What is EDDM?

EDDM stands for Every Door Direct Mail. It is a service offered by the United States Postal Service (USPS) that allows businesses to target specific zip codes or neighborhoods with their direct mail campaigns. EDDM eliminates the need for purchasing mailing lists and permits, making it an affordable option for small businesses.

With EDDM, businesses can send postcards, flyers, or brochures to every household in a chosen area without needing to know individual names or addresses. This makes it an effective way to reach a large audience with minimal effort and cost.

How does EDDM work?

To use EDDM, businesses need to select the zip codes or neighborhoods they want to target and choose the size and type of mailpiece they want to send. The USPS provides a mapping tool that helps businesses identify the delivery routes within their selected areas.

Once the target areas have been identified, businesses can design their mailpieces according to USPS guidelines and drop them off at a local post office for delivery. The USPS charges a flat rate per piece for EDDM mailings, which varies depending on the size and type of mailpiece used.

Why use postcards for EDDM?

Postcards are one of the most popular types of mailpieces used in EDDM campaigns because they are affordable, easy to design and print, and have high visibility. Postcards also allow businesses to convey their message quickly and effectively while providing ample space for branding and promotional offers.

What are the benefits of using 6 X 11 postcards for EDDM?

Affordability

• 6 X 11 EDDM Postcards are one of the most affordable types of direct mail marketing materials available. They are less expensive to print and mail than larger pieces like brochures or catalogs.
• 6 X 11 EDDM postcards have a flat rate pricing structure, which means that businesses pay the same amount per piece regardless of how many they send.

Easy Design and Printing

• Postcards are easy to design and print, even for businesses with limited graphic design experience. Many online printing companies offer templates and design tools that make it simple to create professional-looking postcards.
• Postcards can be printed in large quantities quickly, making them an ideal choice for time-sensitive campaigns or promotions.

High Visibility

• Postcards have high visibility because they are delivered directly to households and do not need to be opened like envelopes.
• Postcards also provide ample space for branding and promotional offers, making them an effective way to capture the attention of potential customers.

How many postcard sizes are available for EDDM?

The USPS offers several sizes of postcards that can be used for EDDM campaigns. These include:

• 4.25″ x 11″
• 6.25″ x 9″
• 6″ x 11″
• 8.5″ x 11″

How does the size of a postcard affect its effectiveness in EDDM?

The size of a postcard can have a significant impact on its effectiveness in EDDM campaigns. Larger postcards tend to be more eye-catching and memorable, but they also cost more to print and mail.

Smaller postcards are more affordable and easier to design, but they may not stand out as much in a mailbox filled with other mailpieces. Ultimately, the size of a postcard should be chosen based on the goals of the campaign and the budget available.

Can I include more information on a larger postcard for EDDM?

Yes, larger postcards provide more space for businesses to include information about their products or services. However, it is important to balance the amount of information provided with the overall design and readability of the mailpiece.

Too much text or cluttered design can make it difficult for recipients to understand the message and take action. It is recommended that businesses focus on providing clear, concise messaging that highlights their unique value proposition and includes a strong call-to-action.

How do I design an effective 6 X 11 postcard for EDDM?

To design an effective 6 X 11 postcard for EDDM, businesses should follow these guidelines:

• Use high-quality images that are relevant to the message being conveyed
• Incorporate branding elements like logos and color schemes
• Include a clear headline that captures attention
• Provide concise messaging that highlights unique value propositions
• Incorporate a strong call-to-action that encourages recipients to take action
• Avoid cluttered designs or too much text
• Ensure all necessary contact information is included

Are there any specific guidelines or requirements for designing a postcard for EDDM?

Yes, the USPS has specific guidelines and requirements that must be followed when designing postcards for EDDM campaigns. These include:

• Postcards must be rectangular in shape
• Postcards must meet minimum and maximum size requirements
• Postcards must have a clear return address and permit indicia
• Postcards cannot contain any non-deliverable items like magnets or samples
• The mailpiece design must comply with all postal regulations and guidelines

What type of paper should I use for my 6 X 11 postcards for EDDM?

The type of paper used for EDDM postcards can vary depending on the design and budget available. However, it is recommended that businesses use high-quality paper that is at least 80lb cover weight to ensure durability during mailing.

Glossy or matte finishes can also be used to enhance the visual appeal of the mailpiece, but it is important to avoid designs that may cause glare or make text difficult to read.

How long does it take to print and distribute 6 X 11 postcards for EDDM?

The time it takes to print and distribute 6 X 11 postcards for EDDM can vary depending on several factors, including the quantity ordered, the complexity of the design, and the printing company’s production schedule.

In general, businesses should allow at least two weeks from the time they submit their order to when they expect their mailpieces to be delivered. It is recommended that businesses work with a reputable printing company that has experience handling EDDM campaigns to ensure timely delivery.

Is there a minimum or maximum number of postcards required for an EDDM campaign using 6 X 11 size cards?

No, there is no minimum or maximum number of postcards required for an EDDM campaign using 6 X 11 size cards. However, businesses should consider the cost-effectiveness of their campaign and the budget available when determining the quantity to order.

It is recommended that businesses work with a printing company that offers competitive pricing and flexible quantity options to ensure they get the most value from their investment.

Can I target specific neighborhoods or areas with my 6 X 11 postcards through EDDM?

Yes, businesses can target specific neighborhoods or areas with their 6 X 11 postcards through EDDM. The USPS provides a mapping tool that allows businesses to select delivery routes within specific zip codes or neighborhoods based on factors like income level, age, and household size.

This makes it easy for businesses to target their ideal audience and maximize the effectiveness of their direct mail campaigns.

Are there any case studies or success stories that showcase the effectiveness of using 6 X 11 postcards for EDDM?

Yes, there are many case studies and success stories that demonstrate the effectiveness of using 6 X 11 postcards for EDDM campaigns. For example:

• A local restaurant used a targeted EDDM campaign with 6 X 11 postcards to promote a new menu item. The campaign resulted in a significant increase in foot traffic and sales during the promotion period.
• A landscaping company used EDDM with 6 X 11 postcards to target high-income neighborhoods in their service area. The campaign resulted in a significant increase in leads and new customers.
• A real estate agent used EDDM with 6 X 11 postcards to promote an open house event. The campaign resulted in a high turnout and several offers on the property.

These examples demonstrate the versatility and effectiveness of using 6 X 11 postcards for EDDM campaigns across a variety of industries and applications.

In conclusion, 6 x 11 postcards are the ideal choice for EDDM due to their perfect size, cost-effectiveness, and ability to grab the attention of potential customers.

The post 6 X 11 EDDM Postcards – Best Size for Your Marketing Dollar? appeared first on Catdi Printing.

What is EDDM?

Every Door Direct Mail (EDDM) is a service offered by USPS that allows businesses to send mail to specific geographic areas without needing a mailing list. This method is ideal for businesses looking to target local customers efficiently.

Benefits of EDDM:

One of the primary benefits of EDDM is its simplicity, which makes it an effective part of a direct mail strategy for local businesses. Businesses can select postal routes that align with their target demographic without the hassle of acquiring or managing mailing lists or paying high postage. This method is particularly advantageous for local businesses aiming to raise awareness within specific communities. For instance, a new restaurant could target nearby neighborhoods to announce its grand opening and special promotions. EDDM’s cost-effectiveness also stands out, making it a budget-friendly option for extensive reach.

What is Direct Mail?

Direct Mail involves sending promotional materials to a targeted list of recipients. This method requires businesses to create or purchase mailing lists, allowing for more personalized and segmented marketing efforts in addition to saturation mailing campaigns.

Benefits of Direct Mail:

Direct Mail offers a more personalized approach to marketing. By leveraging detailed demographic data, businesses can tailor their messages to resonate with specific audiences. For example, a luxury car dealership might use Direct Mail to reach high-income households likely to be interested in their offerings. This granularity can lead to higher engagement and conversion rates, making Direct Mail a powerful tool for targeted marketing campaigns, especially when using saturation mailing campaigns.

Geographic Targeting with EDDM

EDDM excels in geographic targeting, enabling businesses to reach entire neighborhoods or specific streets through saturation direct mail. This is particularly beneficial for localized marketing campaigns, such as promoting a new store opening or offering local services.

Benefits for Localized Marketing:

The strength of EDDM lies in its ability to blanket an area with promotional material, ensuring every household within the selected routes receives the postcard. This broad approach is ideal for businesses with services or products that appeal to a wide audience. Local events, such as a community fair or seasonal sale, can benefit greatly from this method.

Direct Mail: Precision and Personalization

While EDDM focuses on broad geographic targeting, Direct Mail offers precision in reaching specific demographics based on detailed data such as age, income, and purchasing behavior. This granularity allows businesses to tailor their messages more effectively, potentially leading to higher engagement and conversion rates.

Pros and Cons: Direct Mail vs. EDDM

Both EDDM and Direct Mail have their advantages and drawbacks, which can influence your decision based on your marketing goals. Understanding eddm and direct mail will help you choose the right method.

EDDM Pros:

• No Mailing Lists Needed: Simplifies the process by eliminating the need to purchase or manage mailing lists.
• Cost-Effective: Reduces expenses, making it an affordable option for extensive reach.
• Ease of Use: Streamlines the preparation and execution of campaigns with USPS tools.
• Wide Coverage: Allows businesses to cover entire neighborhoods or specific routes efficiently.
• Size: With the EDDM program, you have to use an oversized postcard, which provides more space for your messaging.

EDDM Cons:

• Less Precise Targeting: Limited ability to target specific demographics.
• Limited Personalization: Generic mailers might not capture the recipient’s attention as effectively as personalized ones.
• Potential for Wasted Reach can be mitigated by choosing targeted mailing options or eddm and saturation mail. Mailers may reach uninterested recipients within the targeted area.

Direct Mail Pros:

• Highly Targeted: Allows for detailed segmentation based on demographics and purchasing behavior.
• Personalized: Tailored messages can lead to higher engagement and conversion rates.
• Better ROI Tracking: Easier to measure and analyze the success of campaigns through targeted metrics.
• Flexible Design Options: Allows for creative and customized mailer designs to engage specific audiences.

Direct Mail Cons:

• Requires Mailing Lists: More complex and time-consuming to manage.
• Higher Costs: Potentially higher expenses due to list acquisition, personalized printing, and postage rate.
• Logistical Challenges: Managing large-scale direct mail campaigns can be resource-intensive, but leveraging bulk mail options can streamline the process.

How to Get Started with EDDM

Getting started with EDDM is straightforward, making it easier for businesses to benefit from saturation mail. Here’s a step-by-step guide:

1. Select Routes: Use USPS’s EDDM tool to choose routes that match your target audience and optimize your direct mail strategy. Consider factors like local events, income, demographics, and area-specific interests.
2. Design and Print: Create your mailers, ensuring they meet USPS size and format requirements. Focus on eye-catching designs and clear calls-to-action to maximize engagement.
3. Submit: Take your mailers to the post office or use an online service to complete the process. Ensure compliance with USPS guidelines to avoid delays or additional costs.

How to Get Started with Direct Mail

Getting started with Direct Mail involves a few key steps:

1. Build or Purchase a Mailing List: Identify and acquire a high-quality mailing list that matches your target audience. This list can be segmented based on various demographics such as age, income, or purchasing behavior.
2. Design Personalized Mailers: Create engaging and relevant content tailored to the specific segments of your mailing list. Utilize variable data printing to personalize each mailer with the recipient’s name and personalized offers.
3. Print and Send a mail piece efficiently by understanding postage rate structures. Work with a reliable printing service like Catdi Printing to ensure high-quality production of your mailers. Once printed, coordinate the mailing process to ensure timely delivery.
4. Track and Measure Results: Use unique codes, URLs, or phone numbers on your mailers to track responses. Analyzing this data will help you refine future campaigns and improve ROI, particularly when employing targeted mailing strategies to increase response rates.

Case Study: Successful EDDM Campaign

Example: Local Restaurant Launch leveraging direct mail marketing.

A new restaurant used EDDM to announce its grand opening. They targeted neighborhoods within a 5-mile radius, including special offers and a map to the location. The result was increased foot traffic and customer engagement, leading to a successful launch.

Case Study: Successful Direct Mail Campaign

Example: Luxury Car Dealership

A luxury car dealership used Direct Mail to target high-income households within a 20-mile radius. By using personalized mailers that included the recipient’s name and tailored offers, the dealership saw a significant increase in test drives and sales. The ability to track responses also allowed them to fine-tune future campaigns for even better results.

Which Works Best for Your Business?

Choosing between EDDM and Direct Mail depends on the nature of your business and your marketing objectives.

Best Fit for EDDM:

• Local Service-Based Businesses often see higher response rates through direct mail marketing strategies. Dentists, pizzerias, and other local services benefit from targeting nearby neighborhoods to attract local customers through direct mail marketing, including EDDM mailings or saturation direct mail.
• Retail Stores: Ideal for announcing sales, new products, or store openings to the local community.
• Event Promotions: Perfect for promoting community events, fairs, and seasonal sales. Open house events for real estate agents are great use as they target specific areas.

Best Fit for Direct Mail:

• High-End Products: Businesses selling luxury items like high-end pool builders or car dealerships benefit from targeted, personalized mailers that appeal to affluent demographics and improve response rates.
• B2B Services: Companies offering specialized services to other businesses can leverage Direct Mail to reach decision-makers within specific industries and increase response rates.
• Non-Profits: Charities and non-profits can use targeted mailers to reach potential donors who are more likely to contribute.

Both EDDM and Direct Mail offer unique advantages for businesses. EDDM is perfect for simple, cost-effective local campaigns, while Direct Mail excels in targeting and personalization, potentially yielding higher conversion rates. By carefully considering the benefits and limitations of each method, you can make an informed decision that maximizes your marketing efforts and delivers the best results for your business, whether through EDDM mailings or other direct mail strategies.

Ready to take your direct marketing to the next level? Contact Catdi Printing today to get started with your EDDM or Direct Mail campaign. Our team of experts will help you design, print, and deliver high-quality mailers that get results. Visit our website or call us to learn more and request a quote! Discover how eddm and saturation mail can lower postage rates.

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As a business owner, you know that staying top of mind with your customers is critical to driving sales and keeping your business afloat. And what better way to do that than with an EDDM Postcard?

But…. knowing the right size and the sizing rules of EDDM is an essential first step. It can be a little confusing with all the specific rules, but we break down what you need to know to navigate the EDDM size requirements.

Every-door direct mail can be a great marketing tool, but it can also be a bit confusing—especially when understanding the USPS EDDM postcard dimensions requirements. The United States Postal Services EDDM manual explains the postcard and flyer size requirements and what you need to do to comply.

However, the problem with the USPS EDDM manual is that it is 1300 pages long and full of technical jargon, which can be hard to understand!!

Don’t’ worry—the printing pros at Catdi Printing have you covered. In this blog post, I will break down the EDDM postcard dimensions requirements and other essentials so that you can quickly get your direct mail campaign up and running. First, let’s’ talk about EDDM cards in general.

What Exactly is EDDM (Every Door Direct Mail)?

EDDM is short for Every Door Direct Mail. It is a direct mail marketing campaign that allows businesses to target specific neighborhoods with their marketing materials.

It works by selecting the carrier routes you want to target. The USPS then delivers mailpieces to every door on those routes.

The beauty of EDDM is that you don’t’ need mailing lists. You choose the carrier routes you want to target, and the USPS will deliver your postcards to every door. For example, you are a plumbing services provider in Los Angeles, California, and you want to target homeowners in a particular neighborhood who may need your services. With EDDM, you can target those homeowners specifically without purchasing mailings. They will receive your marketing cards in their mailboxes. With postage rates hovering around only $.20 per card, it has quickly become a very popular program.

It’s’ a great way to reach many potential customers with your marketing message without spending much money on postage.

Now let me tell you the effectiveness of USPS EDDM card campaigns and whether it is worth spending your money on direct mail marketing.

Are USPS EDDM postcard campaigns effective in this age of the internet?

In this era of TikTok, Facebook, Twitter, and other social media platforms, some people think that direct mail marketing is no longer effective; it is! However, this is not true. Direct mail marketing is still one of the most effective marketing channels.

According to the data from DMA (DATA & Marketing Association UK), the response rate of direct mail marketing campaigns is 9 %, which is good.

Moreover, with the help of EDDM mailing cards, you can target a specific audience that is off social media with your marketing message. For example, according to Statista, there are 179.65 million users in the USA, while the total population is 332 million. So what about the remaining 152.4 million people? They are not on social media. However, you can reach them through these marketing campaigns.

Now that we’ve’ got that out let’s’ discuss the size of the EDDM postal card requirements.

Understanding the Basics of Every Door Direct Mail Size

To ensure a successful Every Door Direct Mail (EDDM) campaign, it is important to understand the basics of EDDM sizes and ensure each mail piece adheres to USPS guidelines. The size of your mailpieces significantly impacts factors such as postage rates, campaign costs, and visibility. By selecting the suitable EDDM sizes, you can optimize your campaign and achieve the desired results.

Importance of Selecting the Right EDDM Sizes

Choosing the right EDDM sizes is crucial for several reasons, including compliance with USPS regulations and ensuring your mail piece meets certain criteria. First, it ensures that your mailpieces meet the specifications outlined in the USPS Domestic Mail Manual and EDDM requirements. Adhering to these guidelines is necessary to qualify for EDDM rates and avoid any issues at the post office. Second, selecting optimal mailpiece dimensions with square corners allows you to maximize the impact of your direct mail campaign and capture the attention of your target audience.

Essential Size Requirements for EDDM Postcards, as a form of direct mail pieces for EDDM®, require careful consideration of size to ensure they meet USPS requirements.

Understanding the key size requirements is crucial for a successful campaign when it comes to Every Door Direct Mail (EDDM) postcards. These requirements determine eligibility for EDDM rates and ensure that USPSUSPS can efficiently process your mailpieces.

Minimum and Maximum Physical Dimensions

The USPS has specific requirements for the minimum and maximum physical dimensions of EDDM postcards. These guidelines ensure that the postcards can be processed and delivered efficiently. Here are the size restrictions:

EDDM postcards must fall within these length and height ranges to meet the USPS size requirements. It is important to note that the dimensions of EDDM postcards should not exceed the maximum size restrictions to ensure proper processing and delivery.

Weight and Thickness Guidelines

In addition to the physical dimensions, EDDM postcards must also meet weight and thickness guidelines set by USPS. These guidelines ensure that the postcards can be handled efficiently during mailing. Here are the weight and thickness requirements:

• The weight of the EDDM postcards must be between 0.007 ounces (0.198 grams) and 3.3 ounces (93.5 grams).
• The thickness of the EDDM postcards must be between 0.007 inches (0.178 mm) and 0.25 inches (6.35 mm), adhering to the minimum and maximum EDDM thickness guidelines.

Adhering to these weight and thickness guidelines ensures that your EDDM postcards meet the USPS requirements and avoid potential issues during the mailing process.

It is crucial to carefully consider the size, weight, and thickness of your EDDM postcards to ensure compliance with USPS regulations. By following these guidelines, you can optimize your EDDM campaign and increase the chances of effectively reaching your target audience.

Unique Advantages of Using Specific Every Door Direct Mail Sizes

Rationale Behind EDDM Size Recommendations

Different Every Door Direct Mail (EDDM) sizes offer unique advantages depending on your marketing objectives. Each size has been carefully recommended based on its ability to maximize visual impact and convey information effectively, ensuring they meet USPS EDDM size requirements. Understanding the benefits of specific sizes can help you make informed decisions for your direct mail campaign, ensuring your message reaches your target audience with maximum impact.

When determining the ideal size for your EDDM mailpiece, it’s essential to consider factors such as the type of message you want to convey, the amount of information you wish to include, and the overall design and layout of your mailpiece. The goal is to choose a size that not only meets USPS EDDM size requirements but also aligns with your marketing goals and enhances the effectiveness of your campaign.

Here are some key advantages of using specific EDDM sizes:

1. Standard EDDM Sizes: These sizes (such as  6.25″ x 9″ and 6″ x 11″) are widely recognized and commonly used. They offer a balance between cost-effectiveness, readability, and visual impact. Standard sizes allow you to easily design your mailpieces, utilize pre-designed templates, and ensure efficient production and distribution.
2. Optimal Mailpiece Dimensions: There are specific EDDM sizes (such as 8.5″ x 11″ and 11″ x 17″) that provide ample space for delivering detailed information, such as product catalogs, brochures, or menus. These larger sizes allow you to showcase your products or services more effectively while complying with USPS guidelines.
3. EDDM Flyer Dimensions: Flyers come in various sizes, such as 6.5″ x 8.5″ and 8.5″ x 14″. These sizes allow you to strike a balance between compactness and the ability to accommodate essential information or eye-catching visuals. They are ideal for promoting events, special offers, or limited-time sales.
4. EDDM Brochure Size Requirements: A Complete Guide Brochures offer a versatile format for sharing detailed information about your business or organization. Optimal EDDM brochure sizes, such as  11″ x 17″ folded to 8.5″ x 11″, provide ample space for showcasing your products, services, or causes while providing a visually pleasing layout.

The rationale behind EDDM size recommendations revolves around balancing USPS guidelines and achieving marketing goals. Strove for maximum dimensions that make a statement. SIt’selecting a size that allows you to effectively communicate your message, engage your target audience, and differentiate yourself from competitors is essential.

By carefully considering the unique advantages of each EDDM size and understanding the rationale behind the size recommendations, you can optimize the effectiveness of your direct mail campaign and

Most Popular EDDM Dimensions for Businesses

Effect of Size on Postage Rates and Campaign Costs

The size of your Every Door Direct Mail (EDDM) postcards or mailpieces can significantly impact your postage rates and overall campaign costs. It’s essential to carefully consider the dimensions of your EDDM materials to optimize your budget and maximize your return on investment by adhering to the minimum size and maximum size guidelines.

When planning your EDDM campaign, remember that larger mailpieces may incur higher postage rates than smaller ones. The United States Postal Service (USPS) determines postage rates based on the mailpiece’s weight and size. Therefore, larger dimensions can increase costs for your direct mail campaign, especially if the mail piece is oversized.

On the other hand, smaller mailpieces can offer potential cost savings in terms of postage rates, fitting within eddm size requirements. If reaching a smaller target audience is sufficient for your marketing goals, downsizing your EDDM postcards or mailpieces could be a strategic choice to reduce campaign costs without exceeding a radius of interest.

Standard – (6.25″ x 9″ EDDM Postcard)

This is the most common and popular size for EDDM cards. It is a good size for fitting a lot of information on the card without it being too large or too small.

Large – (6.25″ x 11″ EDDM Postcard)

This size suits EDDM cards, including coupons or other promotional materials.

Jumbo – (8.5″ x 11″ (EDDM Postcard)

The jumbo postcards are a great choice if you want to impact your direct mail campaign significantly.

Over-sized – (12″ x 15″ EDDM Postcard)

Why Larger Postcards May Offer Better Visibility

While more oversized postcards may come with a higher price tag in terms of postage rates, they often offer better visibility and have the potential to capture more attention from recipients. Their larger size makes them stand out in a mailbox and are more likely to be noticed than smaller mailpieces.

Moreover, oversized postcards provide more space for compelling designs, impactful visuals, and informative content, essentially being popular EDDM postcard sizes that balance visibility and USPS compliance. They allow businesses to showcase their products or services in a visually appealing and informative way, making a lasting impression on the recipients with Every Door Direct Mail®, meeting minimum and maximum EDDM specifications.

When crafting your EDDM campaign, consider the benefits of more oversized postcards regarding visibility and impact. While they may require a higher investment, the increased visibility and opportunity for engagement can deliver a higher return on your marketing efforts.

At Catdi Printing, we understand the importance of selecting suitable EDDM sizes for your campaign. Our knowledgeable team can help you choose the optimal mailpiece dimensions that align with your business goals. Contact us today to get started!

Unique Advantages of Using Specific Every Door Direct Mail Sizes

Each specific Every Door Direct Mail size offers unique advantages businesses can leverage to achieve their marketing goals. Understanding the rationale behind EDDM size recommendations can help companies choose the sizes that align with their objectives, making EDDM marketing more effective. Whether it’s the optimal mailpiece dimensions for flyers, postcards, or brochures, considering the unique advantages of specific EDDM sizes can enhance the effectiveness of the direct mail campaign.

What are Some Creative Ways to use EDDM Postcards?

EDDM cards are a versatile marketing tool that can be used in a variety of ways. The following are some of the creative design ideas to use EDDM Postcards for your business:

1. Appointment reminder cards – You can use EDDM cards as appointment reminder cards for your customers. This is a great way to ensure that your customers don’t forget their appointment with you.

2. Thank you cards – EDDM cards can also be used to send a thank you message to your customers.

3. Loyalty cards – You can use EDDM cards as loyalty cards for your customers. This is a great way to encourage your customers to keep coming back to your business.

4. Free samples and coupons – Free samples and coupons are a great way to attract potential clients and convert them into loyal customers. You can use EDDM postcards to send free samples and coupons to your potential clients.

5. Announcement cards – Many businesses and companies use these postcards as announcement cards to inform their customers about the new product launch, special offers, sales and discounts. This is a great way to spread the news to the world.

These are some of the creative ways to use EDDM postcards for .

Ensuring Compliance with the USPS EDDM Sizing Guide

Complying with the USPS EDDM sizing guide is essential to qualify for EDDM rates and avoid any issues with mailpiece acceptance. To ensure that your EDDM campaign meets the requirements, it is crucial to understand the common pitfalls to avoid in EDDM size selection and the impact of non-standard sizes on your campaign, highlighting why standard postcard dimensions are preferred. Also don’t forget that even with the size requirements you need to add the correct indicia. At Catdi Printing, we’ll ensure your piece is sized correctly and that you won’tt have any issues.

Common Pitfalls to Avoid in EDDM Size Selection

When selecting EDDM sizes, businesses often make common mistakes that can hinder the success of their campaigns. Some of these pitfalls include not adhering to the maximum or minimum size requirements for their EDDM mail pieces.

• Choosing sizes that do not meet the minimum or maximum physical dimensions specified by USPS EDDM requirements can lead to your mailer being rejected, which underscores the importance of adhering to EDDM size requirements.
• Using non-standard sizes that may result in higher postage rates or printing costs
• Disregarding the restrictions on EDDM postcard sizes, leading to non-compliance

Avoiding these pitfalls is crucial to ensure that your EDDM campaign aligns with USPS guidelines and maximizes effectiveness.

Strategic Sizing for Different Types of Direct Mail Campaigns

Strategic sizing is essential for different direct mail campaigns, including EDDM retail and EDDM mailer initiatives, to ensure each piece meets the minimum and maximum size requirements. For example, if you’re promoting a grand opening or a special event, more oversized postcards qualifying for an EDDM can have a more significant impact and grab the attention of potential customers. On the other hand, if you’re sending personalized offers or invitations, smaller sizes may be more appropriate to create a sense of exclusivity and importance.

At Catdi Printing, we understand the importance of choosing the right EDDM size to reflect your business goals. Our team of experts can guide you in selecting the optimal dimensions that align with your campaign objectives, ensuring maximum effectiveness and ROI. With our comprehensive printing services, your Every Door Direct Mail campaign will make a lasting impression.

The post Things You Need To Know About USPS EDDM Postcard Sizes And other Requirements appeared first on Catdi Printing.

They’re durable, customizable, and oh-so-cost-effective. Whether you’re a seasoned marketing pro or a newcomer eager to make an impression, Spot UV coated postcards are a surefire way to elevate your brand’s visibility and reputation. Intrigued? Well, you should be! Buckle up as we delve into the nitty-gritty of why Spot UV coated postcards are transforming branding strategies left and right.

Why the Buzz About Spot UV Coated Postcards?

Spot UV coated postcards are the talk of the town, and it’s not hard to see why. These vibrant pieces of marketing material are like an energizing jolt in a world that’s drowning in digital overload. We’re swamped with emails, banners, and social media ads every day, and let’s be honest, it’s easy to scroll right past them. That’s where Spot UV coated postcards come in—bringing tactile engagement back to marketing.

The Unique ‘Spotlight’ Effect

First things first, let’s talk about that unforgettable spotlight effect. What Spot UV does is bring a targeted glossy finish to selected areas of the postcard. Whether it’s your company logo, an attention-grabbing slogan, or a visually stunning graphic, the gloss makes it pop. It’s not just about being shiny; it’s about creating a sophisticated contrast that’s visually and texturally stimulating.

Breaking the Digital Monotony

Another reason Spot UV coated postcards are creating such a stir is because they break the digital monotony. They’re physical, tangible items that people can touch and feel. It’s a breath of fresh air in a world where everything seems to be migrating online. When your audience can touch and feel the quality of your postcard, it adds a layer of trust and authenticity that digital media just can’t replicate.

So, if you’re looking to make waves in your industry, or just add a new spin to your marketing mix, the buzz around Spot UV coated postcards is absolutely worth exploring.

The Six Transformative Ways Spot UV Coated Postcards Impact Branding

1. Increased Visual Appeal

Imagine your postcard sitting in a stack of mail. Now, what makes yours jump out? That’s right: it’s the eye-popping visual appeal of Spot UV coating. It adds a layer of shine that captures attention right off the bat. And it’s not just the luster; the Spot UV gloss adds depth and dimension to your design. This helps your branding elements pop out, making them unforgettable. A visual feast, Spot UV coated postcards are marketing pieces people actually want to look at.

2. Material and Durability

These aren’t flimsy pieces of paper. Oh, no. Spot UV coated postcards are made of premium 16PT cardstock, offering a weighty, durable feel. The durability ensures that your postcard won’t quickly end up in the trash or become crumpled and forgotten. It reflects the quality of your brand, creating an impression of reliability and value from the get-go.

3. Customization Options

Picture this: a postcard that screams ‘you’ from every corner. With custom postcards printing, your branding goes beyond the basic elements of logo and color scheme. With Spot UV, you can highlight the areas that you want to stand out—be it your logo, a slogan, or even a compelling CTA. Customization allows you to control the viewer’s attention, guiding them through a visual journey of what your brand embodies. So, you’re not just sending a postcard; you’re sending a story—a memorable one.

4. Cost-Effective Marketing

High impact doesn’t have to mean high cost. That’s the beauty of cheap postcards printing. The value proposition of Spot UV coated postcards is exceptional when you consider their effectiveness relative to cost. They strike a balance that many other marketing tools struggle to achieve. So, you’re not just saving money; you’re also making a smart, calculated investment in your brand’s future.

5. Unique Customer Experience

Forget about one-dimensional experiences. Spot UV postcards activate more than just the sense of sight; they engage touch. The glossy areas create a tactile contrast against the matte background. This subtle but powerful element adds another layer of engagement, ensuring that your brand doesn’t just catch the eye—it stays in the hand and, most importantly, in the mind.

6. High-Visibility Branding

Let’s face it, a Spot UV postcard is hard to ignore. Imagine your customer pulling it out of their mailbox. It won’t just get tossed onto a pile of forgettable junk mail. The quality, texture, and sheen demand attention. And attention is the first step towards action, be it a visit to your website, a call to your office, or even an immediate purchase.

Where to Get Spot UV Coated Postcards?

If you’re sold on the idea, your next question might be, where to get postcards that offer all these incredible features? While various online options exist, you can’t trust any provider other than Catdi Printing. 

Don’t Miss Out These Matchless Spot UV Postcards

Speaking of which, why wander when you can find the gold standard right here? Houston TX based Catdi Printing offers top-of-the-line Spot UV postcards with premium paper quality and a variety of printing options. Whether you want Spot UV gloss on one side or both, we’ve got you covered. Furthermore, you can also get the option of custom postcards printing. 

How to Measure the Impact of Spot UV Coated Postcards

You’ve sent them out, so how do you know they’re making an impact? Tracking metrics like increased website visits, social media engagement, or sales spikes can give you a clear picture.

Wrapping It Up

If you’ve read this far, you already know Spot UV coated postcards are far more than just a pretty face. From the paper quality to the unique customer experience they offer, these postcards are a multidimensional branding tool.

The post 6 Ways Spot UV Coated Postcards Transform Your Branding Strategy appeared first on Catdi Printing.

Stick around; we’re diving deep into why businesses are so enamored with these uncoated gems. Don’t miss out on this insightful journey.

The Cost Factor: Budget-Friendly Marketing

Marketing is all about the bang for your buck. No coating EDDM postcards offer a cost-effective solution that doesn’t sacrifice quality. You’ll save money in the long run, which will make your finance person happy. Why pay more when you can get great quality for less?

The Environmental Perspective: Easier on the Planet

In this age of sustainability, every choice counts. By opting for uncoated postcards, you’re making a statement. You’re aligning your brand with eco-conscious values. Mother Earth thanks you, and so do consumers who value green initiatives.

The Art of Simplicity: Uncomplicated Designs

Simplicity is the ultimate sophistication, as a great man once said. With EDDM postcards, the uncoated surface is your canvas for straightforward messaging. No distractions, just your message shining through. In a world of information overload, clarity is priceless.

Speedy Turnaround: The Quick-to-Print Advantage

In the fast-paced business world, time is of the essence. That’s where no coating comes in handy. Not only do you save time during the printing process, but you can also react faster to market changes. Planning an event on short notice? You’ve got this.

EDDM Postcard Printing: A Snapshot

The world of EDDM postcard printing offers a myriad of options. No coating often accelerates the printing process, cutting down on lead times. So you’re not just saving time; you’re also keeping your marketing agile and responsive.

Texture Matters: The Tactile Experience

The way something feels to the touch can make all the difference. Uncoated postcards add an authentic, tactile layer to your marketing. They feel real, inviting further engagement. So yes, even the choice of texture can influence customer behavior.

Postal Regulations and No Coating EDDM Postcards

Before you start printing, keep in mind that the USPS has its own guidelines. The good news is that no coating EDDM postcards usually meet these rules. They’re cost-effective and easy to manage. Choosing them is just a wise move all around.

Case Studies: Success Stories in Diverse Industries

Businesses across sectors have found success with no coating EDDM postcards. No matter if you’re in healthcare, selling homes, or running a shop, these postcards get the job done. They’re versatile and give you the edge you need.

EDDM Postcards Printing: Industry Examples

How can a marketing tool be so universally effective? Because it adapts. Whether it’s a local bakery or a multinational corporation, EDDM postcards printing fits the bill. Customizable, affordable, and effective—what’s not to love?

Benefits of No Coating EDDM Postcards

When you hear “no coating EDDM postcards,” what comes to mind? You might think it’s just another marketing tactic, but the benefits are real and numerous. Let’s walk through five standout perks that make these postcards a go-to choice for businesses.

Easy to Write On

First off, the absence of a coating means these cards are a dream to write on. You know how frustrating it can be to jot down something on a glossy surface, right? Not a problem here. These uncoated cards let pens glide smoothly across the surface, making it simple to add personalized notes or addresses.

Quick Drying Time

Secondly, let’s talk about quick drying time. With no coating, ink on the postcard dries in a snap. Gone are the days of smudges and unsightly ink spots that can turn a beautiful design into a mess. It’s a time-saver, too; no more waiting around for ink to set!

Enhanced Colors and Graphics

Third, the natural finish of no coating EDDM postcards allows for a different kind of aesthetic. Without the reflective glare of coating, colors appear more vivid and true to life. Your graphics and text pop, making the message more compelling to the reader.

Eco-Friendly Choice

Fourth on the list, let’s not forget the green factor. No coating usually means fewer chemicals and resources used in the production process. That’s a win-win in the sustainability department. Customers increasingly care about environmental responsibility, and you can proudly say you’re doing your part.

Versatility in Use

Last but certainly not least, these cards are versatile. Whether you’re promoting a sale, announcing a new product, or inviting folks to an event, EDDM postcards are up to the task. Uncoated cards are adaptable to various types of content, making them a flexible tool in your marketing arsenal.

Spotlight on No Coating EDDM Postcards from Catdi Printing

You’ve been patient, so here’s your reward: Catdi.com offers top-of-the-line No Coating EDDM Postcards. These feature 14PT uncoated card stock, writable surfaces on both sides, and a range of service options. Plus, choose between single or double-sided printing with a 4-color process. It’s a complete package tailored for your needs.

So are you ready to experience the perks of no coating EDDM postcards? Add to cart now and make the smart choice for your business!

Conclusion

We’ve covered a lot, haven’t we? No coating EDDM postcards are more than a marketing tool; they’re a business strategy. They offer cost savings, environmental benefits, and operational efficiencies. As you can see, businesses stick with them for solid reasons.

So what’s holding you back? Whether you’re a startup still finding your footing or an established business looking to optimize your marketing, no coating EDDM postcards could be your game-changer. Now you’re armed with all the information you need to make an informed choice.

The post Why Do Businesses Stick with No Coating EDDM Postcards? appeared first on Catdi Printing.