There are many companies offering printing services out there. That’s great, but it’s also a problem because you have difficulty selecting the best Houston printing shops. Here are some tips that should help you narrow your search; 

• Quality

Check on the quality the company offers because the print quality affects your brand in one way or another. Begin by checking out the samples the company displays on their website. Then visit the company to check the samples personally. The more advanced the print technology they use, the more efficient they are.

• Trust

Do the company’s present and past customers trust it? Trustworthiness is quite essential. You have a need, and you want that need met. The best way to check out the reliability is by looking at the company’s ratings.

• Customer Service

Look for a company that works hand-in-hand with its customers. You probably have some template in mind, and for it to materialize, there should be constant communication between you and the company. Furthermore, the staff you work with should be friendly and helpful.

• Reliability

The company you choose should be one that you can depend on through thick and thin. It should do printing and delivery within your time frame.

• Reputation

The printing shop should have been in business for some time. You look for the experience because you want to be sure it is familiar with the industry. Experience is also very critical, and if the company received an award, that’s a plus.

20 Best Houston Printing Shops

Check out the tips above and then select one of these companies that fits the description.

1. Catdi, Inc Best Houston Printing Shops

Catdi, Inc is one of the best printing shops in Houston. The printing shop has been in service for more than ten years and of course we are a little biased.

The company is a printing, graphic design, and direct mail shop. It offers its customers services like web design, but they also give their clients free web hosting for two years.

Catdi, Inc started as a simple printing shop. However, today it has grown, and so have its services. The brand now offers two categories of its commercial printing services;

• Custom
• Bundled

The Bundled plan deals with the basics that every company needs to have a grip on the market. These are things like flyers, business cards, and brochures. The number of pieces and their sizes may vary depending on the size and need of the client’s company.

Catdi, Inc offers the following services;

• Commercial printing services
• Fast & amp affordable digital printing
• Large run capacity
• Full color
• Six bay printing services
• Fast Turnaround
• Bindery services
• Turnkey Direct Mail and EDDM Services
• Funeral program & design services

Catdi, Inc serves both small and big businesses. Expanding businesses also enjoy Catdi printing services.

2. Bay Area Printing Best Houston Printing Shops

Bay Area printing service provides digital printing, graphic, and copying services. It serves the people in Houston and the surrounding suburbs.

The printing shop serves individuals, small and large businesses, together with global corporations. Services that Bay Area Printing services provides include;

• High quality letterheads
• Brochures
• Direct mail pieces
• Business cards

As one of the best Houston printing shops, Bay Area Printing also provides its customers with logo designing and branding.

3. BEST Blue Print Best Houston Printing Shops

BEST Blue Print offers its clients a wide range of both copying and printing services. It serves those in Houston and surrounding areas.

The company specializes in creating documents and business materials. However, the BEST Blue Print also offers services like creating. 

• Wedding invitations
• Catalogs
• Banners
• Bumper stickers

But not only that, but BEST Blue Print also does photo printing, window film, and logo design services.

4. CME Printing Best Houston Printing Shops

CME Printing has a combined 100 years of experience. It offers its clients in Houston a wide variety of services, including;

• Printing
• Lithography
• Graphic design
• Web development
• Mailing services
• Bindery services

The variety of services are the result of the efforts of CME Printing investing in modern technology. The print shop boasts blending creativity with tech to create state-of-the-art printed materials for businesses.

5. Copy Doctor Best Houston Printing Shops

Copy Doctor is another printing service shop that has been operating in Houston for quite a while. For over 15 years, Copy Doctor, or “Document emergency room” as commonly known by clients, has helped its customers in;

• Printing
• Copying
• Binding
• Finishing
• Graphic design

The printing service shop has a team of experienced staff who are behind the business’s good reputation. They help their clients with their printing projects. Customers even receive free proofs to evaluate and give feedback long before the project is complete.

6. DeVine Promotions & Printing Best Houston Printing Shops

DeVine Promotions & Printing is just what its name suggests. The business helps its customers; firms to get an appearance in the competition. Their method to accomplish this goal is through its printing services. The printing service offers services like;

• Branded giveaway items
• Newsletters
• Direct mail.

It also prints business documents like;

• Annual reports
• Branded envelopes
• Letterheads

Devine Promotions & printing offers recycled materials help businesses sustain themselves.

7. DiPuma Printing Company Best Houston Printing Shops

DiPuma Printing Company offers its customers both digital and commercial printing services. The company has been in operation for 47 years. Therefore with the experience it has managed to garner over the years, it meets the desires of its customers.

The company offers printing services like;

• Brochures.
• Catalogs.
• Flyers.
• Presentation Documents.
• Direct mail.

DiPuma Printing Company works with a team of experts who, combined with the experience, do a great job in Houston.

8. DiscPro Printing & Graphics Best Houston Printing Shops

DiscPro Printing & Graphics in Houston is one of the biggest businesses that offer commercial printing. DiscPro Printing & Graphics combines expertise and modern technology to meet its customers’ needs with its experts.

The company offers services in;

• Bindery.
• Media Replication.
• Promotional Products.

DisPro Printing & Graphics has a full-time operating onsite shipping department. The department aids the business in delivering the projects to its customers fast and safely.

9. FPG Fast Printing & Graphics 

FPG Fast Printing & Graphics serves its customers based in Houston and the surrounding environs. As one of the best Houston printing shops FPG Fast is famous for printing custom t-shirts for special events and businesses too.

The company also prints stickers, signs, posters, and banners for its customers. It also has a graphics design team that works closely with the customers in creating engaging and dynamic custom graphics.

FPG Fast Printing & Graphics accept rush orders. However, they promise to put quality above anything so that speed does not compromise quality.

10. Fresh Prints Best Houston Printing Shops

Fresh Prints is a beautiful place for clients interested in personalized clothing and printing. The business’s custom design studio has a variety of clothing selections and colors. That helps make a client’s custom sweatshirt, t-shirt, or other pieces of clothing to be quite an easy job.

As one of the best Houston printing shops, the business enables its clients to create t-shirts with their preferred images. The customers also have the option of using the service’s templates.

Once a client places their order, they receive a personalized quote from a sales representative.

11. Houston Art Prints Best Houston Printing Shops

Houston Art Prints specializes in commercial giclee and fine art printing. It has been serving the people of Houston for more than 12 years. The company employs high-quality materials to come up with perfect prints and vibrant colors.

The printing company serves its customers in printing;

• Business cards
• Postcards
• Flyers
• Brochures

Houston Arts Print’s fine prints come complete with matting and framing services included in the package.

12. Lady Lazarus Best Houston Printing Shops

Lady Lazarus is an award-winning printing studio whose specialty is in flatbed screen printing for fine art editions and collectible films and music posters. The studio also works with different galleries, merchandising firms, publishers, musicians, artists, and illustrators.

They help these varying sectors license and publish new fine art print editions, commemorative event posters, and limited edition rock poster series. Its employees dedicate their time to provide unique designs with keen attention to the details required. 

13. Minuteman Press Downtown

Minuteman Press Downtown has been in the printing industry since 2001. It is a printing firm that is locally owned and operated. It received the 10 Gold Star Achievement Awards for;

• Professional Excellence in Customer Service
• Service Quality
• Exemplary Business Performance

The company serves both startup and large businesses by offering a wide range of graphic design, direct mail, signage, and promotional materials. It also prints business cards and state-of-the-art marketing materials.

14. Neil Jou Productions

Neil Jou Productions is another award-winning service excelling in graphic design, printing, and photography services. The company name is the name of the founder. It serves its clients in Houston in;

• Printing services
• Signage
• Graphic design
• Website design
• Photography
• Videography

Neil Jou works with his team of experts in developing visually appealing promotional and marketing materials for businesses dealing in different industries.

15. Precision Printing

Precision Printing has been in business for more than 35 years. It is based in Conroe, TX, and offers digital printing, tradeshow, and sign printing in Houston. The company works with a team of experts who work together with businesses that seek their help. 

They help them design logos and branding messages to develop stunning printed materials that arrest customers’ attention.

16. Star Copier

Star Copier is a printing shop in downtown Houston, TX, offering printing services within the area, including its neighborhood, for over 20 years. They offer black and white and color copying and printing. The shop also prints business cards, brochures, flyers, postcards, real estate signs, different banners, and yard signs.

Star Copier sells and offers maintenance for their copiers and printers for customers who prefer in-house printing services.

17. Texas Litho

Texas Litho is a family-owned commercial printing company in Houston, TX. The firm employs a combination of the latest commercial and digital printing technology to ensure customer satisfaction.

For more than 20 years, the company has offered digital and large-format printing services and six-color offset printing. The printing shop Texas Litho handles finishing, bindery, fulfillment, and distribution of products to their destinations.

18. The UPS Store

The UPS Store offers a variety of products and services to its local community in Houston, TX. This business is a local franchise; hence most of its services strive to promote local business in its locality.

The company prints various banners and posters, brochures, business cards, bookmarks, catalogs, cards, and flyers.

19. Sel-Fast Printing

Sel-Fast Printing shop serves Houston, TX residents. The company offers a wide range of printing services, including; business cards, full-color postcards, color envelopes, wedding invitations, and bindery. 

The firm offers various other services like a black and white copy, digital color printing, vinyl banners, signs, and lamination and mounting. Sel-Fast printing uses design templates by Microsoft. So, you have quite a variety of models to consider for your work.

20. Copydotcom

Copy.com is a full-service printing shop in Montrose, Houston, that caters to all your needs. Apart from printing services, the company has designers who can help you create flyers, business cards, and pamphlets, among other requirements you might have. 

The company also rents out Mac and PC workstations to clients. It also offers a self-serve option for printing and copiers so that you can handle personal projects with ease.

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21. Alphagrahics

Alphagraphics is a comprehensive printing provider with many locations in Houston and the US. They are dedicated to meeting every one of your printing needs. In addition to a wide range of printing services, Alphagraphics boasts a team of skilled designers ready to assist in creating impactful flyers, business cards, pamphlets, and more, tailored to your specifications.

Questions People Ask

Where Can I Print Something in Houston?

Houston has many print shops for you to choose from. Depending on what you would like to print, you can check out any of the shops numbered above. Or you can ask google to identify one for you. Simply type the words, “Printing services near me.” You’ll be surprised at the number of shops in your area.

What Places Allow You to Print?

You can print in the following places;

• Office supply stores
• Shipping providers
• Print and copy shops
• Universities and Public Libraries
• Hotels

Can I Print Documents at Walgreens?

Yes, you can print documents at Walgreens. However, you will have to pay for the service. This list shows you the cost of printing at Walgreens.

What Is the Cheapest Way to Print Documents?

Whether you are printing documents at home or in a print shop, print your documents cheaply by;

1. Put the printer in draft mode. Standard printers have different modes which offer different print speeds and quality. Because of that, the amount of ink used for every method varies. You do not need a premium resolution when printing overall documents. Using draft mode ensures speedy printing, plus you use very little ink.
2. Print on both sides of the paper. Duplex printing enables you to cut the number of pages by half. Now that’s a great way to save your money. You can do it manually, one heck of a job, or your printer can automatically do it.
3. Cut on document size. There’s a lot of dead space in printed documents. Now to avoid that, you have to; When using Word docs, Use smaller line spacing and margins. That ensures you don’t have extra spaces on your document. You also have reduced pages. This is an effective way if you are printing reading material. On PDF documents, change the print settings to two pages side by side on both pages. The result is four pages on a sheet of paper. The fonts are smaller than usual, but you are still able to read.
4. Check your preview page for non-essentials. If you are printing an article from a website, leave out the comment section and ads too. Focus only on the content you need. That way, you will save some cash. Some web pages offer you the “read-only” feature, which gives you a great reading experience. You can print that.
5. Proofread your final drafts. Remember to go through the document just before you print it. It is pretty common to re-print your text after realizing some grammatical mistakes in the initial form. Now that’s a waste of money, time, and paper. But if you have to, re-print the page you need.
6. Reuse your papers. Do not throw away your papers because there’s something published on them. Use the pages you previously left blank. That’s a great way to record your notes.
7. Check font choices. While using specific fonts makes documents look great, it is also advisable to rethink font choices. That’s because the thicker or bolder your fonts are, the more they are likely to cost you. Using the right fonts saves on ink and money in the long run.

If you are using your printer;

1. Unplug your printer when it’s not in use. If you leave your printer plugged into the wall plugs, it will attract passive power. That results in high electricity bills amounting to hundreds of thousands annually.
2. Use congenial cartridges. Buying a printer is not the end of your woes most of the time. That’s because you have to buy genuine cartridges. But you can purchase cheaper cartridges from trusted manufacturers.

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Commercial printing essentially refers to a printing method used by companies to produce a large range of printing services including; postcards, flyers, door hangers, leaflets and brochures to name a few. However, there is more than one type and each of them is used for a different purpose. Here are some of the various types of commercial printing

Offset Lithography

Digital

Large Format 

LED UV

Offset Lithography

Offset lithography printing is a method that uses an image transfer process. This printing technique has been used for an extensive range of products, including books, newspapers, posters and stationery. It’s also widely used by businesses all over the world. One of the best things about offset lithography is that it can be used to print on almost any surface! The only exception is plastic. Plus, since the image holds its own ink, less ink is wasted on unnecessary parts of the design.

Offset lithography printing is done using paper rolls which come in different sizes depending on your needs. It’s a great option for businesses who need to produce large quantities of printed materials quickly and efficiently.

Digital

When it comes to printing, there are a few different methods that you can choose from. The most popular option is digital printing, which is cost-effective and allows you to print in small quantities. You can also personalize your prints, making them perfect for special occasions or unique gifts. However, it’s important to plan your print runs carefully so that you don’t end up spending more on postage than necessary.

If you’re looking for a good printer that can handle smaller jobs, I’d recommend checking out a mono or full color press. They’re great for short runs and offer high quality prints at an affordable price. Just be sure to keep in mind the size of the job when planning your budget!

Digital printing is becoming increasingly popular due to its affordability and customization. It’s great for small jobs, but doesn’t have the same quality as litho printing when it comes to larger quantities. Still, it’s a great option for businesses and individuals who want something unique and stylish.

Large Format

When it comes to making a big impression, nothing does the job quite like large format printing. Whether you need to create signage, banners, or other wall-hanging items, this type of printing is perfect for businesses that need to get their message out quickly and effectively.

What’s more, large format prints are extremely versatile. They can be used for a variety of purposes, from advertising and marketing materials to trade show displays and event signage. In short, if you’re looking for an eye-catching way to promote your business, large format is the way to go!

LED UV

LED UV printing is a technology which prints on special white paper with an LED light. This curing method takes 3 minutes to cure a fluorescent material, and it is very quick at drying and curing materials while maintaining quality control.

Businesses who use this technology have been able to benefit from shorter turnaround times and better quality control with less time, effort, or money spent on their projects. In addition, LED UV reduces power consumption, which is good for the environment. It prints on anything because it uses light instead of heat to dry the printed image- making it perfect for luxury businesses who have bespoke products to sell to a niche market.

Offset vs. Digital Printing – The Main Differences

Offset Printing

Offset printing is a more expensive, time-consuming technique than digital. However, it does have some clear advantages: Offset printing utilizes wet ink and plates, allowing for greater control of the color of the prints. This plating process includes burning an image on metal plates that are dampened by ink and water. There is a blanket roller which rubs the rubber blanket in order to transfer the image onto paper.

The process’s name comes from this process, as the image is indirectly transferred or offset to another surface. All offset printing requires a practice run on scrap paper before it begins – ensuring that everything goes smoothly when you start producing your print run.

The fact that offset printing can be done on multiple materials gives it an advantage over digital/laser printing, which is restricted to certain materials like paper and fabric. Wide range of colors can be used with an offset printing press – something which isn’t possible with digital presses. Sheet-fed offset presses can produce a variety of different pages sizes – giving you more flexibility when planning your project layout.

Digital Printing

Digital printing is a process that allows for short runs of printed material. It has many benefits over traditional offset printing, such as:

1) It can be completed quickly, often in less than 24 hours.

2) The quality is comparable to offset printing, but the speed of operation is much faster.

3) This printing method also uses less ink and results in less waste.

Digital printers are capable of completing orders rapidly in order to prevent back orders. In addition, they offer custom printing services for marketing needs. Some print services include digital and offset printing. Digital printing is more affordable and produces a higher quality end product than offset printing does. For these reasons, it is becoming increasingly popular among businesses and consumers alike

Commercial Printing Process Stages

Prepress

Prepress is the first step in the printing process. It involves creating a carrier from the design, such as a plate or cylinder. Its at this stage that we review the file to make sure they are sized correctly. We also check to make sure the resolution is at the necessary DPI. If a file is low res. it doesn’t matter which process we use or what else we do but if the file is low resolution it will not come out as expected. Lastly if they requires bindery like folding we make sure that everything is lined up. The image on this carrier will be used to print the final product.

The chemicals used in this step should be handled carefully, as some are potentially harmful to both the environment and human health . Careless use of these chemicals can cause serious damage.

Presses We Use

The Catdi Printing has invested in an inkjet press to improve its customer service. The ProStream 1800 is a quantum leap forward for Canon’s technology, offering printing at multiple speeds and higher quality. Komori’s second press was chosen for its automation, which makes it easier to run faster – an important consideration given today’s shorter print runs. To be a successful commercial printer, you need an office that offers mailing and design services in addition to traditional printing capabilities.

Post-Press

Commercial printers use post-press and finishing technologies, including offset and digital. The materials are assembled by the final stage of printing at a commercial printer. In this stage, the printed material is cut to size, trimmed to shape, folded, glued and sometimes die cut.

What to look for in a good commercial printing company:

When looking options and differences in commercial printing options, it is important to keep in mind that not all companies are created equal. Some companies offer all services in-house, while others may outsource certain aspects of the job. It is important to find a company that can provide references and case studies so you can get an idea of the quality of their work.

A reputable and skilled commercial printing company will offer a variety of services, so they are able to meet your needs as they grow with your business too. Capabilities are essential–a good indicator of future performance–and it is important to investigate whether companies offer unique services, like embossing and foil die cuts, which could be used in emergencies.

Catdi Printing has been the preferred choice for high-end printing for over 20 years and specializes in selling commercial printing services to gaming and hospitality and advertising industries. Catdi can handle large volume, small print runs, which is an important factor of their overall business model. We invest the latest technologies and printing equipment to ensure a high quality product.Printing is a service, not just a product. Look for companies that offer more than one type of printing skill set (printing services).

As the region’s most experienced commercial printer based out of Houston, Texas. Our printing services include business cards, door hangers,  pocket folders, forms, letterhead, rackcards and envelopes. We’re one of the South’s leading EDDM and direct mail providers.

B2B Houston’s Best Printer

At Catdi Printing, we think in ink. We’re a full-service commercial printer that’s been serving the Houston area for over 20 years. That means we understand the complex customer dynamics that can make it difficult to maintain a relationship when it isn’t in the best interest of both parties. But sometimes staying on good terms means letting go – even if it’s hard. We’re proud to have earned the trust and respect of our clients, and we’ll always put their success first. If you are looking for marketing partner not just a printer give us a call today at 713 882 4629.

The post Everything You Need to Know About Commercial Printing appeared first on Catdi Printing.

Whether its brochures, business cards or leaflets, a commercial printing company will do the heavy lifting to produce high-quality work for your company.

Remember, your business has seven seconds to make a great first impression so you must make this count.

Excited about hiring a commercial printing company, but not sure how to find the best one? If so, you’ve come to the right place. Here’s everything you need to know.

Benefits of Hiring a Commercial Printer

Before you Google “offset printers near me” or “printer companies near me”, consider the benefits of using a commercial printing service.

Quality Focused

Reputable printing companies put quality as their highest priority. Functional and durable printing is important but you want to prove that your business is the real deal.

The only way to attract customers is to work with a printing company to produce high-quality marketing materials. If not, you’re left with inferior printing which looks unprofessional and shows an obvious lack of care. Not the best first impression!

Saves Time

As every business owner knows, time is money and local printing companies can help you with this. You won’t have to worry about learning about printing, organizing, and binding processes. As a result, this gives you the freedom to focus on the more important aspects of your business instead.

Can Send Out Your Materials

Many commercial printing companies also deliver your business projects or marketing materials directly to clients, business partners, or your company office. This streamlines the process, again giving you back valuable time to work on other aspects of your business.

7 Tips to Finding a Great Commercial Printing Company

The best way to find fantastic printing companies nearby is by being prepared. Here are some tips:

1. Ask For References

An established printing company keeps customers happy with high-quality printing. It’s crucial that the company has an excellent track record of giving clients what they want and this should be reflected in their references. While reviews are not the end all be all they do provide some insight into how a company’s been handling  complaints. People usually leave negative reviews when they feel their concerns have not been met.

To glean how effective the company is, ask their customers specific questions. For example, how well the company communicates, resolves problems, and if they recommend the service. Try to speak with clients who have a similar project so you can see whether the company has the right technology and expertise for the job.

2. Check Out Samples

Printing companies may have the latest technology but that doesn’t mean they use it effectively. Before sealing the deal, look at printed samples because a digital portfolio isn’t as reliable.

Your industry may have specific layout requirements so find examples that align with your needs. Focus on finer details like image quality, unaligned text, and if there’s any ink smudging. Because the quality of the final print significantly impacts your brand, choose the company with the finest finish.

3. Excellent Reviews

A brilliant way to gauge a company’s expertise and reputation is checking out their online reviews. Not only does this prove their credibility and trustworthiness but also if they have the right experience for your project.

Check out their Facebook or Google so you can see what customers are saying. If a company only has bad reviews, that’s a red flag. It often means the company doesn’t have enough experience to deliver great work.

4. Offers a Wide Range of Printing Services

Work with a printing company that provides a variety of services. For instance, we offer offset and digital printing depending on your project.

Offset printing is terrific for accurate color reproduction and printing for large quantities. Digital printing, however, is best for printing a lower amount like 100 flyers or business cards. It’s also useful if your printing materials need a unique code, name or address.

Let us know more about your project and we’ll find the best solution for you. We also offer Large Format Printing which is fantastic if you need large graphics for advertising, branding, and marketing purposes.

5. Quick Turnaround Time

Every business has commitments so it‘s crucial you find a printing company that works to your deadlines. When establishing a plan, let the company know about any strict deadlines beforehand so they have plenty of time to meet your demands.

6. Great Customer Service

Exceptional customer service is crucial in the printing business and Catdi knows this. We are with you from start to finish and ensure there are no hiccups along the way. If you have any issues, we are at the end of the phone, ready to help.

7. Established

To avoid any problems, choose a printing company that’s established. Catdi has been in business since 2005 which means we understand the industry and have the right expertise. We have a keen attention to detail, know how to maximize your design, and thoroughly double-check everything to deliver the best results.

That’s How You Find a Commercial Printing Company

Before choosing a commercial printing company, do your homework. Don’t only check their website, but consider references, reviews, hard-copy samples, and call them to discuss your project.

At Catdi Printing, we have the right experience and expertise to produce the best quality work for your business. We offer a range of services from offset to digital printing and can produce Large Format Printing if needed.

If you’re seeking a commercial printing company to help your business, we’d love to chat. Contact us here for further details.

The post 7 Tips for Finding a Good Commercial Printing Company appeared first on Catdi Printing.

Why Real Estate Direct Mail Works

Direct mail primarily targets specific geographical areas and demographic groups. So all you need to do is define your audience and destination points for your mail delivery. Real estate direct mail is super specific, enabling you to market only to the right buyer persona. In this case, you can also tailor your message to these people for maximum conversion effect.

Meanwhile, it is also easy to track your direct mail campaign and see how effective it is. In addition, tracking enables you to work with client feedback. For example, are they happy with the product? If not, what improvement can you factor in to attract and even expand your client base?

A trackable marketing tool as direct mail permits you to know the exact product that got higher listings. It also provides info with which you can bait in as many buyers as you can.

But how do you track in the first place? There are various ways. For example, do you send reply cards or provide coupons? You can know from the responses if you are making headway. Highly functional landing pages can also give you a quick glimpse of how you are doing with your direct mail campaign efforts.

Real Estate Direct Mail Tips

Real estate is one of the most crowded marketplaces I have ever seen.  The only way you can make it with direct mail campaign effort is to stand out by making things classier.  You might also have to engage more appealing strategies and tactics in the direct mail to get proper responses. Here are some real estate direct mail tips to help propel your business to even higher echelons.

1. Find the Right Audience for Your Message

Do you know, if you do not have a target audience, then your direct mail efforts could be in vain? This advert tool works best with messages that target only people who can convert. And so, the first thing would be to find who your real estate direct mail recipients are. If  I  were you, I  would start with any available house sellers/ buyers in a specific geographical area.

You can also decide to go by economic status, say, high or low-income housing, determining the exact problem you want to solve. It could be vacant housing,  and hence, your message should state so. Tax default and pre-foreclosure issues should also have their proper messages.

2. Create a Mail Inventory Highlighting Target Properties

A mail inventory is a written mailing list that has prospective buyers/sellers’ contacts. This method helps you to create a zip code inventory, too. You can also know the exact neighborhoods your mail adverts are headed.

A mail list also helps gather additional info concerning any of the properties on which you have your sights. For example, you can get details on foreclosure or high equity status. If there are any deceased property owners, you can also use this info to customize any of the messages in your direct mail. 

3. Get Hold of the Correct Addresses

I often insist your real estate direct mail list has to have only people who are likely to convert, not just anyone out there. Once you target the right people, you can expect rapid responses within the shortest time possible, which is good for your ROI.

But where can you get these addresses, especially if you are new in the business? Some of the places you can peruse are public records. You can also search from the list of brokers and other available resources both in/offline.

4. Time Your Message for Effectiveness

Like most businesses, real estate also has its high and low seasons. If you have been in business for a while, you already know how predictable the seasons are. For example, records of annual housing sales show November through January of every year to be slow. But starting March onwards, sales soar, reaching their peak around June. I would urge you to use this particular curve to your most significant advantage by using lots of real estate direct mail to reach your target audience. 

5. Adapt the Right Frequency

Only the right frequency of sending your real estate direct mail can draw the proper response. Remember, too many messages can be both distracting and annoying. People might think you are bugging them too much. On the other hand, too little direct mail might not produce the desired impact.

So how can you skillfully navigate this course? I suggest you send it monthly during the inactive seasons. On the other hand, the high season can also be your game-changer, and it would be wise to enhance the mail sending frequency. A weekly to bi-weekly mail can suffice. As you move onto the winter months’ low selling season, you can tactfully make your messages scarcer.

6. Compose Unique and Eye-Catching Messages

More than any other marketplace, real estate is busy and flooded. Your voice can quickly get muffled if you use that standard, boring and predictable messages. You now have to stand out by how you design your postcard, flyer, or brochure.

Let the message be memorable, making people glance at your advert a second and even a third time. But standing out should not stop here. If you are erecting a poster, do so strategically for your clients to immediately see. Generally, the geographical area you target should also be a high-traffic area for this particular purpose.

7. Provide Custom Solutions for Your Clients

Each homeowner disposing of their property often has a unique need, separate from the next property owner. Their problems are different, and so should be the solutions. Hence, your real estate direct mail should reflect this, such that a brochure or postcard explicitly addresses your client’s needs. A customized mail piece coupled with a compelling CTA (Call-to-Action) can instantly prompt your prospective buyer into making a decision.

8. Do a Trial Run for Your Direct Mail Campaign

Never assume that your advert can suddenly attract the attention it needs. So, the first thing after that printout is to test the waters to see if it works. In this case, you can start with priority mail. I suggest you only proceed with the entire campaign once you get, say, a 5 % response. Anything below this figure should take you back to the drawing board for a few consultations and improvements.

9. Do Not Wait to Kickstart a Full Real Estate Direct Mail Campaign

Running the whole campaign immediately after a test campaign would be the way to go. At this point, you would have gained the confidence and reassurance that people are positively receptive to the advert. At the same time, you now have a clue about the number of emails you can send each week or month.

The info you keep gathering also helps in both the financial and logistics planning of your campaign. Any volume you keep from now onwards corresponds with the correct numbers of your prospects such that you are neither under/overwhelmed at any given time.

10. Evaluate All Campaign Outcomes

The only way you can know is if your real estate direct mail campaign successfully analyzes the results. Questions include if the results have met your initial expectations. You should also find out which demographic group or geographical area gave the best response and which segment did badly.

Again, see if your campaign has led to any sales or any positive trends towards sales. See if you also got more lead generation due to the postcard campaigns. These are just a few critical examinations, yet it is indicative about how effective the advert was. With the same analysis, you can decide on what improvement you can factor in the next design.

11. Promptly Respond to Customer Queries

An effective real estate direct mail will often have customers knocking and making inquiries. It is also something you have worked tirelessly for,  and so you can never take chances with customer responses and questions. Yet again, your credibility is highly dependent on how fast you respond to all inquiries.

It is why you have to be on standby to provide valuable feedback to your prospective clients. While a standard CTA will often have complete contacts, you might still have to create a customer support system to receive and keep track of all incoming calls. Also, establish lead follow-up mechanisms to keep each potential client in the loop and close ready deals.

12. Pay Close Attention to Your Budget

As much as real estate direct mail ranks among the most affordable ways to advertise, you should still track your budget. For example, how much money can you spend before you find a client to close a deal?  Also, determine the number of leads you need to have before the ultimate sale. Once you have facts and figures, you can know the approximate amounts to shelve for this type of marketing, and if it all, it is suitable for ROI.

13. Utilize Correct Spacing Techniques

Have you ever seen those postcards that seem overcrowded with messages, with no breathing space? Your real estate direct mail can be overwhelming to the reader. Of course, a typical postcard has limited space, and so the best thing would be to focus only on essential details. I suggest sticking to who you are, what you do and the CTA, or what the client can do about the message.

14. Provide Incentives to Your Clients

Even when times are tough, and all you could be hoping for is to close that single deal, a few enticements could draw the attention you need. Hence, don’t hold onto those coupons and discounts. Instead, dish them out. As for those postcards, design them to comprise freebies, and soon you could find that elusive client.

15. Remain Honest and Consistent at All Times

Most people are hesitant at the mention of real estate. Maybe they got scammed. Perhaps they got a raw deal or didn’t get the best customer support.  But you can do things differently. It all starts by setting high standards and a good reputation for your brand by being reliable and honest. It would be best if you also were consistent in dealing with both existing and potential clients. By keeping your word and the lines of communication open, you become valuable.

Who Are the Perfect Candidates for Real Estate Direct Mail?

Real estate direct mail targets specific demographic groups who can boost your efforts via their responses and conversion. I would recommend you send your mail to the following recipients:

Landlords and investors 

Most landlords are also absentee homeowners, ready to sell off their property. Assuming this land is an inheritance, maintaining the same can be challenging, so that the owner might want to sell it off.

Property under foreclosure

Foreclosure remains one of the most lucrative aspects of real estate.  It is also easy to get info about any homes facing foreclosure. Most homeowners affected by foreclosure would do anything, including selling to avoid poor credit.

Empty rental properties

One of the reasons a rental property remains empty is because of evictions. The more they are unoccupied, the more maintenance becomes an issue, and it is why owners might want to sell.

Properties under probate

Real estate direct mail could also identify probate leads in a situation where a property owner has since died. Perhaps the family is motivated to sell it off fast to avoid repair and general maintenance issues.

Homeowners with tax issues

Local governments have been known to place a lien on properties due to nonpayment of taxes. It is why we have plenty of tax sales to settle all government back taxes. But often, a more brilliant property owner would want to sell even before a tax sale. Direct mail can be the push they need to sell. It is also easy to get hold of addresses for such properties, including a circulation newspaper or local publications.

Listings that have expired

Sometimes, properties on the market do not sell as fast, and the listing expires. You can use direct mail to relist the same property.

Final Remarks

Real estate direct mail campaigns play a huge role in lead generation and conversions. You can also use direct mail to track results and make the necessary improvements. As one of the most affordable marketing tools, you can also save significant amounts of money and keep boosting other business areas.

However, real estate is one of those congested markets. And so, whichever marketing strategy you use, you must be innovative and miles ahead of your competitors. A great tip I often use is the lead-generating companies. They can track public records and give me the full details I need for direct mail. They will scour and provide info on probate and divorce court filings, foreclosure, and even tax delinquency for me to have the report.

The post The Best 15 Real Estate Direct Mail Tips from Experts appeared first on Catdi Printing.

In a digital-heavy marketing world, direct mail remains a uniquely effective strategy for businesses looking to make a meaningful impact. Despite the rise of digital ads, email marketing, and social media, direct mail holds a distinct advantage: it’s tangible, personalized, and memorable. At Catdi Printing, we recognize the lasting impact that direct mail can have when executed strategically. By reaching customers directly, often in a way that feels more personal than digital, direct mail creates unique opportunities for brands to stand out. Here’s a closer look at why direct mail marketing continues to deliver solid results and how it can elevate your business’s marketing efforts.

1. High Engagement Rates

Unlike digital ads that can be scrolled past or blocked, direct mail provides a tangible experience that naturally encourages interaction.

• Weekly Interaction: 69% of consumers interact with direct mail at least once a week.
• Daily Interaction: One-third of consumers engage with direct mail daily, creating regular touchpoints for your brand, underlining the benefits of direct mail.
• Attention-grabbing: Compared to digital media, direct mail has fewer distractions, making it more likely to capture and retain attention, increasing the chances of recipients engaging with your message.

By choosing direct mail, you’re opting for a medium that connects with audiences in a way that digital often can’t replicate.

2. Effectiveness Across Generations

There’s a myth that direct mail only appeals to older audiences, but recent data shows that it can engage a diverse target audience effectively. Younger generations are, in fact, highly receptive to direct mail.

• Direct mail’s youth appeal is growing as younger demographics increasingly respond to creative mailers. 57% of 18——to 34-year-olds consider direct mail very useful, more than any other age group, demonstrating the reasons why direct mail resonates with younger consumers.
• Excitement Among Gen Z: A surprising 63% of Gen Z respondents reported being more excited about receiving mail today than a year ago.
• Digital Fatigue Solution: As younger consumers experience digital fatigue, direct mail’s tangible, physical aspect stands out and feels refreshing.

Direct mail’s cross-generational appeal makes it a versatile tool for reaching diverse demographics, from Baby Boomers to Gen Z.

3. Impressive Response Rates

Response rates are critical to any marketing channel’s effectiveness, and direct mail consistently outperforms digital methods, especially with programs like Every Door Direct Mail (EDDM) designed to increase reach in local areas.

• High Response Rates: Direct mail boasts response rates between 5% and 9%, significantly higher than the 1% response rate typical of digital channels like email, social media, and paid search. This high engagement showcases why direct mail is an effective choice, particularly for local businesses looking to connect with nearby customers.
• Greater Read-throughs: People are less likely to ignore physical mail, which often results in higher read-through rates than digital ads or emails. For local businesses, EDDM ensures that marketing materials reach every household in a targeted area, maximizing the chances that recipients will engage with your message.
• Lasting Retention: Physical mail has a lasting presence, meaning recipients are more likely to remember your brand long after the initial interaction. Personalized direct mail through EDDM resonates with local audiences, fostering a stronger connection with customers who are more likely to remember and choose a nearby business when the need arises.

For businesses aiming to drive action, a direct mail campaign, especially one utilizing EDDM, is invaluable for boosting response rates and creating memorable brand impressions in the local community.

4. Trustworthiness and Credibility

In an age of ad-blockers and online scams, consumers appreciate direct mail’s authenticity and credibility, which are key benefits of direct mail marketing.

• Trust Factor: 76% of consumers report that they trust direct mail more than digital channels when making purchasing decisions.
• The perception of quality in a direct mail piece can significantly enhance the marketing message delivered to potential customers.: Physical mail gives an impression of quality and effort, which often translates into a perception of higher value for your brand.
• Less intrusive than many digital ads, direct mail campaigns can effectively reach the target audience, showcasing the benefits of direct mail.: Unlike pop-up ads or spammy emails, direct mail feels less intrusive, leading to a more positive experience with your brand, reinforcing the reasons why direct mail is valuable.

This level of trust can be invaluable for businesses looking to foster long-lasting relationships with their customers.

5. Integration with Digital Marketing

Direct mail doesn’t have to stand alone; it integrates seamlessly with digital marketing to create a cohesive, multi-channel experience.

• Omnichannel Strategy: Utilizing direct mail as a key component enhances the overall marketing method. 91% of marketers found that incorporating direct mail into their omnichannel strategy boosted campaign performance.
• Reinforces Digital Campaigns By linking direct mail to digital efforts (like QR codes or PURLs), you create multiple touchpoints in your marketing campaign, reinforcing your message.
• Enhanced Customer Journey: A unified approach across digital and physical channels allows customers to engage with your brand on their terms, boosting engagement and brand recall through the benefits of direct mail.

When combined with digital, direct mail becomes a powerful component in an omnichannel strategy that enhances brand consistency and impact.

6. Measurable ROI

Direct mail provides a clear, measurable return on investment, making it easy to track the effectiveness of your marketing campaign and adjust as needed.

• High ROI is a key reason why marketers often favor direct mail campaigns. Direct mail’s ROI is among the highest in the U.S., at 112%, surpassing many digital channels, making it one of the top reasons why direct mail is a preferred marketing method.
• Clear Conversion Tracking: Direct mail results can be accurately measured with trackable elements like unique URLs, coupon codes, and QR codes, enhancing the effectiveness of this marketing method. Understanding EDDM vs. Direct Mail Saturation Rates can help you choose the right approach for your campaign, depending on your target audience and marketing goals.
• Cost-Effective for Targeted Campaigns: Direct mail is a cost-effective form of marketing that delivers results for targeted campaigns.Direct mail is particularly cost-effective when used in targeted marketing campaigns, where audience segmentation can maximize your marketing dollars.

Direct mail provides a strong, measurable impact, empowering businesses to make data-driven decisions and optimize their marketing spend.

7. Personalization and Targeting Capabilities

Today’s direct mail is highly customizable, allowing businesses to tailor messages for specific audiences precisely.

• Personalized Messaging80% of businesses report using some form of personalization in their direct mail campaigns, which has been shown to increase response rates, highlighting the benefits of direct mail marketing.
• Advanced targeting techniques in a direct mail campaign can lead to higher engagement rates.: Direct mail lists can be segmented by demographics, purchasing behavior, and more, allowing for highly targeted campaigns.
• Emotional ImpactPersonalized, targeted mailers feel more meaningful, helping brands create deeper connections with their audience through direct mail campaigns, highlighting the benefits of direct mail.

With the ability to deliver personalized, relevant content directly to the hands of potential customers, direct mail is an effective way to enhance engagement and build customer loyalty.

Harness the Power of Direct Mail with Catdi Printing

Direct mail remains a standout marketing choice for businesses looking to connect with their audience in a tangible, trusted, and impactful way. Whether through high engagement, reliable ROI, or the potential for seamless integration with digital channels, direct mail offers unique advantages that digital methods often struggle to match. At Catdi Printing, we specialize in helping businesses unlock the full potential of direct mail, combining high-quality print solutions with marketing expertise to drive results and showcase the benefits of direct mail.

The post Why Direct Mail Marketing Still Outshines Digital for Businesses appeared first on Catdi Printing.

By advertising print services and brands, businesses target to attract and influence consumer buying habits.  More so, marketers use print media advertising to reach out to prospects, existing customers, businesses, and the general public.

What Is Print Media?

It is a written or pictorial form of mass communication. Print media is mechanically or electronically generated by impression or photocopying. Printers can produce multiple forms of communication using automated digital methods.

Print media is a kind of mass communication that creates and disseminates news and information through printed publications.

The general public is given access to this valuable information through data distribution and captivating visuals presented in the traditional format of printed materials, commonly called hard copy. This mode of communication involves the physical reproduction of texts, images, or graphics on tangible mediums, allowing individuals to perceive and engage with the content through the sense of touch.

These printed materials, carefully curated to effectively convey information, come in various forms such as newspapers, magazines, brochures, pamphlets, posters, or books. They serve as a reliable and tangible source of knowledge, enabling people to conveniently peruse through the content at their own pace and leisure.

One of the distinguishing features of this printed means of communication is the ability to capture and reproduce visuals with striking precision and clarity. Whether it be vibrant colors or the timeless elegance of black and white, the printed medium can faithfully replicate images or graphics, enhancing the communicated information’s overall impact and visual appeal.

Furthermore, the tangible nature of these hard copies grants individuals the freedom to interact with the materials physically. This tactile experience allows for a deeper connection and comprehension of the content, as readers can feel the texture of the paper, flip through pages, or even make annotations and notes. Such physical engagement contributes to a more immersive and memorable information consumption process.

In a world where digital media dominates, the availability of data and visuals in printed form continues to hold significant value. The dissemination of information through hard copies caters to a diverse range of readers, ensuring that those who prefer or require physical materials can access and benefit from the shared knowledge. This enduring method of communication serves as a testament to the enduring power of print, as it continues to inform, educate, and captivate the general public through its tangible and visually appealing existence.

Examples of Print Media

It is typical for printers to display print media on paper. However, printing firms may also use various substrates such as canvas, fabric, vinyl, and more. The majority of readers, advertisers, and other media users are familiar with the following examples of print media.

Newspapers and Weeklies

Newspapers are good examples of print media where advertisers have a wide variety of options available. The various types of newspapers include weekly, local, regional, evening, or Sunday editions.

Who are the top consumers of newspapers? This print media attracts a wide range of readers. They include individuals with different interests such as sports, business, entertainment, fashion, politics, local and international news.

Furthermore, newspapers sell space to advertisers who need help displaying ads in text, graphics, photographs, and other illustrations. Some advertising agencies spend a fortune to buy double-page spreads, while others pay smaller amounts for classified ads that contain text only.

Magazines

There are various types of magazines advertisers can use for publicizing services and brands. Trade magazines promote specific industries such as electronics, manufacturing finance, and more. Consumer magazines publicize numerous interests, including fashion, health, sport, hobbies, and current affairs.

Other magazines focus on publications for managers and careers such as marketing professionals, engineers, human resource executives, and more.

A majority of magazines are published weekly, monthly or quarterly. Even so, advertisers can still buy space to place adverts either in black and white or color.

Billboards

Billboards and posters are types of print media that allow promoters to reach consumers on the go. They are are typically large prints and graphics and are placed on the outdoors. Placing these banners in strategic positions such as near malls helps advertisers influence consumers close to the selling counters.

Advertising agents place billboards in public places such as airports and train stations to reach larger groups of patrons. The size of these gigantic boards makes it almost impossible for anyone to miss the advert.

Furthermore, promoters can combine digital and print to alter messages, slogans, or pictures on billboards at their set times.

Is Print Media Still Effective?

News, fashion, manufacturing, and other industries still use traditional print media despite the rise of electronic media usage in the advertising industry.  However, there is a slight reduction in advertising expenditure, but print media isn’t dead.

Promoters still use print media to influence consumer habits on selected brands and services because it offers longevity. Consumers will likely read a good brochure more than once, but readers of electronic media discard or reject ads quickly once read.

More so, print media largely contributes to shopper commitment. A majority of consumers still use this medium to search for product sales. According to NielsenIQ, almost 68% of retail stores admit that print media is their ideal strategy for advertising.

Print Versus Electronic Media – 7 Differences

1. Print media is the older channel of mass communication as compared to the electronic version, which is current and more advanced.
2. It results through publications, while electronic media produces via a computerized medium.
3. The traditional media requires the reader to be literate to read the information. However, literacy is not a priority to go through electronic media because consumers can watch the video or listen to the audio version.
4. Readers pay more for print media than for electronic media subscriptions.  With print media, you only buy what you need when you need it.  You can also refer to your print at a later time. Electronic subscriptions expire after a specific duration, and you need to renew even when you may only read it once.
5. It is easy to fully pay more attention to a print article than to an electronic medium.  Reading an online publication can be distracted by live chat pop-ups, social account messages, or even power outages.
6. Print media is not instant or available 24/7. For example, printers produce newspapers daily, weekly, or monthly. However, electronic media is readily available “live.” You can receive news or commercial updates as they happen through your smartphone, television, or news channel.
7. Unlike electronic media that offer large to limitless space, newspapers, magazines, billboards, and other print mediums have a limited area of coverage. 

What Is an Advertisement in Print Media?

It is an announcement, notice, or form of communication printed in a newspaper, magazine, billboard, flyer, or any other type of print media. Advertisements contain four elements which include headline, copy, illustrations, and signature.

Headline

A good headline draws the readers to a service or brand. It should attract readers to view the advert’s illustration and prompt them to read the copy. Effective headlines must promote a product and also remain brief.

Copy

Copy is the selling communication of a printed/written advertisement that shows how the service meets the user’s needs. The copy message must appeal to the senses, be simple, direct, friendly, and personal. A copy addresses questions about the service and calls the prospect to action, nor or soon.

Illustrations

These are photographs, drawings, or graphic designs used in an advertisement. A good illustration must be captivating, irresistible, and promote action. 

It must entice the reader to pay closer attention. This section can include clip art, photographs, images, and stock drawing.

Signature

A signature is a unique identification symbol or logo for a business. Promoters know that a perfect logo gives your business instant recognition. An effective signature uses rhyming words with more than one meaning.

Which Print Media Is Best for Advertising? 

You can decide which print media is best for promoting your brand depending on your target audience and your advertising budget. Even so, newspapers and brochures are the most preferred channels of print media. More so, these print mediums have a high rate of consumer confidence.

Newspaper

This print media is considered one of the best mediums of print advertising. Furthermore, newspaper ads are the oldest campaign tools recorded in the history of the industry. In 1704, Boston News-Letter published a newspaper advertisement selling real estate on Oyster Bay Long Island. 

Since then, advertisers have continued to use print media to promote brands and services globally. More so, print is favored across all generations by the seniors and millennials.

For example, a report by NielsenIQ shows that in the U.S, 71% of those aged 18-24 have subscribed to electronic newspaper content. However, 65% of those aged 35 and above in the same demographic read print newspapers from Sunday to Monday.

Regardless of the statistics, this type of print media is the oldest medium for advertising. The newspapers have been a means of advertising for over a century. Businesses find daily journals less costly when compared to other alternatives like billboards, magazines, and postcards.

Brochures

Some promoters prefer to use brochures as the best print media for advertising. Besides the simplicity in design, brochures are informative and tell your customers about your brand or services.

Printing brochures is less costly than other print media like magazines. More so, they cost nothing to disseminate. This print media is the best reminder you can give to your customers after a meeting. 

Brochures continue to influence your prospects long after physical contact. Some clients find it faster to read print media than it is to visit a website. 

Direct Mail

Direct mail stands out as an effective and enduring tool within the realm of print media advertising. By allowing businesses to send physical marketing materials directly to the homes or offices of targeted individuals, direct mail offers a tangible touchpoint that digital channels cannot replicate.

This form of advertising capitalizes on the personal connection and the tactile experience of receiving and interacting with a physical item. When executed with strategic precision, direct mail can yield impressive response rates and return on investment, especially when the messaging is tailored to the interests and needs of the recipient.

Advancements in printing technologies such as digital printing and data analytics have enhanced the capability of direct mail campaigns to be both creatively captivating and highly personalized, further solidifying its place as a powerful component of any comprehensive marketing strategy.

Benefits of Print Media

Before stepping out to source for the best print media, promoters and businesses must scrutinize the advantages and disadvantages of using this medium. 

Listed below are some of the benefits to consider when deciding on this medium for your advertising campaign.

Print Ads Create Credibility and Build Trust

According to research, the older generation of the U.S population has confidence in printed ads. They consider handheld advertisements more credible than their electronic counterparts.  More so, millennials also trust print media even though they frequently interact with digital advertising.

Consumer and market research indicates that 60% of interviewed respondents showed confidence in newspapers while 58% preferred magazines. Consumers trust print media more than electronic media because the internet contains high levels of misleading information. 

The public tends to believe that print media originates from a reputable source or company. More so, effective flyer print marketing can help drive traffic to your website to create conversions and brand awareness.

Findings from Nielson IQ indicate that the top 5 most trusted mediums by the public include TV ads, newspaper ads, magazine ads, billboards, and radio ads. 

High Conversion Rates

As indicated in a report by the Chief Marketing Officer (CMO) council, about 80% of consumers respond to direct mail ads. This rate is higher than that of shoppers who react to email ads. 

The high response rate experienced in direct mail is why print marketing is more costly than digital marketing. Other print media types such as banners, newspaper ads, brochures, and business cards trigger the same consumer response as direct mail.

Print Helps You Reach Your Ideal Audience

Marketers know that placing ads in print media such as magazines, newspapers, and brochures can help reach your target market or the general public. 

Promoters take advantage of the population tally to strategically place adverts in the right place in front of the ideal audience.

Take the example of a physical fitness service provider.  A marketer will reach out to sportspeople and individuals who need to stay physically fit by placing an advert on the sports page.

Flexibility

It is the best advertising medium to use when you need to target a specific audience. Print media allows you to choose which section of magazine or newspaper your intended group is likely to read.

This channel of mass communication is not only strategic.  But have digital copies, which give marketers more opportunity to reach a wider audience.

Establishes Your Brand

You can reach your target audience by promoting your brand in print media such as magazines, publications, newspapers, and brochures. Printed substrates allow marketers to bring the aesthetic attributes of color, font, texture, and images that help form brand recognition.

Durability

Magazines, brochures, publications, and other print mediums are tangible or hard copy. These items last longer in workplaces and residences, unlike the electronic versions that readers can delete, ignore, or skip with ease.

Readers are likely to keep magazines for a long time and possibly revisit ads more than once or twice.

Substantial Attention Span

Reading from a mobile phone screen is often distracted by pop-up messages or incoming calls. However, consumers consider magazines and newspapers a better medium to read ads because one can focus without being distracted by notifications. 

Disadvantages of Print Media

Pay for your target market

High-caliber magazines have glossy covers, top-not writers, photographers, and designers. Promoters pay high charges for quality productions and professional services. Even so, you have the assurance of reaching your high-level target market.

Timing

Print advertising is slow when compared to the digital version. Promoters need to plan ahead of time and ensure that the message remains applicable for the duration it goes to print. This organizing can take weeks or even months.

Decreased Popularity

The rise of digital media has significantly shifted consumer preferences, with many opting for electronic mailing lists to receive updates and promotions. This trend is driven by the convenience and immediacy of digital communication, accessible anytime via mobile devices. As a result, businesses are adapting, investing more in digital marketing to engage a tech-savvy audience. However, physical print media still holds value for certain demographics, highlighting the need for businesses to balance traditional and digital marketing strategies effectively.

Conclusion

Print media advertising is the oldest means of marketing that businesses have used to promote their brands. Newspaper ads date back to 1708 and are still here today, but better, bolder, colorful, and on point. Today, with state-of-the-art technology, the print industry is more advanced and vibrant.

More so, printers print media ads on a variety of substrates such as photo paper, fabric, canvas, vinyl, and more. Today, advertisers display adverts on numerous mediums such as billboards, flyers, brochures, business cards, postcards, door hangers, letterheads, envelopes, wrappers, and more.

Print media influences consumer habits in more ways than compared to electronic media. Finally, print is still the best way to grow your brand awareness. And you can trust that by advertising through this industry, your brand or service can move to the next level.

The post What Is Print Media Advertising? appeared first on Catdi Printing.

One of the major highlights of a successful mailers design campaign is to be laser-focused on every little detail. All this collectively can make a huge impact on your target audience, which is not an overstatement.

To begin with, it is easy to get bogged down in the design aesthetics. However, there is more to a successful campaign than what meets the eye. Here are some of the best tips to keep in mind for a result-driven mailers design. These tips will help make a lasting impression on your target audience. Did you know that the brain takes only 13 milliseconds to process images perceived by the eye and that it takes only 50 milliseconds to form an impression about your promotional tools?

That’s right, so you really have to make sure that everything is precise and impactful in your mailers design.

So, let’s get started, shall we? 

Write a Clear and Persuasive Call-to-Action

No matter how creative and impressive your postcard, brochure, or flyer design is, it won’t contribute to your business if it doesn’t generate the response you want. Put simply; you need a persuasive and clear call to action to guide your audience towards a sale.

After explaining your business offerings and effectively putting your brand message across, it is crucial to have the perfect CTA to ensure your audience is prompted to act. So, just as vital as your direct mail campaign’s design, words, and feel, a CTA should guide your audience to take the next step. Hence, it should be simple, specific, easy to understand, and uncluttered.

• Make sure you mention it clearly so that the readers don’t struggle through the reams of the print to find out what you want them to do. Some great CTA tips include:
• Build a sense of urgency through FOMO tactics (like limited time offer, expiry date, coupons, or vouchers)
• Keep it short and simple
• Separate your CTA from the body copy so that it stands out

Double Check Contact Information

As marketers have to manage and monitor every aspect of the mailers design campaign, mistakes are inevitable. However, what a bummer will it be if you get the basic contact information wrong? Needless to say there is simply no margin for making such a mistake. But sometimes, as marketers are focused on so many other elements of a direct mail campaign, they forget to pay attention to the little details that can cost them a fortune. The last thing you want is a potential customer contacting the wrong phone number.

Therefore, it is advisable to double-check your contact information. Ensure that your email address, phone number, and postal address are correct.

Choose the Right Color Scheme

According to a research study, color increases brand recognition by nearly 80 percent. Here it is essential to understand that the psychological impact of colors is widely used in marketing which helps build your brand image and provoke specific emotions.

Therefore, choosing the right color scheme can significantly contribute to your direct mail design. So, take time to research the market to see what colors are best suited to promote your products and services.

For instance, studies also show that nearly 42 percent of people think that blue is a color associated with reliability and trust. So, keep these little details into consideration to ensure your mailers design campaign is a massive success.

Target the Right Audience and Area

Another aspect you need to focus on is establishing the correct target audience for your company so that your direct mail message can resonate with the audience. Indeed, direct mail is the core channel for bringing new lead generation to the organization. And to ensure this, you need to target the right audience and area.

Get started by establishing your buyer persona. Also, leverage data from the online channels and previous campaigns. All this will give you a clear direction for key demographics such as income, age, gender, occupation, etc. Next, segment your message by its unique characteristics.

Invest in Quality Print Marketing

Print marketing quality plays a pivotal role in the success of your promotions. No matter how strong your brand message may be, if it is not readable and the printing is low quality, your message will fail to deliver. Therefore, invest in quality printing services.

Make sure all the text on your direct marketing tools like postcards or brochures is clear and visible. Remember that the printing of your marketing material can make a big difference. Your audience is likely to read your marketing material if it is well-designed and has high-quality printing.

So, consider these tips for a high-impact and result-driven direct marketing campaign. At Catdi Printing, we specialize in custom designing, printing, and mailing marketing material. Contact us to discuss your direct mail needs, and we can provide you with quality assistance at every step of your campaign, ensuring it is a massive success.

The post Best Tips to Make Sure You Cross all the T’s and Dot all the I’s on your Mailers Design appeared first on Catdi Printing.

One of the great benefits of direct mail is its tangibility aka you can touch it. While many digital ads can easily be ignored or forgotten, well-designed direct mail can attract attention. It occupies space in the recipient’s hands and creates a physical connection with the person that could be far more memorable. That physical nature often results in higher engagement rates than with digital methods.

Reduce or eliminate wasteful media spend

Direct mail can be targeted in several ways, especially in terms of direct mail. Whether it’s a geographical campaign or a homeowner target based on demographics, real estate agents can customize either type of campaign. This way, your message reaches the right audience, maximizing the return on investment. The focus should be on targeted mailing lists, increasing the chances of reaching interested potential buyers and sellers.

Synergy with Digital Marketing Strategies

A synergy that works very well, is when direct mail combined with digital marketing. There’s nothing like a postcard that directs prospects to a great-looking website or social media page to enhance your direct marketing efforts. By using QR codes and PURLs, the offline and online channels can be blended so that the experience for potential clients will feel seamless. This integrated approach can provide not only amplification of visibility but also more touchpoints for engagement.

Making It Personal

Direct mail can breed personal affection that tends to be lacking in various digital communications, making direct mail services a valuable tool in your strategy. Handwritten notes, personalized messages, and high-quality print can make the receiver of direct mail feel valued and appreciate trust and rapport. Personalized direct mail campaigns can really leave an impression and set you apart from the rest of the pack as many businesses rely solely on digital marketing.

A Few Direct Mail Ideas for Realtors

Just Listed and Just Sold Postcards

Keep prospective buyers and sellers informed of area activity with Just Sold and Just Listed postcards, a staple in real estate mailers. Such updates may help you continue garnering interest and showing your success in the neighborhood. You can also use them to build credibility with clients based on your recent sales.

Making Investment Decisions:

Don’t forget that homeowners rely heavily on market updates, such as statistics, trends, and forecasts, to determine the condition of the current real estate market. In the know and armed with the facts, you will now be the expert adviser who can be fully trusted. Regular updates about market conditions will definitely set you ahead in the minds of prospective clients and continue to mold you as a local market expert.

Anniversary Cards for Home

Send personalized real estate mailers to your clients on the anniversary of their home purchases. This will endear your business to them and keep you fresh in their minds for future transactions, making your direct marketing efforts worthwhile. It is appreciating such a gesture that shows a client that you mind them beyond the date of sale, establishing loyalty and trust, which is invaluable in real estate investing.

Nature and Weather Explorations

Reach out to customers throughout the year cost-effectively through holiday greetings. Tips, recipes, or local event information could be included to give the greeting extra value. A seasonal greeting will be timely and a touchpoint that will re-engage and reawaken interest, an effective strategy in direct mail postcard campaigns.

Community Events

Invite your clients and prospects to community events, an open house, or informational seminars with a custom flyer. Invitations like these serve well in nurturing relationships and showing involvement in the community. Of course, you would most likely be one who has a strong commitment to the community, so hosting such events or taking part in them provides valuable face-to-face interaction, further cementing your status as a community leader.

Personal handwritten notes

A handwritten note makes all the difference, be it a thank you, a congratulatory message, or even a simple follow-up. Handwritten notes show that one cares enough to take time to connect personally, even more so than a printed mailer. These types of messages are particularly effective in building strong long-term relationships.

Real Estate Newsletters

Keep your readers engaged and informed with regular newsletters containing insights into the market, tips for homeowners, and updates on your business. Make your newsletters visually appealing and easily readable. Consistent communication through newsletters maintains your potential client’s thoughts about you and can be an integral part of a direct mail marketing campaign.

Neighborhood Spotlights

Including local neighborhoods in your mailings can set you apart as a neighborhood expert. Feature schools, parks, and restaurants throughout a local area to attract the attention of potential buyers. These neighborhood spotlights can create community and trust, enhancing your overall direct marketing.

Special Offers and Promotions

Offer unique, exclusive deals or a discount only for your subscribers. This could be:

• Lowered costs for recommending
• Home Appraisal
• Flash sales or discounts
• Invites to exclusive events can be sent out using direct mail services to ensure maximum impact, and utilizing a professional template can enhance this effect.

Special offers will stimulate potential clients to act and begin using your services.

Creating More Effective Direct Mail Campaigns

Understand and Segment Your Audience

Knowing your audience will be key to determining the campaign’s success. Segment your mailing list based on demographics, location, and buying behavior to allow the message to resonate with the receivers. The more granular your segmentation, the better your message will sound.

Here are some ways that students can deliver it:

Good visual aspects and a professional mailer layout can change the perspective toward grabbing attention, a crucial element for any direct mail postcard. Use strong graphics, clear messaging, and tight branding to make your mail stand out.

The Importance of Personalization

Personalization goes far beyond just putting the name of a recipient in an email. Use data points to personalize content to your receiver’s interests and needs, something that best real estate professionals always consider. Adding personal touches will vastly improve your engagement rates. Personalized content shows that you understand and value your audience, which is essential for a successful real estate direct mail campaign.

Making Compelling Calls to Action

Ensure all direct mailings deliver a solid and straightforward call to action, which is fundamental in a successful real estate direct mail campaign. Make it easy for the recipient to take the next step—whether visiting your website, attending an event, or contacting you. A solid call to action drives more leads and conversions.

Approaches to Monitor and Analyze Data

Tracking direct mail campaign performance, whether in small businesses or large enterprises, is also necessary, and this is where a template can come in handy. Measure response rates using unique URLs, QR codes, or tracking numbers to test and refine what works best for your direct mail marketing campaign. Analyzing results means that you need to improve and upgrade your future campaigns.

Budgeting and Cost Management

Keep your mailings budgeted well by determining cost-effective means of production and distribution. Maintain this budget not by compromising but by ensuring that quality has been balanced with costs to make it a sustainable strategy. Plan your budget carefully in a way that ensures effective and economical campaigns. Timing and Frequency of Mailings: Use the data to improve your mail campaign. Think about the best time to send mailings based on audience behavior and message type. Consider the frequency to optimize your mailings—being front-of-mind and not crossing into annoyance is a fine line. The more consistent and timely the mailings, the better the improvement in engagement and response rates.

Catdi Printing: Your Business Partner for Real Estate Direct Mail

To the average real estate professional, Catdi Printing represents a direct mail company synonymous with high-quality direct marketing campaigns. With years in the business, we know how to create innovative and effective marketing materials. Some of our services include:

Design Solutions:

Our team of top-notch designers will provide postcards, brochures, and newsletters—all custom-designed with the brand vibes you’re looking for.

Personalization Capabilities:

We offer print personalization services to ensure your direct mail stands out and hits the right notes at the receiving end.

High-quality printing:

We produce professional and attractive printed material using the very best in cutting-edge printing technology.

Targeted Mailing Services:

Whether you need assistance developing or managing mailing lists, we can furnish the correct list to deliver it to those intended through a targeted real estate direct mail campaign.

Full service:

We are here to assist you from concept to delivery, ensuring a no-worry, successful direct mail campaign. Our solid experience in developing marketing collateral for real estate has given us the how-to and skills needed to partner with you toward achieving your marketing campaign goals. We’ve worked with many real estate agents in developing direct mail strategies that work and build their brands.

Conclusion

Direct mail’s strength keeps working for real estate professionals, where the power of tangibility, pinpoint precision, and personal contact are combined. This increases your marketing efforts several times over. Use these new ideas and innovative tips to create strong direct mail campaigns that bring insults and set you far above and beyond the competition. With the expertise and support of Catdi Printing, you can take your direct mail marketing to the next level. This success will, more than anything, prove extraordinary within the real estate market.

The post Real Estate Direct Mail Strategies for Winning Listings in 2024 appeared first on Catdi Printing.

It is a real estate marketing strategy also known as direct mail marketing for real estate. The purpose of this approach is to secure immediate reactions by encouraging prospects to yield to a specific action through direct response marketing. The campaign focuses on a specified locality.  

Direct response marketing enables realtors to receive rapid feedback as a result of their advertising efforts. It is a quick way for real estate agents to monitor returns on investments. (ROI)

How Does a Direct Response Marketing Strategy Work?

This marketing tool is easy to use by any business type, whether small or big. There are four steps you can take to help you launch a successful direct response campaign. 

Step 1: 

You can create an irresistible offer that includes some of the following;

• Market Facts & Statistics – Create a brief report on your real estate business that comprises statistics and price comparisons. Furthermore, you need to ensure that the information you provide is verifiable and meaningful to buyers and sellers.
• Sale Prices – Investors in real estate are keen to have this information readily available. This data helps home-buyers compare and research similar properties. You must include the sale price and other related costs where applicable.
• What does the buyer need to know? – For example, you will want to know about the local regulations concerning rentals.  Information about termite infestations within the locality and septic tank system would also benefit both buyers and sellers.

Step 2

Create a unique landing page that allows your prospects to take advantage of the opportunities indicated in your campaign. 

Additionally, give your page a name that is easy to remember or one that indicates the product opportunities you are offering as a result of a specific campaign.

Of course, it is critical to provide an option for page visitors to register to enable you to send further communication to them.

Step 3

Promote the offer – Advertise your brand and let the people know what you are offering. You can use different channels such as; –

• Postcards – These mailers must be brief and straight to the point. Your message must remain focused on promoting your special and how to get it.
• Social media – Create a compelling advert for prospects viewing your social media accounts to benefit from your offer. Remember to add a link to take them to your website.
• Your website – You can also use your website to promote your offer and add a call-to-action prompt that directs visitors to the offer page.

Step 4

Track the results of your direct response marketing strategy. For example, you can use the analytics tool to help you ascertain how many prospects visited your page due to your direct response marketing campaign.

You can change the offer and other benefits if you do not get your expected responses. You may also consider altering your call-to-action wording to see how the results change.

How Can Your Real Estate Business Benefit from Direct Response Marketing?

Direct response marketing is an effective tool and can bring numerous benefits to your business when used appropriately.

It is one of the oldest means advertisers and real estate agents use to acquire prospects locally in a few days.

 To fully appreciate how your business can profit from this strategy, we shall look at both the pros and cons of direct response marketing.

Merits of Direct Response Marketing Campaigns

Accuracy

Direct response marketing offers advertisers detailed response information. This accurate data shows you the number of consumers your advertising has reached and how they get influenced. In addition, this marketing strategy allows you to know how or not your campaign was successful.

Direct channel of communication

A successful direct response marketing campaign attracts prospects who need more information or those willing to communicate with you. Real estate agents find developing customer relations with prospects who contact them due to a campaign more effortless. Additionally, you spend less time closing sales deals with the clients you acquire from direct response marketing. 

Track and Measure

Return on investment largely depends on the figures and statistics derived from marketing and advertising. You need to know how many leads and potential customers contact you as a result of each campaign.  Direct response marketing has integrated tools that enable real estate agents to identify prospects with specific ads.

Cost-Effective

Direct response marketing for real estate agents reduces your advertising and sales-related costs. You can launch a successful campaign with the help of one assistant, a computer, and a printer. You can design your marketing materials with minimal overheads, or you may prefer to send your work to a professional printing service provider at a small fee.

When you spend less on your advertisements, you can expect high ROI from a direct response marketing campaign even if the feedback rate is low.

Classify Potential Prospects

Sometimes, real estate agents may feel frustrated and somewhat dispirited when going after cold leads. Prospecting to consumers who are not ready to buy can feel like you are chasing the wind. However, direct response marketing opt-in tools forward to your link prospects who want to know more about your brand. This strategy enables your sales team to focus on converting potential leads to sales.

Provides Specific Product Information

Direct response marketing allows you to present your brand in a way that connects with your prospects. It also allows you to deliver your targeted sales deal and promotions in a way that prompts people to consider your proposition. Furthermore, you can present your campaign in a conducive environment such as home or office where your prospects can give feedback. 

Demerits of Direct Response Marketing Campaigns

It is Intrusive

Some consumers may feel that direct response marketing is a strategy you deploy to coerce them to purchase something they do not need. However, a poorly designed campaign can cause negative experiences among a selected group of people.

It Targets Many People Who Have No Interest

Most of the time, the direct response marketing strategy is very successful, and you can get potential clients from this campaign. However, you may also end up delivering your advertisement to individuals who are not interested in your product. For example, consumers may flash your direct marketing email piece as junk or spam. In addition, some people will throw away your catalogs or newsletters without reading or responding to you.

This strategy can yield law returns and may seem like a waste of money, time, and resources.

 It Takes Up a Lot of Time

Creating customized messages for your direct response strategy is a good idea. However, you can spend hours making phone calls or writing to each individual you are contacting on your mailing list. Furthermore, it also takes several months to build trust. So, of course, you will find yourself spending most of your time crafting messages or building trust and little time closing sales deals.

What Direct Response Strategies Can Real Estate Agents Use?

There are various channels for direct response marketing that the real estate industry can use. Some of the widely used mediums include direct mail and billboards.

Direct mail, direct response marketing

Regardless of the digital age influence among consumers, most people still look forward to receiving physical mail. 

You can take advantage of this consumer psychology aspect to create memorable and convincing marketing mailers that invite your respondents to take action. Some of the direct mail marketing ideas real estate agents can use include: –

• Postcards
• Newsletters
• Handwritten letters
• Branded magazines

Postcards, direct response marketing

You can use postcards if you are looking for a relatively inexpensive direct response marketing strategy. Even startups and small enterprises find this marketing toll effective and economical.

Furthermore, an eye-catching postcard will get the attention of your prospect above other mail. Unlike a letter hidden in an envelope, your message is in open view at a glance, and it is visible to your potential customer immediately. 

Here is some of what you should include on your postcard to ensure that prospects do not ignore your marketing message.

Call to action , direct response marketing

What is your expectation once your prospects receive your card? Ensure that you make it easy for your potential leads to do what you want them to after reading your marketing message. Of course, this statement should be the backbone of the other elements on your postcard.

Include your branding 

Don’t just paste pictures on your postcard. Your design must remain consistent with your official logo, photo, and contact information.

Images

What first impression do you want to leave with your prospect? Your postcards must have high-quality visual effects that will draw your potential customers’ attention. A professional photographer can provide photos that make your customers look at your postcard more than one time.

Quality card stock 

Remember that real estate is not cheap, so don’t advertise it on low-quality paper. Instead, you may consider using gloss or matte types of printing paper.

Display photos in different seasons

Think about the season and how your real estate appears at various times of the year. Let your photographer capture the blooming gardens during springtime, snowy rooftops, and the colorful trees in the winter season.  

When you decide to use postcards for your marketing campaign, you may want to consider professional postcard services to help you print your customized mail pieces.

Newsletters, direct response marketing

Over the years, real estate agents and other businesses have used newsletters as their marketing campaign tools. In the olden days, these mailers were dull, boring, and written in black and white. But with modern technology, the face of newsletters has changed, and this channel of direct response marketing is more effective now than it was then.

Here is what you can consider when designing a professional-looking newsletter:

Provide valuable information

An effective newsletter should include information that will help your audience solve some of their current issues. You may have to research your customer to know their needs and desires. 

Ideally, your marketing campaign must contain the interests of your audience. However, you may also consider including the problems they have and the goals they want to achieve. 

Create a title that relates to a problem

For example, your newsletter can include words like real estate, property, homeowners, and the name of your locality.

Easy to read

Ensure that your newsletter includes blank spaces between sections and lines for easy readability.

Short paragraphs, sentences, and bullet lists are ideal when writing a list. Your newsletter will be more readable if you also include quality images. 

Handwritten letters

The emergence of emails and other means of electronic messaging has rendered letters, especially the handwritten type, a thing of the past. Even so, most Americans prefer to read physical letters, memos, newsletters other than electronic messaging. 

What is so special about a handwritten letter? It shows that a real estate agent sat down, took a pen and paper, and spent time writing exclusively to you. Can you imagine creating about 500 handwritten letters for a marketing campaign? This selfless effort by real estate agents shows their dedication and commitment to give home buyers a personal sales experience.

Some tips to consider when writing a handwritten letter include the following:

Know your customers

Like newsletters, you must address the needs and values of your clients.

Draw their attention – think about a captivating phrase or slogan that connects with your audience. 

Highlight the benefits – What are you offering differently than your competitors? Expand on what benefits your prospects will receive out of doing business with your company.

Short paragraph – You will need to get straight to the point if you have decided to write a short letter. This type of direct mail can have only one paragraph, which compels your audience to call you. 

Branded magazines, direct response marketing

Reliable research indicates that American citizens who read magazines increase every year. For example, it shows that in 2019, the total number of people who read magazines totaled 2287.7 million. This figure is higher than that of 218 by 4 million. 

Additionally, the current pandemic has created a rise in magazine consumers. 

Here are some of the ideas you can include in your magazine:

Articles – Incorporate articles and write valuable information about topics such as gardening, talk about gardening, recipes, health, lifestyle, and more.

Visual effects – Quality pictures make a good impression. You may want to consider a professional photographer to help you with your photography needs.

Quality paper – Remember that you are not publishing an ordinary magazine but selling your brand idea. Using quality paper ensures that your prospects can read your mail piece more than once.

Brand your magazine – Ensure that you label your magazine with logos and pictures which identify your brand or service.

Billboards, direct response marketing

Billboard is a channel of direct response marketing strategy that uses large posters. It targets commuters and other people who drive past your billboard. Professional printing services can create billboards that speak to your prospects from miles away.

Here are some of what you can consider when using this direct marketing tool.

Contact -For the best results, you may have to consider including an easy-to-remember landing page or telephone number.

Location – When putting up a billboard, you must ensure that you place your billboard at the most strategic place where a large audience can read and see.

Conclusion

Direct response marketing for real estate agents is an effective campaign tool if you use it properly. The secret to a successful direct mail campaign is sending marketing messages that your prospects want. Moreover, you must use quality visuals and paper.

Finally, you must remember to include a call to action, whether you decide to use postcards, letters, magazines, or a newsletter. You must ensure that you direct your prospects to your unique landing page that includes the brand opportunities you are offering. 

The post Direct Response Marketing for Real Estate Agents appeared first on Catdi Printing.

Why Direct Mail is Still a Powerful Tool for Political Campaigns

In order for political campaigns to be successful, they need to be direct and messaged effectively. Direct mail is a great way to do just that, but it can often be difficult to make it work. This article will provide tips on how to make your  political direct mail campaign successful.

A successful political campaign entails a mix of outreach and messaging. Voters must know who is running for office to get ready for the influx, which is the first pillar. The second pillar is communication to relay the details of all the candidates, their positions on issues, and their views regarding critical policies. Getting the message out there requires the utilization of a range of online and offline marketing methods to reach out to as many people and voters as possible. Both reliable and best practices for aspiring politicians and existing representatives are mailers, brochures, postcards and EDDM marketing.

Here Are the Top 4 Most Popular Direct Mail Methods Campaigns Can Use

Mailed Letters

Letters are typically the very first communications that introduce candidates as professionals that are able to handle relevant affairs. Logos, taglines, party symbols, and the candidate’s headshot are often used in these letters. Adding a QR code that participants can scan using their smartphones to continue the conversation online with custom-made web pages and video content through custom landing pages. After that, select a card stock that can be printed 4-color on one side using heavy 100LB gloss stock, then folded into standard 10 envelopes for mailing. The only downside is that these take longer to get in the mail and distributed than say EDDM or regular postcards.

Brochure Mailers

Brochures are perfect for conveying information visually, and are often more aesthetically appealing than other letter mediums. They’re especially well-suited to introducing a candidate or discussing the goals of the city or town they hope to serve. Brochures can also be distributed during rallies and walking to acquire attention from different members of their community. The brochure’s design should be vivid, simple, incorporate bleed areas, and include approximate margins for delivery and folding. Photos and graphics must be handled beyond the final dimensions of the brochure to allow for room for cutting and folding. Catdi Printing offers templates for these types of items to campaign staff and design specialists as a reference for accurately constructing such products.

Postcards

Postcards are among the main advertising methods for regional or national political elections, but how can candidate’s separate themselves from the crowd? Consider going big! Go with oversized mailers which are 6 x 11 in size rather than the usual postcard size of 4 x 6 . The extra space allows greater, more impactful images and copy, and the perceived dimensions increase the effectiveness of the actual dimension. Static or dynamic maps are an excellent way to remind recipients of their local polling locations or ballot boxes. Opting for thicker stock and adding a UV coating not only gives a premium impression but gives added protection for the postcard as it goes through the postal system.

USPS Every Door Direct Mail ( EDDM )

Pulling mailing list data or determining demographic information can be costly or unreliable. In addition the data could come from non dependable sources like political party or organizational sponsors, but the USPS Every Door Direct Mail (EDDM) service is another option. Candidates can easily canvas specific neighborhoods based on established mail routes. Using EDDM, all mail stops along the chosen route will receive your postcard without needing specific names or addresses. The USPS does have a mailing list service that is not affiliated with candidates, but many parties choose this option because they will have the most targeted communication. All you do is select the area and your done!

The USPS does have a few requirements for the EDDM program, including:

• 200 or more pieces or over 50 pounds of mail
• maximum of 5,000 pieces per day per 5-digit ZIP code (this limit is for retail permit only) Catdi Printing utilizes its own permit so the number is unlimited on how many you can mail
• minimum sizes of at least 5” x 3.5” or 10.5” x 6.125” for flats
• maximum weight of 3.3 ounces

EDDM in conjunction with Catdi Printing has templates here. Also Catdi Printing has EDDM and political direct mail pros on hand that makes the task of getting constituents easier, cheaper, but your mail campaign’s typography must meet USPS standards. Fortunately, the product selections and templates made available by makes everything much easier.

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