

Free social distancing signs help businesses communicate their expectations and guidelines effectively. With concise messaging and bold visuals, these signs provide clear instructions on maintaining a safe distance, wearing masks, following one-way directions, and other safety protocols. By displaying these signs prominently, businesses ensure that everyone is aware of the necessary precautions.

Cost Savings for Businesses

The availability of free social distancing signs alleviates the financial burden on businesses, particularly small and medium-sized enterprises. As businesses strive to recover from the impact of the pandemic, free signage options provide a practical solution for implementing safety measures without incurring additional costs. This cost savings can be redirected towards other critical business operations.

Customizable Designs

Catdi Printing offers a range of customizable designs for free social distancing signs. Businesses can select from various templates that suit their brand identity, or they can incorporate their logos, colors, and messaging to create a personalized sign that aligns with their unique requirements. Customization enables businesses to maintain a cohesive visual identity while conveying important safety information.

Easy Implementation

Implementing free social distancing signs is a straightforward process. Once businesses have selected their desired design, they can easily print the signs in-house or collaborate with a professional printing service like Catdi Printing for high-quality, durable prints. Signs can be displayed using adhesive tape, stands, or other mounting options depending on the business’s needs and the specific location of the sign.

Practical Tips for Utilizing Free Social Distancing Signs

1. Strategic Placement: Position social distancing signs in prominent areas, such as entrances, waiting areas, checkout counters, and high-traffic zones. Ensure that they are easily visible and accessible to all individuals within the establishment.
2. Consistent Messaging: Use consistent messaging across all social distancing signs to avoid confusion. Clear and concise instructions will help individuals understand and follow the safety protocols more effectively.
3. Regular Checks and Updates: Periodically review the condition and placement of social distancing signs. Replace any damaged or faded signs to ensure legibility and effectiveness. Additionally, update signs if there are any changes to guidelines or regulations.
4. Complementary Measures: Social distancing signs are part of a comprehensive approach to safety. Encourage other preventive measures, such as hand hygiene stations, mask-wearing reminders, and sanitization protocols, to create a holistic safety environment.

Conclusion

Free social distancing signs are invaluable tools for businesses seeking to prioritize safety, compliance, and public health. By leveraging these signs, businesses can effectively communicate important guidelines, protect their customers and employees, and demonstrate their commitment to community well-being. Catdi Printing is dedicated to supporting businesses of all sizes by offering free social distancing sign templates that can be customized to meet their unique needs. Contact us today to access these free resources and create a safer environment for everyone.

The post Free Social Distancing Signs: Promote Safety and Compliance appeared first on Catdi Printing.

Few things are having as large an impact on the world and how it is changing as technology. It has completely changed how we communicate with friends and family, how we keep up with world news and even how we have fun and play games.

In addition to that, the world of business has also changed. While many companies are ready for this change and prepared for the future, many others are still stuck in the past. If your company isn’t preparing for the future, you might get left behind.

With that in mind, here are some helpful tips to prepare your business for the future.

Replace Outdated Equipment and Technology

Perhaps the first thing to do when preparing your business for the future is to replace outdated equipment and technology. Many offices are home to several things that simply aren’t a part of a modern and future-thinking business.

For example, instead of keeping that old, bulky and expensive fax machine, you can simply do your faxing from your phone. This is only one example of the many ways businesses around the world are using new technology to improve productivity, while saving money.

Many outdated pieces of equipment now have apps or newer technologies that can do exactly what they did in the past, only in a much more efficient and effective way. This has the potential to not only save you a lot of money but also a lot of time, which, in the world of business, is just as valuable.

Create or Grow Your Online Presence

More business is being done online than ever before, and your business needs to be involved. If you don’t have an online presence, that needs to change immediately. Many customers start their purchasing journey online, and you need to be sure that they can find you and know who you are.

One of the best tools to use is social media. It has billions of users, and is great for marketing, as well as engaging with your audience. This means that it is a superb way to reach new customers, improve the awareness of your brand and generally become an authority in your space.

In today’s world, it should go without saying that your business needs a website. Whether it is an online store, or just a source of information for potential customers, a website is crucial for growing your brand. The more you can stay in the minds and on the screens of your target market, the better.

Ensure Your Team Is Properly Trained

As technology continues to advance and we move into the future, there will be countless pieces of new technology and apps that can help businesses succeed. You need to make sure your team is trained and comfortable with these new methods.

If not, their productivity will suffer and you could lag behind your competition. Keep tabs on what is new and trending in your industry, and if something seems useful, don’t hesitate to get your team up to speed on it.

Not only does this training prepare your team for the future, but it can also boost their mood and morale. If you are putting a lot of time and money into building the skills of your team, they will take note of this and often show their appreciation with their loyalty and an increase in productivity.

Getting Ready for the Future

While the future can be scary, preparing for it can help ensure your business is ready for whatever changes are thrown at it. By training your team well, having an online presence and updating your equipment and technology, you can ensure your company is prepared for anything.

The post Helpful Tips To Prepare Your Business for the Future appeared first on Catdi Printing.

1. What is EDDM?

If you’re looking to spread the word about your business to consumers in your area, EDDM just might be the perfect option for you. EDDM, or Every Door Direct Mail, is a proven marketing solution that is an easy to use and cost effective way to spread your message to entire neighborhoods without needing to purchase a mailing list. 

EDDM is a marketing option that allows design and printing companies like Catdi Printing to partner with the US Postal Service to send marketing materials right to the door of any neighborhood or zip code you choose. If you’re able to locate specific areas where people in your target market live, your pieces of mail will be delivered to every address within your specified area.  

It’s a marketing service that is popular among local and regional businesses whose success depends on getting consistent foot traffic from local customers. 

One of the most important elements when it comes to EDDM is analyzing your target market and understanding exactly which customer base you are trying to reach. Regardless of what kind of product or service you offer, the neighborhoods that you market to need to have the spending and lifestyle habits that match what your business offers. 

For example, let’s say you own a used car dealership and you’re trying to decide which areas to send direct mail. It’s important to ask yourself the question – Where do my customers live? You wouldn’t want to market to a downtown neighborhood where many people don’t own cars, nor would it be smart to send direct mail to affluent neighborhoods where the majority of people only shop for new cars. Instead, you would need to look for neighborhoods where the average household is in the demographic of consumers who buy used cars. 

Another important thing to consider is whether marketing to entire neighborhoods or to specific households makes more sense for your business. With EDDM, you can target certain census demographics like age range, household income, and more. If you’re looking to target certain households, then direct mail could make more sense for your needs. 

It’s important to know your options when it comes to direct mail. In addition to EDDM, we also provide standard direct mail services, which allow you to send a wide variety of marketing materials to a very specific target audience after purchasing a mailing list. These marketing materials include brochures, catalogs, newsletters, postcards, flyers, and save the date postcards. This option will allow you to communicate with your audience 1 on 1, which can be a great fit depending on the product or service that your business provides. 

There are a variety of companies that offer EDDM, but we want to share the 3 reasons why we believe Catdi Printing really is the best company to help you reach your target audience. 

1. We allow you, our customers, to design your own marketing materials using our special templates to guide you through the process. Whether you’re sending a postcard or a full letter, we’ve got a beautiful and conversion optimized template for your needs. 
2. We’ll happily target the zip codes you’re interested in, which we will pass on to the USPS.
3. We will print visually appealing marketing materials to your precise specifications and volume for use in your marketing campaign. 

Catdi’s proven methods can help boost traffic to your business by providing your audience with valuable information and giving your potential and returning customers a reminder why they love your business and need to make another visit to your store. 

2. How EDDM Can Be Great For Local Businesses

If a business is local, offers great products/services and makes customers feel valued, people will keep coming back. But if people don’t know about you in the first place, it really doesn’t matter how great of an experience you provide. The key is to get your brand in front of your target customer base and provide them with a great reason to give you their business. 

As we know, everyone prefers to shop for goods and services as close to their homes as possible, as long as the businesses near them provide that amazing customer experience that they’re looking for. Whether American’s are looking for a restaurant, salon, auto repair shop, or anything in between, the ideal situation is to find something close to home. If you’re able to use EDDM to let these customers know about your business, it gives you the chance to earn consistent repeat customers. 

As with any high performing goods or services business, location is everything. When you initially were going through the process of choosing a physical location for your store, what factors did you consider? Age and income range, lifestyle, cost of living? The same exact strategies apply to Every Door Direct Mail marketing. The goal is always to put your amazing small business in front of the eyes of nearby consumers who could be interested in spending money with your business. 

Even if you have customers who visit you on an occasional basis, reminding people how great your business is can easily take a every-few-month patron and turn them into a weekly visitor. 

The great thing about EDDM is the fact that you know a large portion of your customer base lives within a certain distance from your business. Thanks to this insight, you can select that zip code to market to and be able to promote the aspect of your business that you’re highlighting in a very targeted way. Also, you’ll save a lot of time and energy from having to do deeper market research and pay for specific mailing lists. 

Not only is EDDM a cost-effective marketing option, it’s also scalable. This means you can slowly increase your frequency or expand your reach as your business grows, which allows you to start small and build over time if money is tight. You’ll be able to track and see approximate conversion rates by looking into the impact your direct mail makes on your business. Make sure you have a system for finding out how your customers heard about you, because understanding which marketing strategies are performing best will let you know which areas to allocate your marketing budget. 

If you’re a new business and looking to promote the opening of your store, using EDDM is a great tool for announcing a new business in the community and offering a promotion to create a buzz in nearby neighborhoods. Depending on the type of product or service you provide, organizing an opening night event at your business is a fantastic way to gain some early momentum. 

3. The Current Business Climate During COVID-19 – Business Strategy Help

We understand the needs off businesses during these times, this is one reason we Covid-19 small business resource page. A challenging reality of the world we’re now living in is that life moving forward will be very different than the world we were accustomed to. Millions of business owners are at risk of losing their businesses if the pandemic continues affecting our country in the same way that it has been since early March. 

COVID-19 has devastated the revenue of small businesses all around the country. As a result, there are millions of American’s working for these small businesses who are at risk of losing their jobs and facing unemployment at a time when the unemployment rate is the worst it’s been since the Great Depression. 

The overall impact of the pandemic affects a variety of businesses, with personal service, hospitality and retail being most severely affected. The smaller the organization, the harder they are hit by the shutdowns. Thus far, companies with less than 20 employees have been affected more because they typically lack the cash flow to support extended periods of closure. For example, many restaurants were forced to lay off most of their wait staff to save money while their establishments sat empty. 

The biggest challenge and opportunity for these industries now is to learn how they can serve their customers in the new environment. 

Because of these factors that are heavily influencing the business world, we’ve entered into a stage where businesses must adapt before it’s too late. Many businesses around the country, small and large, are rethinking their services, products, and marketing strategy to try and understand how to stay afloat. 

Every reason to make a change to your business model is being thrown your way in the current climate. Between loss of revenue, stock market fluctuation, and inconsistent product demand, the old methods and business strategy have been thrown out the window and the market is demanding that you adapt to survive. Here are some ideas for strategic change that are worth considering for your business: Adapting the process to deliver the good or service you provide. Shifting your revenue focus to the product that is most valuable in the current landscape. Targeting new demographics and market segments to try and expand your reach if your niche isn’t providing the business you need. 

Another great strategy to try is to evaluate what your customer base needs now that we’re living in the post- COVID-19 shutdown world. Because of the sudden shift in cultural landscape, you may have the resources to offer something new or different that will serve your customers needs of today, not the ones they had 3 months ago. Even the smallest of changes can help you operate more effectively and still provide great value to your local customer base. 

However, it is important to remember that while some businesses will inevitably have to close their doors for good, there will be others who take this challenge as an opportunity to adapt to the new way of life and leverage their business models to fit the new landscape. 

4. Adapting Your Marketing Strategy – Conversions During COVID-19

Here are some tips for adapting your marketing strategy to during the pandemic:

– Encouraging people to spend their money with small businesses as the country reopens from the shutdown. It’s more personal and encourages people to shop local instead of at large chain retailers. 

– Incentivize customers to choose your business with coupons and promotions to maintain your loyal base of customers. 

– Do as much of your own business as possible with local businesses in your community. 

An interesting trend we’ve found is that the more local businesses offer services for free or discounted, the more paid business they have received as well during the pandemic. This is likely due to the fact that customers appreciate the businesses who are doing their part in helping out the community during a crisis and want to do what they can to support the business financially. In times like these, people will try their best to reward companies that are doing the right thing.

Additionally, an important thing to consider is your competition in the industry. When you have close competitors locally and you’re looking to gain an edge, there may never. Evaluate your risks and if you find that allocating some funds to a tool like EDDM can give you an immediate edge in your market, consider making your move. The same way that many businesses went under after the 08’ crash, there were also new businesses that evaluated the current market opportunities and were able to grow and expand during times of struggle. There will also be businesses who do the same in 2020 and on.

If EDDM is right for your business, understanding how to use the marketing tool to gain an advantage in the most competitive of times. 

5. How To Use EDDM as a Tool to Keep Your Business Thriving

Neighborhood-Focused Marketing

Like we said before, there is no mailing list required with EDDM, so you will save money. Because of the shift in social behaviors, people have become more hesitant to travel outside of their homes and will opt for the closest available option for whatever product or service they need to find. If your business has been struggling during the nationwide shutdowns and you’re looking for an immediate boost in customer interest, get started with an EDDM marketing approach to reignite interest in your business. It’s only natural for people to have forgotten about the businesses they frequented months ago, so it has become essential to do something to put their eyes back on your brand. 

Sending out a piece of well crafted and genuine direct mail can remind your current customers what they loved so much about your business. This is where offering a great discount, a buy one, get one free offer, or something that will show your clients that you care about them can go a long way toward bringing in that much needed business. 

Take Advantage of Opportunities to Avoid Postal Limits

When you purchase direct mailings within a certain volume range, which is typically between 250 and 5,000 pieces of mail, you won’t have to worry about purchasing a postal permit. This will allow for big cost savings for your business. 

Create a Buzz with Discount Offers

EDDM allows you to put your message in the hands of your customers. If you’re able to find ways to include discounts on the mailers, you will create an incentive for new and old customers alike to come visit the store. 

The best part about offering discounts and offer codes is that it can lead to your customers purchasing things they normally wouldn’t consider needing. This is another reason to take advantage of the Catdi printing templates; we’ll take care of providing the appealing visuals, you just need to include the message you want your customers to see in the advertisement.

It’s a Highly Cost-Effective Option 

With everything going on in the world, it’s only natural that marketing budgets are going to be tight. EDDM is among the most cost-effective options for direct marketing that can still help you make a large splash in your community. Catdi’s printing uses colors and expert-level designs that pop and makes sure that your ad is being read and not just tossed in the trash with your audience’s junk mail. Our low postage rates will help you send out your first round of advertisements at low-risk costs and then evaluate and see if you need to make any adjustments with the next batch. Times are changing quicker than ever. There’s no way to know exactly what kind of advertising messaging you’ll need 6 months from now. Having the flexibility to send out ads in appropriate quantities and adapt your strategy as time goes by will be crucial in helping you ride out the ups and downs of the pandemic. 

5. A Message from the Catdi Team 

In times of struggle, all of us at Catdi are here to help you however we can. If EDDM is the right fit for your business and you need assistance designing a logo, choosing a neighborhood to target or anything else at all, don’t hesitate to give us a call. We’ve been around a long time and have watched businesses come and go throughout the years. We want to do everything we can to help make sure your business survives these economic struggles and is around for the long haul. If there’s another marketing strategy that you think would better help your business, we can probably help with that too. Thanks for reading, we’re looking forward to hearing about the many successes of your business moving forward. 

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