Not only are our design services amazing but our prices are extremely affordable and the quality of our printing is superb. When someone is in need of graphic design they will often try to save on costs by attempting to put their pieces together themselves. What they don’t realize is that the design of a mail piece is much more important than they could possibly imagine.

The overall appearance of your mail piece is the first thing that the recipient will see when emptying their mailbox. The decision to read the mail piece or toss it straight into the trash will be based entirely on its graphic design. If you compare your mail piece to a plate of food then saying that you eat with your eyes before your stomach may be the best way to explain this.

Nine times out of ten a person will choose a plate of food that LOOKS good, and even though the meal they passed on was the best thing they would have ever eaten – their eyes ate first. There are also the subtle psychological elements to be considered. A well structured design with a professional appearance adds to your credibility and inspires trust where one that is haphazard and disorganized can give the impression of a company that is poorly run and will discourage potential clients from making use of your offer.

If you intend to use direct mail to attract new customers then you should keep in mind that the graphic design service is one of the most important items to include in a mailing campaign, and in the long run, it comes with the smallest price tag. And with the Every Door Direct Mail program offered by USPS, now a direct mail campaign is an affordable option. You do not need names or street addresses, therefore you don’t have to buy or rent a mailing list. Instead your mail is distributed according to a carrier route, which can be for an entire zip code or streamlined using the USPS demographic filters.

We can offer same day or next delivery on all our print marketing services. In addition all direct mail services can be mailed from either Dallas or Houston. As we work directly with USPS and have experience with the EDDM Program we can guarantee that your piece will comply with all EDDM regulations regarding size, labelling options as well as the specific bundling and mailing requirements demanded by USPS.

We offer varying quantities for your print run which start as low as 500 pieces where most printers offer a minimum run of 1000 pieces. These smaller quantities are great for if you want to run a test campaign, offer a special promotion to people that stay within a certain radius of your business or have a promotion that lasts for a specific time period only.

We arrange for all of our clients to speak directly to a USPS representative who will explain everything you need to know about the EDDM program so contact us today and find out how we can help you!

The post Catdi Expands Direct Mail and Design Services into the Dallas Metro Area appeared first on Catdi Printing.

Signage serves many purposes, including marketing a business or product, enticing customers to visit a store, offering directions, promoting health and safety, and enhancing the appearance of a space. Nowadays, many types and forms of signage have come up to meet businesses’ and consumers’ signage needs. Among the prominent ones are gator board signs that offer businesses the ideal way to market themselves and accomplish other purposes.

What are gator board signs?

Gator boards are display boards made from rigid foam core that combines lightweight with durability to meet your signage needs. Gator board signs come in different sizes and shapes to give you what you are looking for. You can use gator board signs for your display purposes ranging from product displays to professional logos. Also, gator board signs are ideal for wall displays because they can be mounted, directional signage, and used for decorative purposes.

Although gator board signs have a similar appearance with other propped signage, they have various traits that make them unique and different from other signage. Here are some of them.

• They have greater sturdiness.
• The quality of gator board signs is unsurpassed and noticeable when handling and hanging.
• Durable to last up to 2 years when handled and stored well.
• Resistant to bending, breaking, and scratching.
• They are versatile and can be used for formal and casual spaces.
• Whether you have a frame or not, gator board signs still look fantastic.
• Affordable compared to high-resolution signage.

Design tips to make your gator board signs stand out:

When designing a gator board sign for your business, it is essential to choose your design elements carefully so that it stands out and accomplishes its purpose. Whether a sign is exhibiting your products or services, promoting an offer or discount, or showcasing your business name, the aesthetics and content of the sign are important.

When your sign is aesthetically attractive and conveys the right message, you are assured of its effectiveness. Also, in an era where there are signs everywhere, your sign needs to stand out from the rest. Below are five ways to make your gator board signs stand out in the crowd.

1. Color is king

The color you choose for a gator board sign is crucial. Hence, you should select a color that draws people’s attention to the design. If the sign is exhibiting an offer, the color should attract the attention of customers to it. In many cases, consumers associate your brand with the colors you often use in your signs. Here are some common colors and how to use them.

• Red: what do you feel after seeing the color red? It definitely escalates your breath and blood pressure. You can use the color red for your gator board sign to convey aspects such as speed if, for example, you sell cars. Who doesn’t like speedy cars?
• Purple: this is the color of royalty. You can use the royal color on your signage if you sell luxurious products such as suits and real estate.
• Blue: this color brings a feeling of tranquility and relaxation. If your business deals with products or services related to relaxation and wellness, this is the color to use for your gator board signage. For example, if you run a spa or sell mattress, purple is an excellent color for your signage.

2. Deliver a compelling message

The content that your gator board sign displays is very important. Ask yourself what the main message you want to convey is and then make it compelling. Maybe you want to highlight your business name, a special offer, or launch a new menu. Ensure that the content is catchy, relevant, and memorable.

Avoid too much writing on a sign because it makes it cluttered and clumsy. A short message is better because no one wants to spend much time reading your sign. It should be clear and straightforward.

3. Use images

People are visual beings and respond better to images than text. You can use an image on your gator board sign to convey your message. The image should be clear and visible. Also, it should be connected to your business so that when a customer sees it, they see your business. A logo is a prime example of an image you can use on your sign. It has a connection with your business and promotes brand consciousness.

4. Good print quality

The last thing you want is for your images and text to appear blurry on your gator board sign. Invest in good print quality to ensure that images and text appear in the best way possible. Good print quality makes a sign aesthetic and eye-catching. Also, it complements the quality of gator board. If you want people to look at your sign twice when they walk by, you know the secret.

5. Thoughtful gator board placement

You may have the best sign in your entire neighborhood, but if you don’t choose the right placement, no one will see it. The placement of the gator board sign will influence its effectiveness. Ensure you choose an ideal place to position your sign so that more people see it.

Also, consider elements such as size, shape, height, the direction of the sun, and the effect of weather on signage. If your sign is located in a crowded retail place, what will make it stand out?

Whether you want signage for indoor or outdoor use and business or personal purposes, gator board signs come in handy. Gator board signs are renowned for their lightweight, cost-effectiveness, high-quality prints, and sleek, vibrant look. Poor signage can make your business virtually invisible and damage your credibility, while a well-designed sign can earn you a competitive advantage and make you stand out from the rest. The next time you are creating a gator board sign, use these five tips. The results will amaze you.  Contact us for marketing and branding ideas for your business.

The post 5 Tips to Make Your Gator Board Signs Stand Out appeared first on Catdi Printing.

Sure, digital marketing comes with a near-limitless reach, but every door direct mail contact will always be part of a company’s advertising arsenal. Let’s look at the top three ways print marketing helps with business growth.

1. It reaches a local demographic

Yes, you can target people using social media based on location—but it often leads to imprecise results. For example, if you’re opening a new store or restaurant up the street, you want to meet your neighbors! Why not drop off the equivalent of a greeting card right on their doorsteps? Slip in some coupons, and you’re set. (Restaurants have the advantage of including a takeout menu.)

2. It’s often more engaging

Digital ads unlike print marketing disappear in the blink of an eye. The moment a web user clicks that “x” or navigates to a new page, any digital advertising is gone before they’ve taken in the information, let alone internalized it. On the other hand, a print mailer is tactile, tangible, stays in their hands longer, and, with well-designed layouts and imagery, encourages viewers to keep their eyes on it for a longer duration. 

3. It offers a high ROI

While e-blasts meet with almost immediate deletions, print campaigns and mailers produce a measurable degree of response. If the recipient is remotely interested and decides to hold on to a flyer or postcard, they now have something on hand for reference. They can come back to it and eventually act on it. With online ads, once a prospect logs off their browser—that content is out of sight, out of mind.

The post <strong>Three Standout Advantages of Print Marketing</strong> appeared first on Catdi Printing.

But What Exactly Is EDDM Printing 

EDDM is a unique program under the United States Postal Service. As a result, printing companies such as Catdi Printing have the permit to print and distribute EDDM compliant postcards for marketing campaigns. But that is if they meet USPS requirements.

These postcards are a crucial marketing and advertising tool that you can distribute to various locations. So, suppose yours is a Dallas-based business, EDDM printing in Dallas can conveniently work for you. The EDDM postcard distributor ensures every target location and every home around that locale receives your postcard.

As a bulk mailing option, EDDM printing enables you to send as little as 200 hundred and as much as 5000 postcards daily at a relatively cheaper cost than using other marketing options. The icing on the cake is that it doesn’t matter the Zip code, the price is low, and you can pay as little as 18.3¢ per postcard, which eventually can be good for your ROI.

Who Can Best Utilize EDDM Printing 

Small businesses and startups can significantly benefit from EDDM’s promotional materials such as postcards, flyers, brochures, and even full letters. But even the biggest brands in Dallas are known to fully utilize EDDM printing in Dallas to engage and retain their customers.

The aim of EDDM printing is for the message to land directly into your consumers’ hands and within the shortest time possible. Hence, it would be the best campaign strategy to promote around the households, business centers, and other local consumers. You can also use it to inform the target audience in the geographical areas about any grand opening in the offing or special offers. Anything to get them interested.

Examples of businesses likely to utilize EDDM printing to the fullest are grocery stores, restaurants, dry cleaners, and real estate agents. Even services providers such as attorneys, healthcare, and auto dealers can jump on this bandwagon. I can say that any local business targeting people within the locale can take advantage of this cheap but immensely effective campaign method to improve sales.

Why Is Catdi Printing The Best Choice For Your EDDM Printing

If you have your business around Dallas and the surrounding areas, you need a reliable and professional printing company. Catdi Printing is an EDDM printing in Dallas who design, print, and finally distribute EDDM postcards to all target areas.

How possible can this be, you might be asking. It is simple, Catdi partners with the United States Postal Mail Service to implement the EDDM program. The postage permit allows the company to conduct every aspect of EDDM campaigns to reach each target location and zip code, not just in Dallas but wherever you will instruct.

Assuming you need a 5000 daily distribution target, the Catdi printing ensures all the postcards reach designated areas, making your business visible. As a highly reputable printing company, you can expect the most professional postcards, making sense to everyone who sees them. Here is what else you can expect.

A One-Stop-Shop 

Shopping for EDDM printing at Catdi removes other related hassles and processes to complete your order. For example, the printer can design, edit, print, and distribute your postcards or flyers at the most affordable fee. Then, once you place the order and share your business idea, you can sit back and let things roll.

The Right Postcard Sizes

Catdi printing designs and prints a wide range of EDDM compliant sizes for mailing purposes. For your most successful EDDM campaigns, you can order the compact size postcard, which measures 6.5 “x 9”. You can also order for 11 “x 6.25”. These are long and flyer-shaped postcards, and most businesses prefer them for the contemporary landscape. Another good postcard size is the 8.5 “x 11”. This one is more letter-sized, and you can use it for those informative and detailed sales messages. It is also ideal for pamphlets and brochures.

Professional High-Resolution Prints

If you are looking for the most quality and durable EDDM printing in Dallas, Catdi would be your perfect pick for the price of digital. All you will have to do is place the order and the design type you need. Then you can leave it to the graphic design and printing team at Catdi to do your bidding. Both the artwork and material quality are also exceptional.

Excellent Customer Support

Catdi has been in the printing business for years. This experience comes with a massive mix of good customer support and expertise they offer you. It is not just that they are patient. They will consult closely with you from the start of the project to the finish so that the final piece comes out exactly as you envisioned. But that is not all, and everything happens within the agreed time frame. Sometimes your order is out earlier than expected.

How Can You Leverage On Catdi EDDM Printing in Dallas

Even though EDDM printing perfectly works in most situations, you should still strategically use it for maximum benefit. One of the areas EDDM printing is effective in includes the smallest of businesses and startups. For example, do you have a salon, restaurant, or even a dry cleaner, say in Dallas?

Even if you make service provisions, EDDM printing in Dallas might be your most workable marketing tool. As an offline marketing tool, EDDM printing in Dallas helps identify segments and quickly target your most converting audience. Here are other ways for effective Catdi and printing.

Reach Out Only to the Right Customers 

The best way EDDM printing campaigns can benefit you is to identify the right customers for your products/ services. Extensive research would unearth who these people are and where they reside. Once you have done this, you can decide the right amount of postcards and sizes to print and distribute at any given time. The right audience also converts almost immediately once they see the postcards. It works like a charm reminding them of the next purchase or to grab that offer they have waited for so long.

Use Targeted Messages

What do I mean by targeted messages? Simple, if you are distributing in Dallas, have your EDDM printing in Dallas target this particular geographical area with messages that resonate with them. The same applies to targeting a specific demographic or homogenous group, including gender, age, and even education.

While targeted messages are effective in digital marketing, the trend is gaining traction in offline marketing, too, so you shouldn’t wait to see how your business improves with this tactic.

Use Tailored Messaging

Do not be confused between targeted and tailored messaging. As I already indicated, targeted gravitates towards a demographic setting. On the contrary, a tailored print identifies specific traits and characteristics within that group and reinforces the message based on those habits.

The way you communicate strengthens the idea behind the overall message, enhancing conversion. And so, before you tailor that message, the first thing I suggest you do is thorough research among your target audience. Gather info regarding their needs, likes/dislikes regarding your product. Then tailor both the message and the product to meet that particular need.

Consider the Cost Factor

EDDM printing is one of the most cost-effective marketing strategies. Still, you must consider if it is worth the value for your money. If you think postcard adverts via EDDM printing in Dallas can be how you can save money to strengthen your business, so be it.

Remember, once you go the EDDM way, you won’t need to purchase things like mailing lists. The flyers, postcards, and even brochures can still deliver the message across without spending much.

Then, of course, you can take advantage of the free software to create your unique graphics. With meager printing charges, there is no stopping in impressing your target audience and making sales.

Start Small

If it is your first time using EDDM printing in Dallas, you will discover specific requirements formats, sizes, and even designs. But what is more critical is to find the mailers that work best in your location. And most of all is to start small, testing the waters with a smaller batch of the prints, and see the reception. Then, once it picks ground, you can keep increasing.

What Are the Advantages of Using EDDM Printing?

As an offline tool often overlooked, EDDM printing can do so much to attract customers to your business. The must-have promotional method comes with a wide range of benefits which you can only realize once you begin using it. Here is a list of the advantages of using this powerful tool.

1. EDDM Printing Is Easy to Create and Implement

If you are starting, EDDM could be your very first promotional strategy as it is easy to create. You do not need a marketing team. Instead, you can design your simple EDDM cards, take them to the printer, and finally do the distribution. To succeed, you can use those free Every Door Direct Mail templates and the readily available online postcards maker to accomplish your task.

Of course, the United States postal service has strict requirements regarding EDDM printing. So, if you are creating any postcards, I suggest you use free EDDM postcard templates, eliminating the tendency for guesswork. Are you uncertain about the delivery area of your EDDM postcards? You can use the USPS EDDM Mapping Tool, which shows the best places for your campaign efforts.

2. EDDM Printing Is a Huge Money Saver 

Again, if you are starting or yours is a small business, all you want right now is to save on the dough. By choosing EDDM printing, you will see that the amount going into the design and printing is negligible.

Let’s assume you plan to post some of the postcards. The amount you use for standard EDDM postcard postage is much lower at $0.178 per piece than standard postcard postage,  costing $0.35 per piece. So if you do the math, you will be making roughly 50% savings on your promotional campaign.

Remember, you also eliminate some of the mail cost-related factors, such as creating mail lists while using EDDM. A typical mail list can cost to the tune of $100. And have you forgotten the mailing permit, which is not less than$ 225? With these amounts out of the way, there isn’t an excuse why your business shouldn’t soar. 

3. Eddm Helps with Local Marketing

EDDM printing in Dallas could be your respite for those smaller Dallas-based businesses since it is a perfect way to attract your local consumers. Examples of local businesses that can make do with local customers include florists, real estate agents, pharmacies, malls, and clothing stores.

Indeed, there are many more, and EDDM printing could be the best way to reach the targets for these products. It is also so easy and convenient for mailers to get to every location and every door. However, I still recommend the USPS Mapping Tool to pick the suitable sites for your EDDM postcard delivery and have the correct response. 

4. You Can Select Where to Deliver 

With EDDM printing and marketing, you have to concentrate on specific correspondence areas for maximum effect. For example, you can choose to have your postcards go to residential areas only based on your promoting products. You can also choose to promote both around businesses and residential areas if you feel that will produce a considerable impact.

5. There is Plenty of Space For Messaging

EDDM postcards come in different sizes. The grander and jumbo-sized postcards enable you to write more detailed info about your products. I also know that Catdi printing can guide you on the right size and the number of words and sentences you can include.

Catdi EDDM Printing FAQs

Like any other business, people want to know what is in it for them when it comes to Catdi EDDM Printing. So check out some of the frequently asked questions and answers.

How does Catdi EDDM printing work?

Catdi printing works in partnership with USPS (United States Postal Services) to run the EDDM printing program. The company subscribes to all the USPS EDDM requirements and strictly follows all the formats and postcard size rules.

Once you link with Catdi and provide your postcard idea, they use their creative designers to bring to life the artsiest and professional postcard and print it. You can also rely upon Catdi printing for your EDDM post distribution.

Does EDDM printing work for big brands too?

Yes, big brands can use EDDM printing to engage and retain their consumer base.

Conclusion

People keep asking if EDDM printing works at all. I say yes. It functions primarily as a perfect promotional tool for small local businesses. Eddm printing is almost the safest and cheapest means of advertising to bring your business to the limelight.

And suppose it is within your surroundings. You will have identified the right audience and target areas for distribution. If you are hyping about a grand opening, or special offers, or new products, it won’t take long before you have people lining up, which is also the proper response you want for your business.

The post Catdi Printing; For All Your EDDM Printing In Dallas appeared first on Catdi Printing.

What are EDDM Postcards?

EDDM is an acronym for Every Door Direct Mail. It is a USPS service that lets you promote your business to households and businesses in your desired neighborhoods. Using the service, you can reach your prospects in a specific area easily and affordably. Your printed ads will be distributed to all households located in a given area. For example, if you are a local restaurant that wants to promote your delivery menus, you can use EDDM postcards to notify your target neighborhoods about them.

Why Should Small Businesses Use EDDM Postcards?

They’re cost effective

EDDM postcards come with a reduced postal cost and hence accommodate small and local businesses with tiny marketing budgets. With EDDM postcards, you don’t require a mailing list, and therefore you don’t have to incur the cost of purchasing one. You simply specify your target neighborhood, and USPS does the rest.

Also, you don’t require postage permits like before –which could be as costly as $450- and hence save money. EDDM postcards have low cost-per-lead, making them an inexpensive marketing method compared to other traditional marketing methods.

It saves time

Your business does not have to spend loads of time searching for mailing addresses. Instead, you just concentrate on print marketing and content while the postal services handle the rest. You can focus on the core activities of your business, such as sales and customer service.

They’re effective

According to the United States Postal Service, consumers receive 98% of delivered mail the same day, with 77% of them being sorted and 47% being opened. A direct mail study revealed that postcards are useful advertising methods. Since a postcard does not require opening, the recipient will receive the message.

They offer greater flexibility

EDDM postcards come in various sizes to accommodate any type of content. Whether you want to send a short sales announcement or a detailed product story, EDDM postcards let you do that.

Easy coupons and specials distribution

EDDM has a low cost of distribution and hence can be ideal for giving out coupons, discounts, and event sales.

Produce eye-catching postcards

Thanks to technology, you can print colorful and eye-catching EDDM postcards that are visually attractive. They help you stand out from your competitors and catch the prospects’ attention.

Easy targeting

Among the main benefits of EDDM postcards is that they allow local area marketing. EDDM postcards are geographically-focused and directed to prospects that are likely to make a purchase. For instance, if your business is a spa and you offer coupons on the postcard, the next time a customer wants to visit a spa, she may consider your business to redeem the code.

Elements You Should Include in Your EDDM Postcards

A picture is worth a thousand words, but an effective EDDM postcard design is equivalent to a thousand leads. Below are eight elements you should include in your next run of EDDM postcards to maximize your returns.

1.   Headline

Your EDDM postcard should contain a clear and bold headline that lets the recipient identify the main idea –what the postcard is all about. It is best practice to use a bigger font size for the headline to differentiate it from the rest of the text. At first glance, the readers should know what you are promoting. Is it a spa, restaurant, attorney service, or cleaning service?

2.   Graphics

You should choose a graphic that is easy to understand and resonates with your headline. A graphic reinforces the message as well as catches attention. For example, if you are a real estate business trying to get people to list their homes, you can reinforce your message with a picture of a home with a clear and visible SOLD sign.

3.   Colors

You can use color to make your message pop. Look for a color that is relevant to your message. Although most marketers employ the psychology of color to entice customers, you can use the color patterns that relate to your business.

4.   The offer

Give readers a reason to contact you NOW by providing an offer. You can give them limited-time offers, coupons, and great discounts. Additionally, apart from including the features of your products, also state the benefits. For example, apart from telling your prospects that you offer low-interest rates on mortgages, tell them the benefit of low- interest rates –lower monthly payments.

5.   Call to action

After providing all information on your EDDM postcard, follow it with a straightforward call-to-action. Let your recipients know what you want them to do after reading your postcard. Do you want them to call you for more information, check you out online, or visit your store to redeem a coupon?

Make it clear!

6.   Contact Information

Do not forget to include your name, phone number, and web address in your EDDM postcard. It should be clear and legible.

7.   Typography

Nobody wants to read a poorly arranged and designed EDDM postcard. Ensure you design your postcard in a way that appeals to readers. Your choice of typeface can be influential to readers and convey emotions and thus should be done cautiously. For example, if you want to stimulate humor, you can use a doodle-like font. If you want to evoke a professional feel, why not try Times New Roman font.

8.   Printing quality

Finally, your EDDM postcard should utilize durable materials and top-notch printing. The vividness of your text and graphics will influence the reader’s perception of your postcard. Catdi can help you print high-quality and durable EDDM postcards that help your business get noticed.

The post 8 Elements You Should Include in Your Next Run of EDDM Postcards appeared first on Catdi Printing.