• Classes of Mail (July 2024)
• How Postcard Size Affects Postage
• Postcard Mailing Quantities & Their Influence on Postage
• Postcard USPS Postage Common FAQs

Well… here we go again with another postage increase. When it comes to mailing postcards, the postage always goes up! However, to be fair to the USPS, the increase is often minimal. However, it is essential to understand that various factors influence the overall cost. These factors include the class of mail, postcard size and weight, and the quantity being mailed. Let’s dive into the specifics to help you better understand the postage rates for your project, including any rate increase implications and the upcoming adjustments in January 2024, as announced by the USPS.

Per the USPS: WASHINGTON, DC — Today, the U. S. Postal Service filed notice with the Postal Regulatory Commission of mailing services price changes to take effect July 14, 2024. The new rates include a 5-cent increase in the price of a First-Class Mail Forever stamp from 68 cents to 73 cents.

The proposed adjustments, approved by the governors of the Postal Service, would raise mailing services product prices by approximately 7.8 percent. If favorably reviewed by the commission, the price changes would include:

These listed prices don’t really reflect pre-sorted rates used with direct mail marketing, but they nevertheless do reflect an increase. Below, you’ll learn what steps and options are available to downplay any increases from the USPS.

Classes of Mail (July 2024)

First Class Mail Postage Rates

First Class Postage is known for its speed and reliability but watch for any rate increase. This type of mail is given priority by the USPS, ensuring quick delivery times of 1-5 business days, even as postage rates increase. However, it comes at a higher cost, ranging from $0.40 to $1.16 per piece. A minimum of 500 pieces is required for bulk mailing to qualify for presort pricing, according to the Postal Regulatory Commission. This class of postcard postage is the most expensive.

Pros:

• Fast delivery (1-5 business days) with first-class or priority mail options, despite the USPS Ground Advantage service updates announced by the United States Postal Service.
• Priority handling by USPS
• Forwarding and return services are included, subject to postal service guidelines.

Cons:

• Higher cost compared to other classes
• Requires a minimum of 500 pieces for presort pricing

Standard Mail Postcard Rates (Marketing Mail aka Bulk Mail)

Standard Mail is a cost-effective option for bulk mailing, though it has longer delivery times of 3-21 days, and postage rates increase periodically. It’s ideal for non-time-sensitive mailings, with rates significantly lower than First Class Mail. A minimum of 200 pieces is required; nonprofits can benefit from even lower rates.

Pros:

• Lower cost, especially for bulk mail, which benefits from lower shipping rates announced by the USPS.
• Nonprofit rates available
• Ideal for marketing campaigns, particularly as you navigate the usps rate changes.

Cons:

• Longer delivery time (3-are 21 days)
• No forwarding or return services included

Every Door Direct Mail (EDDM)

EDDM allows you to send postcards to entire postal routes without a mailing list. Delivery times range from 2 to 15 days, with costs of around $0.20 per piece, according to the shipping rates announced by USPS. This is one of the main reasons, amongst many others, why many small businesses choose Every Door Direct Mail, as postage is very low. It’s very popular for service based businesses like dentists and dry cleaners.

Pros:

• No mailing list is needed, but consider using a postage meter for efficiency.
• Low cost per piece
• Broad audience reach

Cons:

• Limited to specific sizes and weights
• Delivery time can vary (2-15 days), similar to standard rate postage.
• No tracking or forwarding capabilities

Presorted vs. Non-Presorted Postcard Mail

Presorted mail involves organizing mail by ZIP codes to receive lower postage rates. Minimum mailing quantities are 500 for First Class Presort Rates and 200 for Standard Presort Rates. Partnering with a mail house can simplify this process and ensure you benefit from the reduced rates, even with the 2024 price increase.

Pros:

• Lower postage rates
• Efficient for large mailings
• Faster delivery than non-presorted mail, although prices will increase soon.

Cons:

• Requires a minimum quantity, which postal service changes might impact.
• It needs proper sorting by ZIP codes

Commingled Postcard Marketing

Commingling postcards combine your mail with other companies’ mailings to achieve bulk rates without meeting the minimum quantity requirements. This service offers delivery times of 2-15 days and costs similar to Standard Presort Mail, with no minimum quantity needed.

Pros:

• Given the current shipping rates, bulk rates without minimum quantity can be advantageous.
• Cost-effective for small mailings
• Decent delivery times (2-15 days)

Cons:

• Reliant on third-party services
• Delivery times can vary

Postcard Sizes

Postcard sizes affect the class of mail you can choose and the postage rates, which may see a rate increase. Here are some standard sizes and their impact on postage costs:

Standard Sizes

• 4 “x6” and 4.25 “x6”: These sizes qualify for the lowest First Class Mail postcard rates, which might be affected when the United States Postal Service changes stamp prices. They are ideal for short, impactful messages and are economical for large mailings, especially when using a postage meter.
• 5 “x7”: Slightly more significant, these can still be mailed at a reasonable rate but may incur higher costs than the most petite standard sizes.

Oversized Postcards

• 5.5 “x8.5”: Larger postcards like this have a higher visual impact and can convey more information. They often require higher postage rates.
• 6.5 “x9” and 6 “x11”These sizes are eligible for EDDM and provide ample space for graphics and text, ensuring you can fully implement your marketing strategy. However, they cost more per piece in terms of postage, especially with the upcoming postage rates increase.

Impact on Postage Costs: Expect potential price increases and adjustments in January 2024.

• Small Postcards (4 “x6” ): These qualify for the lowest First Class Mail rates, making them a cost-effective option for large-scale campaigns.
• Medium to Large Postcards (5 “x7” and larger): These require more postage due to their size and weight but can be more effective for detailed marketing messages.

Postcard Mailing Quantities

Quantities influence postage costs, with higher quantities generally reducing per-piece rates. Here’s how different quantities affect pricing:

Small Quantities (Below 200)

• It is ideal for targeted mailings but not eligible for bulk discounts, unlike some other methods recognized by the Postal Regulatory Commission.
• Higher per-piece costs due to non-presorted rates might increase further in January 2024.

Medium Quantities (200-500)

• Qualify for Standard Mail rates.
• Eligible for bulk discounts, reducing per-piece costs and offsetting any potential rate increase, including the cent adjustments in January 2024.

Large Quantities (500 and above)

• Benefit from the lowest rates due to presorted and commingled options, even as USPS rate changes take effect.
• Significant cost savings on a per-piece basis, making them ideal for extensive marketing campaigns, even with us postal service rate changes.

Postcard Postage FAQ

How Many Stamps Do I Need for My Postcard?

For standard and oversized postcards sent domestically, typically one stamp is sufficient. Larger postcards may require a second stamp.

Is a Stamp Necessary for My Postcard?

In high-volume mailings, using permit imprint indicia instead of stamps can be much more cost-effective and simplify the process, which the United States Postal Service often recommends.

Do Postcards Need Envelopes?

Postcards do not require envelopes, which ensures immediate visibility and typically lower costs compared to other options like postage stamps.

What Are the Postcard Design Requirements?

Ensure a blank space of 4″x2.25″ on the back, usually in the bottom right corner, for mailing information.

Is a Return Address Needed on a Postcard?

A return address is optional unless you want undeliverable postcards returned to you, typically used for first-class mail.

Which Postcard Size Should I Choose?

Choose a size based on your message and budget. Smaller postcards are cost-effective, while larger ones make a bigger impact.

Why Does the USPS Keep Increasing Postage Rates?

USPS increases postage rates to keep up with inflation, rising operational costs, and declining mail volumes. These adjustments help maintain financial stability and ensure continued service quality.

How Often Does the USPS Raise Postage Rates?

The USPS typically reviews postage rates annually and may implement increases to cover operational expenses and inflation. Staying updated with USPS announcements can help you plan your mailing budget as postage stamp prices fluctuate.

How Can I Save on Postage Costs Despite Rate Increases?

To mitigate the impact of rate increases, consider bulk mailing options, presorted mail, or using services like Every Door Direct Mail (EDDM) that offer discounted rates for larger quantities.

Ready to Get Started on Your Postcard Project?

Catdi Printing offers comprehensive commercial printing and direct mailing services, ensuring your postcards reach their destination efficiently and cost-effectively. For more information or to start your postcard mailing, visit our product page. Our direct mail experts can assist you with any questions or guidance, especially about the upcoming postage price changes, including how prices will increase.

The post 2024 USPS Rates | Postcard Postage Rates Cost Guide (UPDATED) appeared first on Catdi Printing.

In this guide, we’ll dive into the benefits, drawbacks, and technical details of First Class Postage, compare it to other postage classes of mail, and provide insights into when to use it for your direct mail marketing strategy focuses on using first class mail for optimal delivery. Direct mail pieces are a crucial component of effective marketing campaign strategy.

What is First Class Postage?

First Class Postage is the USPS’s fastest standard mailing option, designed for letters, postcards, and lightweight packages. It ensures your mail is delivered quickly and professionally, making it a great choice for businesses sending time-sensitive or personalized materials.

Technical Specifications for First Class Postage:

• Delivery Speed: Typically delivered within 1–5 business days.
• Weight Limits:
  • Letters: Up to 3.5 ounces.
  • Flats (large envelopes): Up to 13 ounces.
• Size Limits:
  • Letters: Minimum 5 x 3.5 inches, maximum 11.5 x 6.125 inches.
  • Flats: Maximum 15 x 12 inches.
• Postage Rates (2024):
  • Letters: $0.73 for the first ounce, $0.24 per additional ounce.
  • Postcards: $0.51.
  • Flats: $1.26 for the first ounce, with incremental increases for additional weight.

When to Use First Class Postage

First Class Postage is perfect for certain scenarios where speed and professionalism are priorities.

1. Time-Sensitive Campaigns
   This is best reason to use First Class postage is if your mail includes limited-time offers, invitations to upcoming events, or time-sensitive promotions, First Class Postage ensures quick delivery, ensuring recipients act before deadlines pass.
2. Targeted Audiences
   First Class Postage helps deliver a more personalized and professional touch for high-value customers or niche markets. The added priority benefits VIP customers and exclusive campaigns.
3. Small Campaigns
   Businesses with lower-volume mailings can avoid the bulk mail thresholds required by Standard Mail, making First Class Postage a flexible choice for smaller direct mail initiatives.
4. Official Communications
   Use First Class Postage for invoices, legal notices, and customer account updates. The return-to-sender feature ensures undeliverable mail doesn’t get lost, maintaining a professional image.

When NOT to Use First Class Postage

Despite its benefits, First Class Postage isn’t always the best fit for every campaign.

1. Large-Volume Mailings
   If you’re mailing thousands of pieces of standard size postcards (bulk mail) offers significant cost savings. Though slower (delivery times range from 2–9 business days), the reduced postage rates make it ideal for broad-reaching campaigns.
2. Local Saturation Campaigns
   For campaigns targeting entire neighborhoods, Every Door Direct Mail (EDDM) is a more affordable option. It allows businesses to blanket specific areas without needing a mailing list.
3. Heavy or Oversized Mailers
   First Class Postage has strict weight limits (13 ounces for flats).

Comparing First Class Postage to Other Mailing Classes

Standard Mail (Bulk Mail)

• Best For: Large-volume campaigns targeting a broad audience.
• Cost: Lower per-piece rate but slower delivery times (2–9 business days).
• Drawback: Requires a minimum of 200 pieces, making it less flexible for smaller campaigns.

Every Door Direct Mail (EDDM)

• Best For: Saturating local areas with promotional offers, such as for restaurants, gyms, or retailers.
• Cost: Extremely affordable due to no mailing list requirements.
• Drawback: Lacks the personalization options available with First Class or Standard Mail.

Top Benefits of First Class Postage

1. Speed
   First Class Postage ensures faster delivery than Standard Mail, helping you meet tight deadlines for marketing initiatives.
2. Professionalism
   The return-to-sender service ensures undeliverable mail in your direct mail marketing doesn’t get lost, keeping your communication accurate and professional.
3. Higher Engagement Rates
   Recipients are more likely to open and respond to First Class mail, as it often conveys importance compared to bulk mail.
4. Flexibility
   With no minimum volume requirements, it’s perfect for businesses running smaller, targeted campaigns.
5. Trackable Options
   Certified Mail and Registered Mail add tracking and security, making First Class Postage ideal for important communications.

Drawbacks of First Class Postage

1. Cost
   First Class Postage is way more expensive per piece compared to Standard Mail or EDDM. For large-volume direct mail marketing campaigns, this can significantly increase your budget.
2. Weight and Size Restrictions
   Mail that exceeds the size and weight limits incurs additional fees, making it less suitable for heavy or oversized items.
3. No Bulk Discounts
   Unlike Standard Mail, First Class Postage doesn’t offer cost reductions for larger volumes in direct mail pieces.

Pro Tips for Maximizing First Class Postage

• Target High-Value Audiences: Use First Class Postage for VIP customers or campaigns with a high ROI.
• Optimize Design: Ensure your mail pieces meet USPS size and weight requirements to avoid unnecessary fees.
• Combine with EDDM: Pair First Class Postage with EDDM to reach broad audiences while giving priority to select segments.

Why Choose Catdi Printing?

At Catdi Printing, we specialize in helping businesses create effective and impactful direct mail campaigns. When you choose us, you’re not just getting commercial printing services—you’re getting a partner dedicated to your success.

What We Offer:

• Custom Design: Our team creates stunning postcards, letters, and brochures that grab attention.
• Mailing List Services: Partnering with Mailers Haven, we provide accurate and targeted mailing lists to maximize ROI.
• USPS Expertise: We handle all the details, ensuring your mail complies with USPS regulations.
• Integrated Campaigns are essential for a successful direct mail marketing strategy.: Combine First Class Postage with bulk mail or EDDM for a tailored strategy that fits your budget and goals.

Pro Tip: First Class Postage is perfect for smaller, high-impact campaigns. Our team can help you design a strategy that balances speed, cost, and effectiveness.

First Class Postage is an excellent option for direct mail marketing campaigns that demand speed, professionalism, and engagement. While it’s not always the most cost-effective choice for large-volume or broad-reach campaigns, its unique benefits make it invaluable for targeted and time-sensitive mailings.

Need help designing and executing your next direct mail campaign? Let Catdi Printing guide you every step of the way. Learn more about our direct mail services and discover how we can help your business stand out.

The post When and When Not to Use First Class Postage for Direct Mail Campaigns appeared first on Catdi Printing.