But, if you haven’t used direct mail marketing to entice new customers and hold on to old customers yet, then you are missing out on a crucial piece of the advertising puzzle.

Keep reading to find out how you can use direct mail services to build your small business.

Use a Wide Variety of Direct Mailing Tools

The great thing about direct mail marketing is that far from being dead, it’s becoming more and more innovative in the way it markets to current customers. As you might imagine, the customers of the 21st century are quite a savvy bunch and they need to be marketed to in an intelligent and empathetic fashion.

Some direct mail formats you can use nowadays are as follows:

Postcards

Remember the old days when people would send you postcards from holiday destinations around the world. It used to be so exciting to check your mailbox every day to see if something fun had arrived in it. With the advent of same-day delivery and tracking, it’s not so exciting anymore to receive packages in the mail.

But you can bring back that tradition of sending postcards to your customers. It could help bring that feeling of nostalgia into their day and it will ensure that your business stays on top of their mind for a while to come.

Door Hangers

This is another way to get at your audience. It ensures that your customer will not be able to ignore your direct mail, as they would have to open their front door at some point in the day.

Even if your customer only glances at your direct mail piece for a few seconds before they dump it, it would have been subconsciously imprinted onto their mind, so they will remember your business the next time they are searching for related products or services.

Scented Inks

This is an innovation that’s blowing direct mail services out of their normal realm.

One way to do this is by using scented inks, so even if your customer wanted to, they couldn’t ignore the heavenly lavender or rose scent emanating from your mail. You could even use nostalgic scents from your customer’s childhood if you are marketing to a particular generation, like vanilla, pine, or the smell of the ocean.

This is called sensory marketing, and it’s when you use the senses, touch, smell, and sight, to grab your customer’s attention.

A direct mail piece is great for this because it’s all about engaging the senses, definitely more so than internet marketing would be.

You could also take advantage of sensory marketing by using specially crafted paper that feels unique to the touch for your direct mailer pieces. Your customer will have to touch your direct mail at some point in time and using special paper will ensure they sense something different about your piece which could entice them to have a closer look.

Stand Out from Your Competitors

Social media marketing has inundated the world so much that direct mail has become the black sheep of the family that everyone ignores.

But that’s why direct mail services can be such a boon for your business. You can be using direct mail marketing when your competitors are not. This means that you could be marketing to your customers in a less crowded and competitive marketplace.

If yours is the only direct mail piece in the pile of mail that’s related to plumbing services or floral arrangement classes, then it’s more likely to catch your customer’s attention, than if it’s one in a pile of many.

Take advantage of this trend, by getting on the direct mail bandwagon before everyone else does.

Every Door Direct Mail

The United States Postal Service is on your side when it comes to direct mail marketing. It has a program called ‘Every Door Direct Mail (EDDM)’ that allows you to have flat mailers delivered to specific neighborhoods using carrier routes.

The advantageous thing about this is that you don’t need to have a mailing address list at all. All you need to give the USPS is a route and the USPS will deliver your mailer to every house or business on the route (or both). This makes it so convenient for you and cheap as well!

You don’t need to buy expensive mailing lists from companies. You can use EDDM to market to entire portions of a community. This works especially well if you have a local business like a retail store, a dental practice, or something similar.

Don’t Forget to Send Your Customers Something Usable

You’ve probably heard of the psychological effect where if you are kind to someone else, they feel obligated to do something kind in return. This technique is used quite a bit in business and is called reciprocity marketing.

You can use this in direct mail marketing as well, by sending over direct mail pieces that are useful to the customer in some way. It could be as simple as sending them a fridge magnet or a sticker that they could place on their fridge with a list of emergency phone numbers on it.

Or you could even send elaborate items like calendars, diaries, pens, post-it notes, or something related like that, with your business logo on it. Every time, the customer uses these items, they are going to be reminded of your business. And when it comes time to reciprocate the favor, they are more likely to seek out your business to purchase your product rather than your competitors.

Use Custom Print Effects

Think outside the box when it comes to direct mail pieces. It’s quite possible in today’s innovative market to think of something peculiar and be able to find a direct mail printing company that can create that direct mailer piece for you.

For example, maybe you are thinking about adding some holographic designs to your direct mail piece. That’s absolutely a possibility nowadays.

Or maybe you want to create a scratch-off interaction on your mailer. You can do that as well!

Become creative with your direct mail piece – if it hasn’t been done before, that doesn’t mean that it can’t be done at all! Brainstorm with your marketing team and come up with something that your customers wouldn’t have seen before.

All you need to do is try out a direct mail campaign with your new piece. If it works, you can keep going. If it doesn’t, you can scrap the project and try something else.

Follow Direct Mail Etiquette

No matter if you have been in the direct marketing field for a while now, or if you are new to it, there are certain rules and etiquettes you have to follow to ensure you don’t end up alienating yourself from your customers and potential leads. Some of them are:

Do not overwhelm your customers with mailing pieces. It’s better to send some higher-quality direct mail pieces once in a while, rather than sending poor-quality pieces every single week.

Have a mechanism for people to opt out of direct mail campaigns. The USPS has mechanisms for customers to opt out of junk mail, but make sure you have something on your mailing list to allow for that as well.

Try as much as possible to use recycled paper or post-consumer fiber to create your direct mail pieces, so you don’t become a burden on the environment. Also, showcase this on your mailing piece as well to indicate to your customer your eco-friendliness.

Many direct mail campaigns use the information they have gleaned about their customers from research and surveys. Make sure you don’t come across as stalkerish or Big brother-ish when you use this information in your direct mail campaign.

Grow Your Business Using Direct Mail Advertising

It’s easy to dismiss ‘old’ advertising mediums like TV, radio, or direct mail because social media marketing and email marketing have taken over this world. BUT, that would be akin to dismissing traditional meals like meat and potatoes because new foods like quinoa and kale have become more famous.

No matter how the world changes, direct mail services will still be as necessary for the marketing game as email marketing is.

If you wish to take advantage of direct mail services to get at your customers or leads and are located in Houston, then contact Catdi today. We can help you with all your commercial printing needs.

The post How Can Direct Mail Services Help Your Small Business? appeared first on Catdi Printing.

Why Real Estate Direct Mail Works

Direct mail primarily targets specific geographical areas and demographic groups. So all you need to do is define your audience and destination points for your mail delivery. Real estate direct mail is super specific, enabling you to market only to the right buyer persona. In this case, you can also tailor your message to these people for maximum conversion effect.

Meanwhile, it is also easy to track your direct mail campaign and see how effective it is. In addition, tracking enables you to work with client feedback. For example, are they happy with the product? If not, what improvement can you factor in to attract and even expand your client base?

A trackable marketing tool as direct mail permits you to know the exact product that got higher listings. It also provides info with which you can bait in as many buyers as you can.

But how do you track in the first place? There are various ways. For example, do you send reply cards or provide coupons? You can know from the responses if you are making headway. Highly functional landing pages can also give you a quick glimpse of how you are doing with your direct mail campaign efforts.

Real Estate Direct Mail Tips

Real estate is one of the most crowded marketplaces I have ever seen.  The only way you can make it with direct mail campaign effort is to stand out by making things classier.  You might also have to engage more appealing strategies and tactics in the direct mail to get proper responses. Here are some real estate direct mail tips to help propel your business to even higher echelons.

1. Find the Right Audience for Your Message

Do you know, if you do not have a target audience, then your direct mail efforts could be in vain? This advert tool works best with messages that target only people who can convert. And so, the first thing would be to find who your real estate direct mail recipients are. If  I  were you, I  would start with any available house sellers/ buyers in a specific geographical area.

You can also decide to go by economic status, say, high or low-income housing, determining the exact problem you want to solve. It could be vacant housing,  and hence, your message should state so. Tax default and pre-foreclosure issues should also have their proper messages.

2. Create a Mail Inventory Highlighting Target Properties

A mail inventory is a written mailing list that has prospective buyers/sellers’ contacts. This method helps you to create a zip code inventory, too. You can also know the exact neighborhoods your mail adverts are headed.

A mail list also helps gather additional info concerning any of the properties on which you have your sights. For example, you can get details on foreclosure or high equity status. If there are any deceased property owners, you can also use this info to customize any of the messages in your direct mail. 

3. Get Hold of the Correct Addresses

I often insist your real estate direct mail list has to have only people who are likely to convert, not just anyone out there. Once you target the right people, you can expect rapid responses within the shortest time possible, which is good for your ROI.

But where can you get these addresses, especially if you are new in the business? Some of the places you can peruse are public records. You can also search from the list of brokers and other available resources both in/offline.

4. Time Your Message for Effectiveness

Like most businesses, real estate also has its high and low seasons. If you have been in business for a while, you already know how predictable the seasons are. For example, records of annual housing sales show November through January of every year to be slow. But starting March onwards, sales soar, reaching their peak around June. I would urge you to use this particular curve to your most significant advantage by using lots of real estate direct mail to reach your target audience. 

5. Adapt the Right Frequency

Only the right frequency of sending your real estate direct mail can draw the proper response. Remember, too many messages can be both distracting and annoying. People might think you are bugging them too much. On the other hand, too little direct mail might not produce the desired impact.

So how can you skillfully navigate this course? I suggest you send it monthly during the inactive seasons. On the other hand, the high season can also be your game-changer, and it would be wise to enhance the mail sending frequency. A weekly to bi-weekly mail can suffice. As you move onto the winter months’ low selling season, you can tactfully make your messages scarcer.

6. Compose Unique and Eye-Catching Messages

More than any other marketplace, real estate is busy and flooded. Your voice can quickly get muffled if you use that standard, boring and predictable messages. You now have to stand out by how you design your postcard, flyer, or brochure.

Let the message be memorable, making people glance at your advert a second and even a third time. But standing out should not stop here. If you are erecting a poster, do so strategically for your clients to immediately see. Generally, the geographical area you target should also be a high-traffic area for this particular purpose.

7. Provide Custom Solutions for Your Clients

Each homeowner disposing of their property often has a unique need, separate from the next property owner. Their problems are different, and so should be the solutions. Hence, your real estate direct mail should reflect this, such that a brochure or postcard explicitly addresses your client’s needs. A customized mail piece coupled with a compelling CTA (Call-to-Action) can instantly prompt your prospective buyer into making a decision.

8. Do a Trial Run for Your Direct Mail Campaign

Never assume that your advert can suddenly attract the attention it needs. So, the first thing after that printout is to test the waters to see if it works. In this case, you can start with priority mail. I suggest you only proceed with the entire campaign once you get, say, a 5 % response. Anything below this figure should take you back to the drawing board for a few consultations and improvements.

9. Do Not Wait to Kickstart a Full Real Estate Direct Mail Campaign

Running the whole campaign immediately after a test campaign would be the way to go. At this point, you would have gained the confidence and reassurance that people are positively receptive to the advert. At the same time, you now have a clue about the number of emails you can send each week or month.

The info you keep gathering also helps in both the financial and logistics planning of your campaign. Any volume you keep from now onwards corresponds with the correct numbers of your prospects such that you are neither under/overwhelmed at any given time.

10. Evaluate All Campaign Outcomes

The only way you can know is if your real estate direct mail campaign successfully analyzes the results. Questions include if the results have met your initial expectations. You should also find out which demographic group or geographical area gave the best response and which segment did badly.

Again, see if your campaign has led to any sales or any positive trends towards sales. See if you also got more lead generation due to the postcard campaigns. These are just a few critical examinations, yet it is indicative about how effective the advert was. With the same analysis, you can decide on what improvement you can factor in the next design.

11. Promptly Respond to Customer Queries

An effective real estate direct mail will often have customers knocking and making inquiries. It is also something you have worked tirelessly for,  and so you can never take chances with customer responses and questions. Yet again, your credibility is highly dependent on how fast you respond to all inquiries.

It is why you have to be on standby to provide valuable feedback to your prospective clients. While a standard CTA will often have complete contacts, you might still have to create a customer support system to receive and keep track of all incoming calls. Also, establish lead follow-up mechanisms to keep each potential client in the loop and close ready deals.

12. Pay Close Attention to Your Budget

As much as real estate direct mail ranks among the most affordable ways to advertise, you should still track your budget. For example, how much money can you spend before you find a client to close a deal?  Also, determine the number of leads you need to have before the ultimate sale. Once you have facts and figures, you can know the approximate amounts to shelve for this type of marketing, and if it all, it is suitable for ROI.

13. Utilize Correct Spacing Techniques

Have you ever seen those postcards that seem overcrowded with messages, with no breathing space? Your real estate direct mail can be overwhelming to the reader. Of course, a typical postcard has limited space, and so the best thing would be to focus only on essential details. I suggest sticking to who you are, what you do and the CTA, or what the client can do about the message.

14. Provide Incentives to Your Clients

Even when times are tough, and all you could be hoping for is to close that single deal, a few enticements could draw the attention you need. Hence, don’t hold onto those coupons and discounts. Instead, dish them out. As for those postcards, design them to comprise freebies, and soon you could find that elusive client.

15. Remain Honest and Consistent at All Times

Most people are hesitant at the mention of real estate. Maybe they got scammed. Perhaps they got a raw deal or didn’t get the best customer support.  But you can do things differently. It all starts by setting high standards and a good reputation for your brand by being reliable and honest. It would be best if you also were consistent in dealing with both existing and potential clients. By keeping your word and the lines of communication open, you become valuable.

Who Are the Perfect Candidates for Real Estate Direct Mail?

Real estate direct mail targets specific demographic groups who can boost your efforts via their responses and conversion. I would recommend you send your mail to the following recipients:

Landlords and investors 

Most landlords are also absentee homeowners, ready to sell off their property. Assuming this land is an inheritance, maintaining the same can be challenging, so that the owner might want to sell it off.

Property under foreclosure

Foreclosure remains one of the most lucrative aspects of real estate.  It is also easy to get info about any homes facing foreclosure. Most homeowners affected by foreclosure would do anything, including selling to avoid poor credit.

Empty rental properties

One of the reasons a rental property remains empty is because of evictions. The more they are unoccupied, the more maintenance becomes an issue, and it is why owners might want to sell.

Properties under probate

Real estate direct mail could also identify probate leads in a situation where a property owner has since died. Perhaps the family is motivated to sell it off fast to avoid repair and general maintenance issues.

Homeowners with tax issues

Local governments have been known to place a lien on properties due to nonpayment of taxes. It is why we have plenty of tax sales to settle all government back taxes. But often, a more brilliant property owner would want to sell even before a tax sale. Direct mail can be the push they need to sell. It is also easy to get hold of addresses for such properties, including a circulation newspaper or local publications.

Listings that have expired

Sometimes, properties on the market do not sell as fast, and the listing expires. You can use direct mail to relist the same property.

Final Remarks

Real estate direct mail campaigns play a huge role in lead generation and conversions. You can also use direct mail to track results and make the necessary improvements. As one of the most affordable marketing tools, you can also save significant amounts of money and keep boosting other business areas.

However, real estate is one of those congested markets. And so, whichever marketing strategy you use, you must be innovative and miles ahead of your competitors. A great tip I often use is the lead-generating companies. They can track public records and give me the full details I need for direct mail. They will scour and provide info on probate and divorce court filings, foreclosure, and even tax delinquency for me to have the report.

The post The Best 15 Real Estate Direct Mail Tips from Experts appeared first on Catdi Printing.

By advertising print services and brands, businesses target to attract and influence consumer buying habits.  More so, marketers use print media advertising to reach out to prospects, existing customers, businesses, and the general public.

What Is Print Media?

It is a written or pictorial form of mass communication. Print media is mechanically or electronically generated by impression or photocopying. Printers can produce multiple forms of communication using automated digital methods.

Print media is a kind of mass communication that creates and disseminates news and information through printed publications.

The general public is given access to this valuable information through data distribution and captivating visuals presented in the traditional format of printed materials, commonly called hard copy. This mode of communication involves the physical reproduction of texts, images, or graphics on tangible mediums, allowing individuals to perceive and engage with the content through the sense of touch.

These printed materials, carefully curated to effectively convey information, come in various forms such as newspapers, magazines, brochures, pamphlets, posters, or books. They serve as a reliable and tangible source of knowledge, enabling people to conveniently peruse through the content at their own pace and leisure.

One of the distinguishing features of this printed means of communication is the ability to capture and reproduce visuals with striking precision and clarity. Whether it be vibrant colors or the timeless elegance of black and white, the printed medium can faithfully replicate images or graphics, enhancing the communicated information’s overall impact and visual appeal.

Furthermore, the tangible nature of these hard copies grants individuals the freedom to interact with the materials physically. This tactile experience allows for a deeper connection and comprehension of the content, as readers can feel the texture of the paper, flip through pages, or even make annotations and notes. Such physical engagement contributes to a more immersive and memorable information consumption process.

In a world where digital media dominates, the availability of data and visuals in printed form continues to hold significant value. The dissemination of information through hard copies caters to a diverse range of readers, ensuring that those who prefer or require physical materials can access and benefit from the shared knowledge. This enduring method of communication serves as a testament to the enduring power of print, as it continues to inform, educate, and captivate the general public through its tangible and visually appealing existence.

Examples of Print Media

It is typical for printers to display print media on paper. However, printing firms may also use various substrates such as canvas, fabric, vinyl, and more. The majority of readers, advertisers, and other media users are familiar with the following examples of print media.

Newspapers and Weeklies

Newspapers are good examples of print media where advertisers have a wide variety of options available. The various types of newspapers include weekly, local, regional, evening, or Sunday editions.

Who are the top consumers of newspapers? This print media attracts a wide range of readers. They include individuals with different interests such as sports, business, entertainment, fashion, politics, local and international news.

Furthermore, newspapers sell space to advertisers who need help displaying ads in text, graphics, photographs, and other illustrations. Some advertising agencies spend a fortune to buy double-page spreads, while others pay smaller amounts for classified ads that contain text only.

Magazines

There are various types of magazines advertisers can use for publicizing services and brands. Trade magazines promote specific industries such as electronics, manufacturing finance, and more. Consumer magazines publicize numerous interests, including fashion, health, sport, hobbies, and current affairs.

Other magazines focus on publications for managers and careers such as marketing professionals, engineers, human resource executives, and more.

A majority of magazines are published weekly, monthly or quarterly. Even so, advertisers can still buy space to place adverts either in black and white or color.

Billboards

Billboards and posters are types of print media that allow promoters to reach consumers on the go. They are are typically large prints and graphics and are placed on the outdoors. Placing these banners in strategic positions such as near malls helps advertisers influence consumers close to the selling counters.

Advertising agents place billboards in public places such as airports and train stations to reach larger groups of patrons. The size of these gigantic boards makes it almost impossible for anyone to miss the advert.

Furthermore, promoters can combine digital and print to alter messages, slogans, or pictures on billboards at their set times.

Is Print Media Still Effective?

News, fashion, manufacturing, and other industries still use traditional print media despite the rise of electronic media usage in the advertising industry.  However, there is a slight reduction in advertising expenditure, but print media isn’t dead.

Promoters still use print media to influence consumer habits on selected brands and services because it offers longevity. Consumers will likely read a good brochure more than once, but readers of electronic media discard or reject ads quickly once read.

More so, print media largely contributes to shopper commitment. A majority of consumers still use this medium to search for product sales. According to NielsenIQ, almost 68% of retail stores admit that print media is their ideal strategy for advertising.

Print Versus Electronic Media – 7 Differences

1. Print media is the older channel of mass communication as compared to the electronic version, which is current and more advanced.
2. It results through publications, while electronic media produces via a computerized medium.
3. The traditional media requires the reader to be literate to read the information. However, literacy is not a priority to go through electronic media because consumers can watch the video or listen to the audio version.
4. Readers pay more for print media than for electronic media subscriptions.  With print media, you only buy what you need when you need it.  You can also refer to your print at a later time. Electronic subscriptions expire after a specific duration, and you need to renew even when you may only read it once.
5. It is easy to fully pay more attention to a print article than to an electronic medium.  Reading an online publication can be distracted by live chat pop-ups, social account messages, or even power outages.
6. Print media is not instant or available 24/7. For example, printers produce newspapers daily, weekly, or monthly. However, electronic media is readily available “live.” You can receive news or commercial updates as they happen through your smartphone, television, or news channel.
7. Unlike electronic media that offer large to limitless space, newspapers, magazines, billboards, and other print mediums have a limited area of coverage. 

What Is an Advertisement in Print Media?

It is an announcement, notice, or form of communication printed in a newspaper, magazine, billboard, flyer, or any other type of print media. Advertisements contain four elements which include headline, copy, illustrations, and signature.

Headline

A good headline draws the readers to a service or brand. It should attract readers to view the advert’s illustration and prompt them to read the copy. Effective headlines must promote a product and also remain brief.

Copy

Copy is the selling communication of a printed/written advertisement that shows how the service meets the user’s needs. The copy message must appeal to the senses, be simple, direct, friendly, and personal. A copy addresses questions about the service and calls the prospect to action, nor or soon.

Illustrations

These are photographs, drawings, or graphic designs used in an advertisement. A good illustration must be captivating, irresistible, and promote action. 

It must entice the reader to pay closer attention. This section can include clip art, photographs, images, and stock drawing.

Signature

A signature is a unique identification symbol or logo for a business. Promoters know that a perfect logo gives your business instant recognition. An effective signature uses rhyming words with more than one meaning.

Which Print Media Is Best for Advertising? 

You can decide which print media is best for promoting your brand depending on your target audience and your advertising budget. Even so, newspapers and brochures are the most preferred channels of print media. More so, these print mediums have a high rate of consumer confidence.

Newspaper

This print media is considered one of the best mediums of print advertising. Furthermore, newspaper ads are the oldest campaign tools recorded in the history of the industry. In 1704, Boston News-Letter published a newspaper advertisement selling real estate on Oyster Bay Long Island. 

Since then, advertisers have continued to use print media to promote brands and services globally. More so, print is favored across all generations by the seniors and millennials.

For example, a report by NielsenIQ shows that in the U.S, 71% of those aged 18-24 have subscribed to electronic newspaper content. However, 65% of those aged 35 and above in the same demographic read print newspapers from Sunday to Monday.

Regardless of the statistics, this type of print media is the oldest medium for advertising. The newspapers have been a means of advertising for over a century. Businesses find daily journals less costly when compared to other alternatives like billboards, magazines, and postcards.

Brochures

Some promoters prefer to use brochures as the best print media for advertising. Besides the simplicity in design, brochures are informative and tell your customers about your brand or services.

Printing brochures is less costly than other print media like magazines. More so, they cost nothing to disseminate. This print media is the best reminder you can give to your customers after a meeting. 

Brochures continue to influence your prospects long after physical contact. Some clients find it faster to read print media than it is to visit a website. 

Direct Mail

Direct mail stands out as an effective and enduring tool within the realm of print media advertising. By allowing businesses to send physical marketing materials directly to the homes or offices of targeted individuals, direct mail offers a tangible touchpoint that digital channels cannot replicate.

This form of advertising capitalizes on the personal connection and the tactile experience of receiving and interacting with a physical item. When executed with strategic precision, direct mail can yield impressive response rates and return on investment, especially when the messaging is tailored to the interests and needs of the recipient.

Advancements in printing technologies such as digital printing and data analytics have enhanced the capability of direct mail campaigns to be both creatively captivating and highly personalized, further solidifying its place as a powerful component of any comprehensive marketing strategy.

Benefits of Print Media

Before stepping out to source for the best print media, promoters and businesses must scrutinize the advantages and disadvantages of using this medium. 

Listed below are some of the benefits to consider when deciding on this medium for your advertising campaign.

Print Ads Create Credibility and Build Trust

According to research, the older generation of the U.S population has confidence in printed ads. They consider handheld advertisements more credible than their electronic counterparts.  More so, millennials also trust print media even though they frequently interact with digital advertising.

Consumer and market research indicates that 60% of interviewed respondents showed confidence in newspapers while 58% preferred magazines. Consumers trust print media more than electronic media because the internet contains high levels of misleading information. 

The public tends to believe that print media originates from a reputable source or company. More so, effective flyer print marketing can help drive traffic to your website to create conversions and brand awareness.

Findings from Nielson IQ indicate that the top 5 most trusted mediums by the public include TV ads, newspaper ads, magazine ads, billboards, and radio ads. 

High Conversion Rates

As indicated in a report by the Chief Marketing Officer (CMO) council, about 80% of consumers respond to direct mail ads. This rate is higher than that of shoppers who react to email ads. 

The high response rate experienced in direct mail is why print marketing is more costly than digital marketing. Other print media types such as banners, newspaper ads, brochures, and business cards trigger the same consumer response as direct mail.

Print Helps You Reach Your Ideal Audience

Marketers know that placing ads in print media such as magazines, newspapers, and brochures can help reach your target market or the general public. 

Promoters take advantage of the population tally to strategically place adverts in the right place in front of the ideal audience.

Take the example of a physical fitness service provider.  A marketer will reach out to sportspeople and individuals who need to stay physically fit by placing an advert on the sports page.

Flexibility

It is the best advertising medium to use when you need to target a specific audience. Print media allows you to choose which section of magazine or newspaper your intended group is likely to read.

This channel of mass communication is not only strategic.  But have digital copies, which give marketers more opportunity to reach a wider audience.

Establishes Your Brand

You can reach your target audience by promoting your brand in print media such as magazines, publications, newspapers, and brochures. Printed substrates allow marketers to bring the aesthetic attributes of color, font, texture, and images that help form brand recognition.

Durability

Magazines, brochures, publications, and other print mediums are tangible or hard copy. These items last longer in workplaces and residences, unlike the electronic versions that readers can delete, ignore, or skip with ease.

Readers are likely to keep magazines for a long time and possibly revisit ads more than once or twice.

Substantial Attention Span

Reading from a mobile phone screen is often distracted by pop-up messages or incoming calls. However, consumers consider magazines and newspapers a better medium to read ads because one can focus without being distracted by notifications. 

Disadvantages of Print Media

Pay for your target market

High-caliber magazines have glossy covers, top-not writers, photographers, and designers. Promoters pay high charges for quality productions and professional services. Even so, you have the assurance of reaching your high-level target market.

Timing

Print advertising is slow when compared to the digital version. Promoters need to plan ahead of time and ensure that the message remains applicable for the duration it goes to print. This organizing can take weeks or even months.

Decreased Popularity

The rise of digital media has significantly shifted consumer preferences, with many opting for electronic mailing lists to receive updates and promotions. This trend is driven by the convenience and immediacy of digital communication, accessible anytime via mobile devices. As a result, businesses are adapting, investing more in digital marketing to engage a tech-savvy audience. However, physical print media still holds value for certain demographics, highlighting the need for businesses to balance traditional and digital marketing strategies effectively.

Conclusion

Print media advertising is the oldest means of marketing that businesses have used to promote their brands. Newspaper ads date back to 1708 and are still here today, but better, bolder, colorful, and on point. Today, with state-of-the-art technology, the print industry is more advanced and vibrant.

More so, printers print media ads on a variety of substrates such as photo paper, fabric, canvas, vinyl, and more. Today, advertisers display adverts on numerous mediums such as billboards, flyers, brochures, business cards, postcards, door hangers, letterheads, envelopes, wrappers, and more.

Print media influences consumer habits in more ways than compared to electronic media. Finally, print is still the best way to grow your brand awareness. And you can trust that by advertising through this industry, your brand or service can move to the next level.

The post What Is Print Media Advertising? appeared first on Catdi Printing.

One of the major highlights of a successful mailers design campaign is to be laser-focused on every little detail. All this collectively can make a huge impact on your target audience, which is not an overstatement.

To begin with, it is easy to get bogged down in the design aesthetics. However, there is more to a successful campaign than what meets the eye. Here are some of the best tips to keep in mind for a result-driven mailers design. These tips will help make a lasting impression on your target audience. Did you know that the brain takes only 13 milliseconds to process images perceived by the eye and that it takes only 50 milliseconds to form an impression about your promotional tools?

That’s right, so you really have to make sure that everything is precise and impactful in your mailers design.

So, let’s get started, shall we? 

Write a Clear and Persuasive Call-to-Action

No matter how creative and impressive your postcard, brochure, or flyer design is, it won’t contribute to your business if it doesn’t generate the response you want. Put simply; you need a persuasive and clear call to action to guide your audience towards a sale.

After explaining your business offerings and effectively putting your brand message across, it is crucial to have the perfect CTA to ensure your audience is prompted to act. So, just as vital as your direct mail campaign’s design, words, and feel, a CTA should guide your audience to take the next step. Hence, it should be simple, specific, easy to understand, and uncluttered.

• Make sure you mention it clearly so that the readers don’t struggle through the reams of the print to find out what you want them to do. Some great CTA tips include:
• Build a sense of urgency through FOMO tactics (like limited time offer, expiry date, coupons, or vouchers)
• Keep it short and simple
• Separate your CTA from the body copy so that it stands out

Double Check Contact Information

As marketers have to manage and monitor every aspect of the mailers design campaign, mistakes are inevitable. However, what a bummer will it be if you get the basic contact information wrong? Needless to say there is simply no margin for making such a mistake. But sometimes, as marketers are focused on so many other elements of a direct mail campaign, they forget to pay attention to the little details that can cost them a fortune. The last thing you want is a potential customer contacting the wrong phone number.

Therefore, it is advisable to double-check your contact information. Ensure that your email address, phone number, and postal address are correct.

Choose the Right Color Scheme

According to a research study, color increases brand recognition by nearly 80 percent. Here it is essential to understand that the psychological impact of colors is widely used in marketing which helps build your brand image and provoke specific emotions.

Therefore, choosing the right color scheme can significantly contribute to your direct mail design. So, take time to research the market to see what colors are best suited to promote your products and services.

For instance, studies also show that nearly 42 percent of people think that blue is a color associated with reliability and trust. So, keep these little details into consideration to ensure your mailers design campaign is a massive success.

Target the Right Audience and Area

Another aspect you need to focus on is establishing the correct target audience for your company so that your direct mail message can resonate with the audience. Indeed, direct mail is the core channel for bringing new lead generation to the organization. And to ensure this, you need to target the right audience and area.

Get started by establishing your buyer persona. Also, leverage data from the online channels and previous campaigns. All this will give you a clear direction for key demographics such as income, age, gender, occupation, etc. Next, segment your message by its unique characteristics.

Invest in Quality Print Marketing

Print marketing quality plays a pivotal role in the success of your promotions. No matter how strong your brand message may be, if it is not readable and the printing is low quality, your message will fail to deliver. Therefore, invest in quality printing services.

Make sure all the text on your direct marketing tools like postcards or brochures is clear and visible. Remember that the printing of your marketing material can make a big difference. Your audience is likely to read your marketing material if it is well-designed and has high-quality printing.

So, consider these tips for a high-impact and result-driven direct marketing campaign. At Catdi Printing, we specialize in custom designing, printing, and mailing marketing material. Contact us to discuss your direct mail needs, and we can provide you with quality assistance at every step of your campaign, ensuring it is a massive success.

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A common problem with sending mail is actually getting it opened by the recipient. Click here to discover 10 envelope printing tips to get your mail opened.

What if you’re sending mail that is never being opened by the recipient? People receive stacks of mail every day. A lot of it doesn’t even get opened. This is expensive and a waste of time. But what if you can ensure that when you send mail, the receiver is compelled to open it?

With these envelope printing tips, you can guarantee your mail gets opened. Let’s take a look!

1. Request Samples

Before you design an envelope that is guaranteed to get opened, you need to find a printing company to take your order.

At Catdi Printing we would be happy to provide you with sample envelopes with your design. Make sure to request samples with different types of envelopes. Usually most of the envelopes we print are #9 and #10 envelopes.

It’s especially important to also consider the texture of the design and the envelope. After all, this can make all the difference to determining whether the letter gets opened by the recipient. Some of these envelopes are very expensive and we can’t source them directly from the manufacturer. Also here are some envelopes templates that you can use

2. Customize Your Envelopes

Another option to make your envelopes stand out on the kitchen table is to customize your envelopes. Embossing the letters of your logo or the recipient’s name can really convey a sense of quality.You could also try UV coating to add a shine to your envelopes. This is sure to catch the eye of your recipients.

While it may be expensive, but there’s nothing more irresistible than a silk linked envelope exterior. This will make your recipient feel like royalty.

3. Printing Styles

Before you have your envelope printing, it’s important to consider the three main styles of printing. Take some time research the different styles before deciding which one is most suitable for you.

Off-set Printing

Offset printing, is a printing technique in which the logo or labeling is transferred onto a pre-made envelope. You can also use offset printing to print onto flat sheets of paper. Afterwards, the paper sheets can be made into an envelope.

Flexographic Printing

Often referred to as flexo printing, flexographic printing is carried out in the conversion process from paper to envelope. Unlike the offset approach, flexo printing uses a plastic printing plate rather than a metal one.

Digital Printing

The final printing method to mention is digital printing. Digital printing  is best used for non complicated and simply colored envelopes. But they’re also not the most appropriate if you want to print in large quantities.

5. Always Include Your Logo

Your logo is a key part of your brand identity.

It’s essential to include your company logo on the envelope printing. By placing it on the exterior of the envelope you provide the recipient with something concrete by which to recognize you. It also serves as another form of advertisement and exposure. After all, the envelope could be viewed by many eyes before it reaches its destination.

6. Choose Colors Carefully

If you imagine a stack of letters, what color would they mostly be? Yes, the answer is always white. But it doesn’t have to be this way. You can design a letter using any color you like. Remember that different colors have different associations and meanings for people. Yes, of course, it’ll cost a little extra. But this could be a worthwhile investment to make sure your envelope is opened immediately. You should also consider which colors to choose. You may want to choose colors that are in line with your brand colors. If your logo is blue, then it wouldn’t make sense to have a red envelope.

7. Consider Texture and Weight

Before you start envelope printing there’s the paper to consider. The texture and weight of the paper is often an afterthought for many people. However, it can make a huge difference to whether the letter is opened or not. You know the feeling of getting a letter with a special texture. You always want to open it first, don’t you. The same goes for a heavier paper that marks the letter as quality. Everybody notices a letter printed in a weighty envelope.

8. Keep Regulations in Mind

There’s is no point designing the most spectacular envelopes that won’t ever be delivered. There are regulations that you need to consider when designing your envelopes. It’s important to research this before you get started on the design. After all, this is the limitations of your creativity. Regulations can include the requirement to make sure there is a space on the top right corner for the postage stamp. Without this space, the envelope certainly won’t find the recipient.You should also avoid artwork or design elements in the center of the envelope because the address needs to be clear to the postal service.

9. Think of Your Target

Who are you sending your letters to? This is an important question to ask yourself when designing your envelopes. After all, different groups have different tastes.

If the recipients of your envelopes are normally older generations, you may consider a more traditional style of the envelope.

However, if you’re trying to appeal to younger people, you need to inject a sense of fun and joy into your design. Call the printing pros at Catdi Printing at 713 882 4629.

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One of the reasons print media advertising remains so popular is simply that it’s tangible. You can hold printed media in your hands, which gives it more credibility. Plus, printed advertising persists. You can leave it on a desk, put it in your pocket or stick it to the fridge, a constant reminder of the company that created it (and their products and services). For these reasons, and more, print media advertising remains incredibly popular and potent today.

What Main Advantages Does Print Media Offer?

For any media to have remained so long and still be popular signifies that it must have some excellent benefits, and printed media does indeed have many. Below are a few of the best.

• Printed media leaves a lasting impression as the consumer engages with it in a more in-depth manner.
• Locally speaking, printed publications like newspapers, magazines and even brochures do a great job of reaching out to the people in a particular town, city or geographic region.
• Consumers are more receptive to printed media because they aren’t as distracted when reading it.
• Advertising with print media can be very cost-effective, especially in comparison to TV.
• Printed media can help build a loyal fan-base and, as such, that fan-base is ‘primed’ to purchase anything advertised within.
• Spreading awareness of a product or service can be easier and faster with printed media.

What are Some of the Main Elements of Print Media?

While every type of printed media has its own set of specific elements, they all share many of the same, including the message, the way that message is delivered and the production of the printed media itself. In order to take advantage of print media fully, knowing what you want to say and then crafting your message in the most engaging, exciting or persuasive way is a definite must.

• Production values are the key to successful print media. It should be attractive at first glance, accessible to most consumers and deliver a balanced, insightful message.
• Delivery is also key because in order for print media to be consumed it must first reach consumers. Newspapers, magazines and flyers do this well and provide something tangible the reader can hold in their hands and enjoy at their own pace. It’s also relatively inexpensive compared to other forms of media.
• Reaching a massive audience is also one of the key elements of print media. The more people that consume a printed article, advertisement or story, the more reactions it will achieve.

What Main Benefits Does Print Media Advertising Offer?

While many business owners believe that digital media is the best way to build a brand today the fact remains that print media advertising still works and works very well if produced and delivered correctly. That’s why the biggest businesses in the world still use it on a regular, ongoing basis to build a strong foundation, increase loyalty and build affinity for their brands. Below are a few of the top benefits print media advertising delivers.

• Excellent top-of-mind advertising. Printed ads are the best at keeping a product, brand or service in the consumer’s mind, with an excellent recall value over time.
• Print media delivers excellent returns on the call-to-action (CTA) that it delivers (if delivered well, of course).
• Unlike, say, a smartphone screen, with printed advertising, you can go as big or as small as you like to get the desired results.
• Printed advertising in publications with a loyal following will help build a loyal following for the brand that advertises in them.
• When used in a trusted publication, printed advertising can piggyback on that trust and persuade consumers more easily.
• Where and when you run your printed advertising is easier with print. For example, if you sell high-end timepieces, advertising in The New Yorker magazine is a great choice as the readers of that magazine are more likely to make a purchase.
• The MRI Survey of the American Consumer found that printed advertising in newspapers and magazines had a highly influential effect on consumers.
• Recall rates among consumers are very high with printed advertisements, which increases the likelihood of a consumer taking action afterward.

How To Decide if Print Media Advertising is the Right Choice?

We’ve been talking at length about advertising with print media but, to be sure, there are many ways to advertise effectively in today’s world. That said, if you’re keen on determining if advertising with printed media is the right choice for your business, startup or SME, there are a few things you need to consider.

• The requirements of your particular market
• The budget you will put towards your campaign
• The availability of printed media in your locale
• The strategy you will use to deliver your printed ads
• How deeply you wish to penetrate into your specific market
• The specific message you wish to deliver, and how it will appeal to your target market
• The media choices being made by your competitors
• The type of business being advertised and its size
• The products, services or both that are being advertised

Conclusion

As you can see, advertising with print media is still viable and potent, and should definitely be in the mix of advertising platforms any business uses to brand, reach and connect with consumers. If you need Dallas printing services, have questions or would like to leave a comment, please do so in the space provided.

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What are Mailing Quotes?

Simply put direct mail quotes are estimates of the cost to send your marketing materials to a specific number of addresses. These quotes typically include the cost of postage, as well as any fees associated with preparing and sending your materials, such as printing, design, list services and addressing.

Its the Data, Stupid. Getting Accurate Mailing Quotes

To ensure that you get the most accurate mailing quotes possible, it’s important to take the following steps:

1. Determine your target audience: Before you can get accurate mailing quotes, you need to know how many addresses you’ll be sending your materials to. Determine your target audience based on factors such as age, income, location, and interests. At Catdi Printing we work the top data aggregators in sourcing the latest up to date data.
   
2. Choose a mailing list provider: Once you know your target audience, you can choose a mailing list provider that can provide you with accurate mailing lists. Look for a provider that offers targeted lists that match your target audience.
3. Choose a direct mail printing and fulfillment service: Once you have your mailing list, you’ll need to print and prepare your marketing materials for mailing. Look for a direct mail printing and fulfillment service that offers competitive pricing and high-quality printing. This is where a printer and direct mail house like Catdi Printing comes in. We guarantee our quotes for 30 days and stand behind what we quote so there’s no surprizes.
   
4. Provide accurate information: To get accurate mailing quotes, you’ll need to provide accurate information about your campaign, including the number of addresses you’ll be sending to, the size and weight of your materials, and the level of service you require (such as first-class or standard mail). Postage is usually the biggest expense and haven’t the latest USPS tools is critical is ensurning that
   
5. Compare quotes from multiple providers: While we think we offer some of the competitive rates on our mailing service it doesn’t hurt to shop around. Once you have all of the necessary information, compare quotes from multiple direct mail providers to ensure that you’re getting the best deal. However in our opinion not all printers and mail houses are created equal. Quality of printing and turnaround times are important when considering who you trust to handle your direct mail projects.
   

Why Accurate Mailing Quotes are Important

Accurate mailing quotes are important for several reasons:

1. Staying within your budget: Accurate mailing fees allow you to plan your direct mail marketing campaign within your budget, without any unexpected costs or fees.
2. Reaching your target audience: Accurate mailing costs ensure that your marketing materials are delivered to the right audience, increasing the chances of a positive response.
3. Avoiding delivery issues: Accurate mailing costs help to ensure that your materials are delivered on time and to the correct addresses, avoiding delays and delivery issues.
4. Measuring your ROI: Accurate mailing quotes allow you to measure the return on investment (ROI) of your direct mail marketing campaign, helping you to make informed decisions about future campaigns.

Choosing the Right Direct Mail Printing and Fulfillment Service

Choosing the right direct mail printing and fulfillment service is crucial for getting accurate mailing quotes and ensuring the success of your direct mail marketing campaign. When choosing a service, consider the following factors:

1. Experience: Look for a direct mail printing and fulfillment service with extensive experience in the industry, and a proven track record of success.
2. Quality: Look for a service that offers high-quality printing and fulfillment services, ensuring that your marketing materials make a positive impression on potential customers.
3. Pricing: Compare pricing from multiple providers to ensure that you’re getting a fair and competitive price. While there’s many moving parts to any campaign we have created a simple postcard direct mail calculator that provides you with a solid estimate on what your campaign will cost.
   
4. Customer service: Look for a service that offers excellent customer service, with prompt and professional communication throughout the entire process.

At Catdi Printing, we offer a wide range of direct mail printing and fulfillment services to help you create successful direct mail marketing campaigns. Contact us today to learn more about how we can help you with your next campaign, and to get accurate mailing quotes that fit within your budget.

The post Getting Accurate Mailing Quotes: Tips and Tricks for Direct Mail Marketing Campaigns appeared first on Catdi Printing.

There have been days when 2157 Rayburn House Office Building had the feel of a boxing match.

It’s the House Oversight and Government Reform Committee room where Republicans and Democrats have been known to go at each other with vehemence.

That wasn’t the case Tuesday.

Members on each side of the dais went out of their way to praise representatives from both parties for work on legislation designed to save the U.S. Postal Service (USPS) from financial ruin.

For more years than can be easily remembered, the Postal Service has pleaded with Congress for help with its financial situation. Members of Congress, along with postal unions and other interested folks, agreed that the financial picture was bleak, but consensus on getting out of the hole seemed beyond reach.

Now, with bipartisan legislation being considered in the infamously partisan House, hopeless no longer describes the USPS’s future. It’s not fixed yet, but the Postal Service Reform Act of 2017 provides a degree of optimism that for many years was absent.

“We’re actually going to get to the finish line and get a bill on the president’s desk,” Committee Chairman Jason Chaffetz (R-Utah) told the hearing. “I’d like to see that as a bipartisan reform proposal that we can all get behind and champion. I didn’t get everything I wanted, Congressman (Elijah E.) Cummings didn’t get everything he wanted, but that’s the nature of coming up with a compromise without compromising your principles.” He and Cummings (Md.), the top Democrat on the committee, made a point of thanking Reps. Mark Meadows (R-N.C.), Gerald E. Connolly (D-Va.), Stephen F. Lynch (D-Mass.), Dennis A. Ross (R-Fla.) and Brenda Lawrence (D-Mich.), who was a longtime postal employee.

“We’re faced … with 10 consecutive years of financial losses at the Postal Service, totaling some $62 billion. The United States Postal Service isn’t at ‘a’ crossroad, it’s at ‘the’ crossroads,” Chaffetz said. “It’s up to this Congress to address the challenges facing the Postal Service, its customers, the businesses that rely on it, and the taxpayers who will bear the burden if we fail to act.”

Much of what the bill would do is in the weeds of postal finances, dealing with the nitty-gritty of health benefits for employees and retirees, pensions, governance and contracting. Postmaster General Megan J. Brennan said the provision requiring postal retirees to fully participate in Medicare is key because that “would essentially eliminate our unfunded liability for retiree health benefits,” which has been a major driver of postal doldrums.

The National Active and Retired Federal Employees Association (NARFE) objected to this proposal, saying it would mean a monthly increase in Medicare premiums of at least $134 for postal retirees. “All for health insurance coverage many postal retirees do not want, may not be able to afford, and have previously chosen not to take,” said a letter to the committee from NARFE President Richard G. Thissen.

For customers, the legislation would allow a one-cent increase in the price of a first-class stamp. Centralized, or cluster box, delivery would be used for homes where 40 percent of residents agree, with a waiver for the physically disabled. Before postal officials could close a local post office, they would have to consider the distance to the next one, the availability of broadband Internet service and local conditions, including weather and terrain.

In a demonstration of the exceptional unity around this bill, even the Coalition for a 21st Century Postal Service (C21), an organization of mailing industry trade associations and companies, endorsed the legislation, including the postage increase.

“To put it bluntly, mailers do not welcome rate increases generally, including this one. They are bad for business,” said Art Sackler, C21’s manager. “Nonetheless, we accept the necessity in this unique set of circumstances for the one-time across-the-board 2.15 percent increase … as, from our perspective, a necessary evil to assure longer-term postal financial stability.”

The bill would not end Saturday mail delivery, once strongly advocated by postal officials as a major component of their cost-saving strategy. Brennan acknowledged that would not fly with Congress.

Before the celebration over the bill begins, let’s recall that there has been hope before, only to have it wane as talk faded to inaction. At a January 2016 Senate Homeland Security and Governmental Affairs Committee hearing, the postmaster general, the leader of the letter carriers’ union and a trade association representative all supported Sen. Thomas R. Carper’s (D-Del.) postal reform bill that increased hope but was not enacted.

Notably absent at that point was support from Sen. Ron Johnson (R-Wis.), chairman of the Senate committee. Notably, the House bill, which includes some elements of Carper’s legislation, is a thoroughly bipartisan effort led by the oversight committee’s Republican chairman and ranking Democrat.

With that bipartisan backing, optimism grows. The mounting consensus around the House bill builds on the forward momentum generated at the Senate hearing and House committee approval of a bipartisan postal reform bill last year that was never considered by the full House.

“The need for postal reform is as urgent as ever. Fortunately, we also may be closer than ever to enacting reform,” Cummings said. “Only we can ensure that this 240-year old institution — an institution that connects every family, business, and community in this nation — will continue to be there to serve all Americans.”

Read more:

Postal reform consensus develops; 5-day delivery dead

U.S. Postal Service to halt retail sales at Staples stores after union complaints

The exception to Postal Service adage about delivering mail

Source: New feed

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What is EDDM Indicia?

EDDM stands for Every Door Direct Mail, which is a direct mail marketing service provided by the United States Postal Service (USPS). EDDM allows businesses to reach a large number of potential customers in a specific area by delivering their marketing materials directly to every door on a postal carrier’s route.

Indicia, on the other hand, refers to the markings that appear on a piece of mail indicating that the postage has been paid. The indicia usually includes the class of mail, the amount of postage paid, and the permit number of the mailer.

EDDM indicia, then, is the indicia used for Every Door Direct Mail campaigns. It includes specific information about the EDDM campaign, such as the zip code it’s targeting and the USPS EDDM permit number.

How Does EDDM Indicia Work?

When you use EDDM to deliver your marketing materials, you don’t need to have a list of addresses or even a mailing permit. Instead, you can simply choose the carrier routes you want to target using the USPS online tool, and your materials will be delivered to every address on those routes.

To use EDDM, you’ll need to create your marketing materials, such as postcards or flyers, and then bundle them by carrier route. You’ll also need to include EDDM indicia on each piece of mail. This indicia tells the USPS that the postage has been paid for the EDDM campaign, and it provides information about the campaign itself.

Why Does EDDM Indicia Matter?

EDDM indicia matters because it ensures that your marketing materials are delivered to the correct addresses and that you’re paying the correct postage for your EDDM campaign. If you don’t include the correct indicia, your materials may not be delivered or may be returned to you.

In addition to ensuring that your materials are delivered, EDDM indicia also provides valuable information to the USPS. This information helps the USPS track EDDM campaigns and ensure that they’re being executed correctly. The USPS uses this information to make improvements to the EDDM program, which can benefit businesses that use the service.

Another reason why EDDM indicia matters is that it can impact the overall effectiveness of your marketing campaign. When you use EDDM, you’re reaching a large number of potential customers in a specific area. By including an imprinted designation on mail, you’re demonstrating that you’ve taken the time to understand the EDDM process and that you’re committed to delivering a professional, high-quality marketing campaign.

Tips for Using EDDM Indicia Effectively

To ensure that your EDDM campaign is successful, there are a few tips to keep in mind when using EDDM indicia:

1. Include all necessary information: Make sure that your imprinted designation on mail includes all necessary information, such as the USPS EDDM permit number, the zip code you’re targeting, and the class of mail.
2. Use high-quality materials: When creating your marketing materials, use high-quality paper, ink, and other materials. This will ensure that your materials look professional and make a positive impression on potential customers.
3. Target the right areas: Choose carrier routes that are most likely to contain potential customers for your business. Consider demographics, such as age, income, and education level, and tailor your marketing materials accordingly.
4. Include a clear call to action: Make sure that your marketing materials include a clear call to action, such as “call now” or “visit our website.” This will encourage potential customers to take action and engage with your business.
5. Track your results: After your EDDM campaign is complete, track your results to determine its effectiveness. Use this information to make improvements to your next campaign.

In Conclusion

EDDM indicia is an important part of any Every Door Direct Mail campaign. It ensures that your materials are delivered to the correct addresses and that you’re paying the correct postage for your campaign. By understanding how EDDM indicia works and using it effectively, you can create a successful direct mail marketing campaign that reaches a large number of potential customers in your target area.

If you’re interested in using EDDM for your next marketing campaign, Catdi Printing can help. We offer a range of EDDM printing and design services to help you create high-quality marketing materials that will make a positive impression on potential customers. Contact us today to learn more about how we can help you with your EDDM campaign.

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In an effort to help businesses better realize the effectiveness of direct mail services, Houston Printing Services, Catdi Printing, offer regular sales and discounts for their services.“We understand how difficult it can be to find reliable Houston EDDM Printing Services,” stated company representative Carlos DeSantos. “Printing companies will come and go all the time, which is why we are here and intend to stay. The fact is, we rely on marketing efforts that many other companies have “written off” because we know they work. We want to help businesses utilize direct mail with amazing quality flyers that get the results they want and expect.”

One of the main reasons that direct mail is still an effective marketing effort is because people feel as though it is a more personal method than online sales techniques. This helps consumers feel important, which will then encourage them to make a purchase with the company sending the flyers or sales ads.“In addition to offering Houston Postcard Printing Services with your ads and information on it, we also do this at an affordable price,” continued DeSantos. “Our goal is to provide superior direct mail services to meet the need of modern businesses. This will ensure you get the results you want from the direct mail marketing materials you invest in.”Customers interested in the direct mail marketing services offered by Catdi Printing can learn more by visiting the website.

ABOUT CATDI PRINTING

Catdi Printing is one of the biggest and strongest marketing networks available today. The company offers an array of channels to ensure clients receive the most exposure possible for an affordable price. The goal of the company is to continue bridging the gap to help clients gain ground by building awareness for their brand. The network of Catdi Printing is extremely diverse and is able to harness the full power of the Internet to attract more customers than other, similar companies. The services offered by this company are available 24/7 to ensure that businesses can get the marketing products they need when they are needed.

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