Ever received a postcard that caught your eye immediately? Chances are, its size played a significant role in its appeal. Whether you’re a business owner, a marketer, or a designer, understanding postcard sizes and dimensions is crucial for crafting compelling postcards.  This article is specific to postcard sizes but we have another article that discusses the common direct mail sizes Let’s dive into the world of postcard sizes and see how they can make a difference in your marketing campaigns.

Standard Postcard Sizes

Postcards come in a variety of sizes, each with its unique postcard dimensions advantages. Here are the most common ones we print:

4″x6″ Postcards The original OG, 4″x6″ postcards are cost-effective and perfect for quick, impactful messages. Their compact size makes them ideal for personal notes and short marketing messages. They fit easily into standard mail slots and are also great for handing out at events or placing on bulletin boards. We have even seen clients use them as business cards

Verdict: Best for Direct Mail and Handing Out

5″x7″ Postcards A bit larger, 5″x7″ postcards offer more space for design and information. They stand out more in a pile of mail and are great for invitations, announcements, and promotional offers. Their larger size allows for more creative freedom without being overwhelming.

Verdict: Best for Direct Mail and Handing Out

6″x9″ Postcards The 6″x9″ size is excellent for making a bold statement. These postcards provide ample space for detailed graphics and text, making them perfect for promoting events, showcasing products, or detailed service descriptions. Their size ensures they won’t be missed in the mail, but they’re still easy to distribute by hand.

Verdict: Best for Direct Mail

6″x11″ Postcards The 6″x11″ postcard size is perfect for creating a powerful visual impact. Its larger size allows for more comprehensive information, eye-catching graphics, and bold calls-to-action. These postcards are ideal for high-impact marketing campaigns, such as special promotions or detailed product launches.

Verdict: Best for Direct Mail & EDDM Mail

Custom Postcard Sizes

Sometimes, standard sizes just don’t cut it. Custom postcard sizes allow you to get creative and tailor your postcards to specific needs. Whether it’s a unique shape or an unconventional size, custom postcards can help you stand out and leave a lasting impression. For example, you might opt for a square postcard or a panoramic layout to showcase stunning visuals.

Custom Sizes for Direct Mail

• Ensure the size is USPS compliant to avoid additional postage.
• Great for standout marketing campaigns where uniqueness is key.

Custom Sizes for Handing Out

• Perfect for events and trade shows where unique shapes can attract attention.
• Ideal for branded content that needs to be memorable.

Square Postcards Square postcards are visually striking and can make a strong impact. However, they are not ideal for mailing due to higher postage costs and potential issues with automated sorting machines. Despite this, they are very cool and perfect for handing out at events or including in packages.

Impact of Postcard Size on Mailing Costs

Size matters not just for aesthetics but also for your budget. Larger postcards typically cost more to mail, so it’s essential to balance the visual impact with postage costs. Here’s why:

• Postage Rates by Size: Postal services, like the United States Postal Service (USPS), categorize mail by size and weight. Standard-sized postcards (like 4″x6″) usually fall into the lower pricing bracket, while larger postcards (like 6″x9″) may fall into a higher pricing category due to their size. For example, as of the latest rates, USPS charges $0.51 for a standard 4″x6″ postcard. Larger postcards up to 6″x9″ and meeting certain criteria are charged at letter rates, which are typically higher (e.g., $0.63 for a one-ounce letter).
• Additional Handling: Larger postcards may require more handling and processing, contributing to higher postcard printing costs. Non-standard sizes might not fit into automated sorting machines, necessitating manual processing for first class mail postcard delivery.
• Weight Considerations: Larger postcards might be heavier, especially if printed on high-quality paper or with additional inserts. Increased weight can lead to higher first class mail postcard postage costs.
• Visibility and Impact: Larger postcards are more noticeable and can have a greater impact on recipients, but this increased visibility often comes with higher production and mailing costs.

If you’re unsure about which size to choose, Catdi Printing can assist in making the best decision for your postage needs. They can help you navigate the complexities of postal regulations and ensure you get the most out of your mailing budget.

4″x6″ Postcards

• Most cost-effective for direct mail.
• Lower postage rates, making it ideal for mass mailings.

5″x7″ Postcards

• Slightly higher postage costs but better visual impact.
• Great balance between cost and design space.

6″x9″ Postcards

• Higher postage rates but maximized impact.
• Best for targeted, high-impact campaigns where the cost is justified by the results.

6″x11″ Postcards

• Higher postage rates but provides extensive space for information and graphics.
• Ideal for detailed product launches, special promotions, and high-impact campaigns.
• Great for EDDM Mailers.

Design Tips & Ideas for Different Sizes

Designing postcards requires a keen eye for detail, especially when considering size. Here are some tips for designing effective postcards based on their size:

4″x6″ Postcards

• Keep your message concise.
• Use bold, attention-grabbing images.
• Ensure text is legible at a glance.
• Ideal for brief announcements, promotions, and personal messages.

5″x7″ Postcards

• Take advantage of the extra space for detailed information.
• Use high-quality images to enhance appeal in your postcard printing.
• Balance text and visuals to avoid clutter.
• Perfect for invitations, announcements, and promotional offers with more content.

6″x9″ Postcards

• Highlight key information prominently.
• Use large, striking images.
• Consider adding a call-to-action that’s easy to spot.
• Best for detailed promotions, product showcases, and event advertisements.

6″x11″ Postcards

• Utilize the extensive space for comprehensive content.
• Include bold graphics and clear calls-to-action.
• Perfect for campaigns that require more detailed information and impactful visuals.

Custom Postcard Sizes

• Ensure the design fits the unique dimensions.
• Use shapes and layouts that complement your message to optimize the postcard rate.
• Be mindful of postal regulations for direct mail.
• Great for innovative marketing pieces that need to stand out.

Postcard Use Cases Marketing Ideas

To illustrate the impact of postcard sizes, let’s look at a couple of successful postcard printing campaigns:

Local Bakery Promotion A local bakery used 4″x6″ postcards to announce a new product line. The small, colorful postcards were easy to distribute and resulted in a significant increase in foot traffic. The compact size made it cost-effective for both mailing and handing out in-store.

Event Invitation A non-profit organization used 6″x9″ postcards for event invitations. The larger size allowed them to include detailed information and beautiful graphics, leading to a higher RSVP rate. The size ensured the postcards were noticed in the mail and conveyed the importance of the event.

Product Launch A tech company used 5″x7″ postcards to launch a new product. The postcards were mailed to a targeted list of potential customers and included a QR code for more information. The size provided enough space for compelling images and a brief product overview, resulting in a high conversion rate.

Choosing the right postcard size is essential for the success of your marketing campaign. From cost considerations to design impact, each size has its unique benefits. By understanding these nuances, you can make informed decisions that enhance your postcard’s effectiveness and overall postcard rate. So next time you’re planning a postcard campaign, remember: size matters!

In the world of postcard marketing, a little attention to detail can go a long way. Whether you’re mailing them out or handing them out, the right postcard size can make all the difference in capturing your audience’s attention and delivering your message effectively. If you need assistance navigating postage size decisions, Catdi Printing is here to help. Happy Postcarding!

The post Your Guide to Standard Postcard Sizes and Dimensions appeared first on Catdi Printing.

What is EDDM?

EDDM stands for Every Door Direct Mail. It is a service offered by the United States Postal Service (USPS) that allows businesses to target specific zip codes or neighborhoods with their direct mail campaigns. EDDM eliminates the need for purchasing mailing lists and permits, making it an affordable option for small businesses.

With EDDM, businesses can send postcards, flyers, or brochures to every household in a chosen area without needing to know individual names or addresses. This makes it an effective way to reach a large audience with minimal effort and cost.

How does EDDM work?

To use EDDM, businesses need to select the zip codes or neighborhoods they want to target and choose the size and type of mailpiece they want to send. The USPS provides a mapping tool that helps businesses identify the delivery routes within their selected areas.

Once the target areas have been identified, businesses can design their mailpieces according to USPS guidelines and drop them off at a local post office for delivery. The USPS charges a flat rate per piece for EDDM mailings, which varies depending on the size and type of mailpiece used.

Why use postcards for EDDM?

Postcards are one of the most popular types of mailpieces used in EDDM campaigns because they are affordable, easy to design and print, and have high visibility. Postcards also allow businesses to convey their message quickly and effectively while providing ample space for branding and promotional offers.

What are the benefits of using 6 X 11 postcards for EDDM?

Affordability

• 6 X 11 EDDM Postcards are one of the most affordable types of direct mail marketing materials available. They are less expensive to print and mail than larger pieces like brochures or catalogs.
• 6 X 11 EDDM postcards have a flat rate pricing structure, which means that businesses pay the same amount per piece regardless of how many they send.

Easy Design and Printing

• Postcards are easy to design and print, even for businesses with limited graphic design experience. Many online printing companies offer templates and design tools that make it simple to create professional-looking postcards.
• Postcards can be printed in large quantities quickly, making them an ideal choice for time-sensitive campaigns or promotions.

High Visibility

• Postcards have high visibility because they are delivered directly to households and do not need to be opened like envelopes.
• Postcards also provide ample space for branding and promotional offers, making them an effective way to capture the attention of potential customers.

How many postcard sizes are available for EDDM?

The USPS offers several sizes of postcards that can be used for EDDM campaigns. These include:

• 4.25″ x 11″
• 6.25″ x 9″
• 6″ x 11″
• 8.5″ x 11″

How does the size of a postcard affect its effectiveness in EDDM?

The size of a postcard can have a significant impact on its effectiveness in EDDM campaigns. Larger postcards tend to be more eye-catching and memorable, but they also cost more to print and mail.

Smaller postcards are more affordable and easier to design, but they may not stand out as much in a mailbox filled with other mailpieces. Ultimately, the size of a postcard should be chosen based on the goals of the campaign and the budget available.

Can I include more information on a larger postcard for EDDM?

Yes, larger postcards provide more space for businesses to include information about their products or services. However, it is important to balance the amount of information provided with the overall design and readability of the mailpiece.

Too much text or cluttered design can make it difficult for recipients to understand the message and take action. It is recommended that businesses focus on providing clear, concise messaging that highlights their unique value proposition and includes a strong call-to-action.

How do I design an effective 6 X 11 postcard for EDDM?

To design an effective 6 X 11 postcard for EDDM, businesses should follow these guidelines:

• Use high-quality images that are relevant to the message being conveyed
• Incorporate branding elements like logos and color schemes
• Include a clear headline that captures attention
• Provide concise messaging that highlights unique value propositions
• Incorporate a strong call-to-action that encourages recipients to take action
• Avoid cluttered designs or too much text
• Ensure all necessary contact information is included

Are there any specific guidelines or requirements for designing a postcard for EDDM?

Yes, the USPS has specific guidelines and requirements that must be followed when designing postcards for EDDM campaigns. These include:

• Postcards must be rectangular in shape
• Postcards must meet minimum and maximum size requirements
• Postcards must have a clear return address and permit indicia
• Postcards cannot contain any non-deliverable items like magnets or samples
• The mailpiece design must comply with all postal regulations and guidelines

What type of paper should I use for my 6 X 11 postcards for EDDM?

The type of paper used for EDDM postcards can vary depending on the design and budget available. However, it is recommended that businesses use high-quality paper that is at least 80lb cover weight to ensure durability during mailing.

Glossy or matte finishes can also be used to enhance the visual appeal of the mailpiece, but it is important to avoid designs that may cause glare or make text difficult to read.

How long does it take to print and distribute 6 X 11 postcards for EDDM?

The time it takes to print and distribute 6 X 11 postcards for EDDM can vary depending on several factors, including the quantity ordered, the complexity of the design, and the printing company’s production schedule.

In general, businesses should allow at least two weeks from the time they submit their order to when they expect their mailpieces to be delivered. It is recommended that businesses work with a reputable printing company that has experience handling EDDM campaigns to ensure timely delivery.

Is there a minimum or maximum number of postcards required for an EDDM campaign using 6 X 11 size cards?

No, there is no minimum or maximum number of postcards required for an EDDM campaign using 6 X 11 size cards. However, businesses should consider the cost-effectiveness of their campaign and the budget available when determining the quantity to order.

It is recommended that businesses work with a printing company that offers competitive pricing and flexible quantity options to ensure they get the most value from their investment.

Can I target specific neighborhoods or areas with my 6 X 11 postcards through EDDM?

Yes, businesses can target specific neighborhoods or areas with their 6 X 11 postcards through EDDM. The USPS provides a mapping tool that allows businesses to select delivery routes within specific zip codes or neighborhoods based on factors like income level, age, and household size.

This makes it easy for businesses to target their ideal audience and maximize the effectiveness of their direct mail campaigns.

Are there any case studies or success stories that showcase the effectiveness of using 6 X 11 postcards for EDDM?

Yes, there are many case studies and success stories that demonstrate the effectiveness of using 6 X 11 postcards for EDDM campaigns. For example:

• A local restaurant used a targeted EDDM campaign with 6 X 11 postcards to promote a new menu item. The campaign resulted in a significant increase in foot traffic and sales during the promotion period.
• A landscaping company used EDDM with 6 X 11 postcards to target high-income neighborhoods in their service area. The campaign resulted in a significant increase in leads and new customers.
• A real estate agent used EDDM with 6 X 11 postcards to promote an open house event. The campaign resulted in a high turnout and several offers on the property.

These examples demonstrate the versatility and effectiveness of using 6 X 11 postcards for EDDM campaigns across a variety of industries and applications.

In conclusion, 6 x 11 postcards are the ideal choice for EDDM due to their perfect size, cost-effectiveness, and ability to grab the attention of potential customers.

The post 6 X 11 EDDM Postcards – Best Size for Your Marketing Dollar? appeared first on Catdi Printing.

They’re durable, customizable, and oh-so-cost-effective. Whether you’re a seasoned marketing pro or a newcomer eager to make an impression, Spot UV coated postcards are a surefire way to elevate your brand’s visibility and reputation. Intrigued? Well, you should be! Buckle up as we delve into the nitty-gritty of why Spot UV coated postcards are transforming branding strategies left and right.

Why the Buzz About Spot UV Coated Postcards?

Spot UV coated postcards are the talk of the town, and it’s not hard to see why. These vibrant pieces of marketing material are like an energizing jolt in a world that’s drowning in digital overload. We’re swamped with emails, banners, and social media ads every day, and let’s be honest, it’s easy to scroll right past them. That’s where Spot UV coated postcards come in—bringing tactile engagement back to marketing.

The Unique ‘Spotlight’ Effect

First things first, let’s talk about that unforgettable spotlight effect. What Spot UV does is bring a targeted glossy finish to selected areas of the postcard. Whether it’s your company logo, an attention-grabbing slogan, or a visually stunning graphic, the gloss makes it pop. It’s not just about being shiny; it’s about creating a sophisticated contrast that’s visually and texturally stimulating.

Breaking the Digital Monotony

Another reason Spot UV coated postcards are creating such a stir is because they break the digital monotony. They’re physical, tangible items that people can touch and feel. It’s a breath of fresh air in a world where everything seems to be migrating online. When your audience can touch and feel the quality of your postcard, it adds a layer of trust and authenticity that digital media just can’t replicate.

So, if you’re looking to make waves in your industry, or just add a new spin to your marketing mix, the buzz around Spot UV coated postcards is absolutely worth exploring.

The Six Transformative Ways Spot UV Coated Postcards Impact Branding

1. Increased Visual Appeal

Imagine your postcard sitting in a stack of mail. Now, what makes yours jump out? That’s right: it’s the eye-popping visual appeal of Spot UV coating. It adds a layer of shine that captures attention right off the bat. And it’s not just the luster; the Spot UV gloss adds depth and dimension to your design. This helps your branding elements pop out, making them unforgettable. A visual feast, Spot UV coated postcards are marketing pieces people actually want to look at.

2. Material and Durability

These aren’t flimsy pieces of paper. Oh, no. Spot UV coated postcards are made of premium 16PT cardstock, offering a weighty, durable feel. The durability ensures that your postcard won’t quickly end up in the trash or become crumpled and forgotten. It reflects the quality of your brand, creating an impression of reliability and value from the get-go.

3. Customization Options

Picture this: a postcard that screams ‘you’ from every corner. With custom postcards printing, your branding goes beyond the basic elements of logo and color scheme. With Spot UV, you can highlight the areas that you want to stand out—be it your logo, a slogan, or even a compelling CTA. Customization allows you to control the viewer’s attention, guiding them through a visual journey of what your brand embodies. So, you’re not just sending a postcard; you’re sending a story—a memorable one.

4. Cost-Effective Marketing

High impact doesn’t have to mean high cost. That’s the beauty of cheap postcards printing. The value proposition of Spot UV coated postcards is exceptional when you consider their effectiveness relative to cost. They strike a balance that many other marketing tools struggle to achieve. So, you’re not just saving money; you’re also making a smart, calculated investment in your brand’s future.

5. Unique Customer Experience

Forget about one-dimensional experiences. Spot UV postcards activate more than just the sense of sight; they engage touch. The glossy areas create a tactile contrast against the matte background. This subtle but powerful element adds another layer of engagement, ensuring that your brand doesn’t just catch the eye—it stays in the hand and, most importantly, in the mind.

6. High-Visibility Branding

Let’s face it, a Spot UV postcard is hard to ignore. Imagine your customer pulling it out of their mailbox. It won’t just get tossed onto a pile of forgettable junk mail. The quality, texture, and sheen demand attention. And attention is the first step towards action, be it a visit to your website, a call to your office, or even an immediate purchase.

Where to Get Spot UV Coated Postcards?

If you’re sold on the idea, your next question might be, where to get postcards that offer all these incredible features? While various online options exist, you can’t trust any provider other than Catdi Printing. 

Don’t Miss Out These Matchless Spot UV Postcards

Speaking of which, why wander when you can find the gold standard right here? Houston TX based Catdi Printing offers top-of-the-line Spot UV postcards with premium paper quality and a variety of printing options. Whether you want Spot UV gloss on one side or both, we’ve got you covered. Furthermore, you can also get the option of custom postcards printing. 

How to Measure the Impact of Spot UV Coated Postcards

You’ve sent them out, so how do you know they’re making an impact? Tracking metrics like increased website visits, social media engagement, or sales spikes can give you a clear picture.

Wrapping It Up

If you’ve read this far, you already know Spot UV coated postcards are far more than just a pretty face. From the paper quality to the unique customer experience they offer, these postcards are a multidimensional branding tool.

The post 6 Ways Spot UV Coated Postcards Transform Your Branding Strategy appeared first on Catdi Printing.

Stick around; we’re diving deep into why businesses are so enamored with these uncoated gems. Don’t miss out on this insightful journey.

The Cost Factor: Budget-Friendly Marketing

Marketing is all about the bang for your buck. No coating EDDM postcards offer a cost-effective solution that doesn’t sacrifice quality. You’ll save money in the long run, which will make your finance person happy. Why pay more when you can get great quality for less?

The Environmental Perspective: Easier on the Planet

In this age of sustainability, every choice counts. By opting for uncoated postcards, you’re making a statement. You’re aligning your brand with eco-conscious values. Mother Earth thanks you, and so do consumers who value green initiatives.

The Art of Simplicity: Uncomplicated Designs

Simplicity is the ultimate sophistication, as a great man once said. With EDDM postcards, the uncoated surface is your canvas for straightforward messaging. No distractions, just your message shining through. In a world of information overload, clarity is priceless.

Speedy Turnaround: The Quick-to-Print Advantage

In the fast-paced business world, time is of the essence. That’s where no coating comes in handy. Not only do you save time during the printing process, but you can also react faster to market changes. Planning an event on short notice? You’ve got this.

EDDM Postcard Printing: A Snapshot

The world of EDDM postcard printing offers a myriad of options. No coating often accelerates the printing process, cutting down on lead times. So you’re not just saving time; you’re also keeping your marketing agile and responsive.

Texture Matters: The Tactile Experience

The way something feels to the touch can make all the difference. Uncoated postcards add an authentic, tactile layer to your marketing. They feel real, inviting further engagement. So yes, even the choice of texture can influence customer behavior.

Postal Regulations and No Coating EDDM Postcards

Before you start printing, keep in mind that the USPS has its own guidelines. The good news is that no coating EDDM postcards usually meet these rules. They’re cost-effective and easy to manage. Choosing them is just a wise move all around.

Case Studies: Success Stories in Diverse Industries

Businesses across sectors have found success with no coating EDDM postcards. No matter if you’re in healthcare, selling homes, or running a shop, these postcards get the job done. They’re versatile and give you the edge you need.

EDDM Postcards Printing: Industry Examples

How can a marketing tool be so universally effective? Because it adapts. Whether it’s a local bakery or a multinational corporation, EDDM postcards printing fits the bill. Customizable, affordable, and effective—what’s not to love?

Benefits of No Coating EDDM Postcards

When you hear “no coating EDDM postcards,” what comes to mind? You might think it’s just another marketing tactic, but the benefits are real and numerous. Let’s walk through five standout perks that make these postcards a go-to choice for businesses.

Easy to Write On

First off, the absence of a coating means these cards are a dream to write on. You know how frustrating it can be to jot down something on a glossy surface, right? Not a problem here. These uncoated cards let pens glide smoothly across the surface, making it simple to add personalized notes or addresses.

Quick Drying Time

Secondly, let’s talk about quick drying time. With no coating, ink on the postcard dries in a snap. Gone are the days of smudges and unsightly ink spots that can turn a beautiful design into a mess. It’s a time-saver, too; no more waiting around for ink to set!

Enhanced Colors and Graphics

Third, the natural finish of no coating EDDM postcards allows for a different kind of aesthetic. Without the reflective glare of coating, colors appear more vivid and true to life. Your graphics and text pop, making the message more compelling to the reader.

Eco-Friendly Choice

Fourth on the list, let’s not forget the green factor. No coating usually means fewer chemicals and resources used in the production process. That’s a win-win in the sustainability department. Customers increasingly care about environmental responsibility, and you can proudly say you’re doing your part.

Versatility in Use

Last but certainly not least, these cards are versatile. Whether you’re promoting a sale, announcing a new product, or inviting folks to an event, EDDM postcards are up to the task. Uncoated cards are adaptable to various types of content, making them a flexible tool in your marketing arsenal.

Spotlight on No Coating EDDM Postcards from Catdi Printing

You’ve been patient, so here’s your reward: Catdi.com offers top-of-the-line No Coating EDDM Postcards. These feature 14PT uncoated card stock, writable surfaces on both sides, and a range of service options. Plus, choose between single or double-sided printing with a 4-color process. It’s a complete package tailored for your needs.

So are you ready to experience the perks of no coating EDDM postcards? Add to cart now and make the smart choice for your business!

Conclusion

We’ve covered a lot, haven’t we? No coating EDDM postcards are more than a marketing tool; they’re a business strategy. They offer cost savings, environmental benefits, and operational efficiencies. As you can see, businesses stick with them for solid reasons.

So what’s holding you back? Whether you’re a startup still finding your footing or an established business looking to optimize your marketing, no coating EDDM postcards could be your game-changer. Now you’re armed with all the information you need to make an informed choice.

The post Why Do Businesses Stick with No Coating EDDM Postcards? appeared first on Catdi Printing.