Stick around; we’re diving deep into why businesses are so enamored with these uncoated gems. Don’t miss out on this insightful journey.

The Cost Factor: Budget-Friendly Marketing

Marketing is all about the bang for your buck. No coating EDDM postcards offer a cost-effective solution that doesn’t sacrifice quality. You’ll save money in the long run, which will make your finance person happy. Why pay more when you can get great quality for less?

The Environmental Perspective: Easier on the Planet

In this age of sustainability, every choice counts. By opting for uncoated postcards, you’re making a statement. You’re aligning your brand with eco-conscious values. Mother Earth thanks you, and so do consumers who value green initiatives.

The Art of Simplicity: Uncomplicated Designs

Simplicity is the ultimate sophistication, as a great man once said. With EDDM postcards, the uncoated surface is your canvas for straightforward messaging. No distractions, just your message shining through. In a world of information overload, clarity is priceless.

Speedy Turnaround: The Quick-to-Print Advantage

In the fast-paced business world, time is of the essence. That’s where no coating comes in handy. Not only do you save time during the printing process, but you can also react faster to market changes. Planning an event on short notice? You’ve got this.

EDDM Postcard Printing: A Snapshot

The world of EDDM postcard printing offers a myriad of options. No coating often accelerates the printing process, cutting down on lead times. So you’re not just saving time; you’re also keeping your marketing agile and responsive.

Texture Matters: The Tactile Experience

The way something feels to the touch can make all the difference. Uncoated postcards add an authentic, tactile layer to your marketing. They feel real, inviting further engagement. So yes, even the choice of texture can influence customer behavior.

Postal Regulations and No Coating EDDM Postcards

Before you start printing, keep in mind that the USPS has its own guidelines. The good news is that no coating EDDM postcards usually meet these rules. They’re cost-effective and easy to manage. Choosing them is just a wise move all around.

Case Studies: Success Stories in Diverse Industries

Businesses across sectors have found success with no coating EDDM postcards. No matter if you’re in healthcare, selling homes, or running a shop, these postcards get the job done. They’re versatile and give you the edge you need.

EDDM Postcards Printing: Industry Examples

How can a marketing tool be so universally effective? Because it adapts. Whether it’s a local bakery or a multinational corporation, EDDM postcards printing fits the bill. Customizable, affordable, and effective—what’s not to love?

Benefits of No Coating EDDM Postcards

When you hear “no coating EDDM postcards,” what comes to mind? You might think it’s just another marketing tactic, but the benefits are real and numerous. Let’s walk through five standout perks that make these postcards a go-to choice for businesses.

Easy to Write On

First off, the absence of a coating means these cards are a dream to write on. You know how frustrating it can be to jot down something on a glossy surface, right? Not a problem here. These uncoated cards let pens glide smoothly across the surface, making it simple to add personalized notes or addresses.

Quick Drying Time

Secondly, let’s talk about quick drying time. With no coating, ink on the postcard dries in a snap. Gone are the days of smudges and unsightly ink spots that can turn a beautiful design into a mess. It’s a time-saver, too; no more waiting around for ink to set!

Enhanced Colors and Graphics

Third, the natural finish of no coating EDDM postcards allows for a different kind of aesthetic. Without the reflective glare of coating, colors appear more vivid and true to life. Your graphics and text pop, making the message more compelling to the reader.

Eco-Friendly Choice

Fourth on the list, let’s not forget the green factor. No coating usually means fewer chemicals and resources used in the production process. That’s a win-win in the sustainability department. Customers increasingly care about environmental responsibility, and you can proudly say you’re doing your part.

Versatility in Use

Last but certainly not least, these cards are versatile. Whether you’re promoting a sale, announcing a new product, or inviting folks to an event, EDDM postcards are up to the task. Uncoated cards are adaptable to various types of content, making them a flexible tool in your marketing arsenal.

Spotlight on No Coating EDDM Postcards from Catdi Printing

You’ve been patient, so here’s your reward: Catdi.com offers top-of-the-line No Coating EDDM Postcards. These feature 14PT uncoated card stock, writable surfaces on both sides, and a range of service options. Plus, choose between single or double-sided printing with a 4-color process. It’s a complete package tailored for your needs.

So are you ready to experience the perks of no coating EDDM postcards? Add to cart now and make the smart choice for your business!

Conclusion

We’ve covered a lot, haven’t we? No coating EDDM postcards are more than a marketing tool; they’re a business strategy. They offer cost savings, environmental benefits, and operational efficiencies. As you can see, businesses stick with them for solid reasons.

So what’s holding you back? Whether you’re a startup still finding your footing or an established business looking to optimize your marketing, no coating EDDM postcards could be your game-changer. Now you’re armed with all the information you need to make an informed choice.

The post Why Do Businesses Stick with No Coating EDDM Postcards? appeared first on Catdi Printing.

EDDM stands for “Every Door Direct Mail”. Rather than the postman taking cards to specific houses and addresses, EDDM postcards go to every single house or business on a mail route. Why is this so useful? It all hinges on how you make use of EDDM distribution.

It is Important to Design EDDM Postcards Because They Can Reach An Entire Neighborhood

The unique thing about EDDM is that it doesn’t go to individual houses or businesses, it goes to everyone in a region. For businesses trying to raise local awareness, you can canvass huge swaths of the city or surrounding neighborhoods without knowing a single resident’s name or worrying about printing thousands of address-unique mailing labels. EDDM is the number one way to reach an entire neighborhood, business or residential. This can be used to reach out to new potential customers or provide a blanket opportunity in neighborhoods that already include many of your regular patrons.

EDDM is also significantly more affordable than targeted direct mail marketing. You can send up to 5,000 postcards without need for additional postal permits and at very low postage costs. EDDM saves you on address labels, while still providing the same kind of regional targeting that traditional direct mail marketing has always used. You gain the benefit of canvassing a neighborhood without the costs of mailing to each house one by one.

Tips for Designing an Impactful EDDM Postcard Campaign

1) Map Your Mail Routes

The 40/40/20 rule of direct marketing campaigns states that 40% of your mail respondents will come from carefully selecting your recipients. The next 40% will come from the quality and appeal of your offer. The last 20% will be influenced by details like art and design.

This means that your first task after you decide to design EDDM postcards is to choose a mail route that matters. Simply canvassing the entire local region is going to be less effective than targeting exactly the neighborhoods that are most likely to be responsive. To do this with EDDM, that means choosing the right mail route. Your mail route is the path the mail carrier truck takes and for each home or business, the mailman takes a postcard and adds it to the personal stack.

To get exactly the distribution you’re looking for, you’ll want to choose a route that goes through the neighborhoods that matter most. Fortunately, USPS is ready with this handy tool that allows you to visually examine and select the routes in your target area.

2) Design EDDM Postcards that are Eye-Catching and Action-Inspiring

Your next goal is to make sure that your postcards catch the eye and win the attention of your EDDM recipients. You want to avoid the recycle bin and encourage your recipients to really consider the offer your postcard proposes. Your postcards first need to catch the eye with bold colors and a definitive design. Too many design elements and you’ll “bury the lead”. Too bland, and your cards will be discarded without a thought.

This is why marketers work hard to create powerful eye-catching designs that include action-inspiring messages. Your design will likely have a photo or image of some sort, a title of opportunity and a call to action. “Summer Blowout Sale at Barnie’s Pool Supplies”, says the title. “Get 30% off with This Discount Code!” says the call to action. These are your EDDM building blocks designed to catch the eye and spur recipients to the action you desire.

3) Approved USPS Card Dimensions

Of course, all that hard work is for naught if your EDDM postcards aren’t an approved USPS size. Whether you’re sending folded brochures or simple flat cards, the USPS system handles mail in a few standard sizes. Especially for EDDM campaigns. The standard sizes make it easier for mail machines to sort the stacks of cards and for mail carriers to quickly flip through the cards and distribute one to each home or business on the route.

All templates and designs should be based around the dimensions required by the USPS for EDDM delivery. Fortunately, there’s some variety in the size and the card design you can choose to best serve the purposes of your brand and campaign.

4) Clear Purpose and Use

Recipients should never be confused about why they have received the EDDM postcard or what they are expected to do about it. Your card design should prominently feature a statement of purpose and a call to action that recipients can understand with a single glance. The more complex your design, the more people will discard it without fully understanding the value you have to offer.

Whether your goal is to build awareness or send out coupons that people will put to use, make it clear. Use short declarative statements and design the flow of your imagery to direct readers to the best possible conclusion via a call to action. Make sure your purpose and the use of your EDDM card is unquestionably clear.

5) The Motivator

Next, think about the motivator. A simple call to action is often not enough to spur a call, walk-in, or website visit. But an offer, special deal, or opportunity might be. Remember the 40/40/20 rule. The second forty percent of your respondents will follow through on the call to action because of the value of the offer on the card.

Here is where your brand and campaign design matter most, as you decide what kind of offer will be most compelling and rewarding for the residents who will receive your EDDM postcards. Make your motivator friendly, powerful, and with enough of a time limit to prevent the indefinite put-off.

6) An Online Landing Page

No modern marketing campaign is complete without a landing page. Some cautious respondents may want to visit your website and check out your brand before they take any real action. This is a combination of curiosity, due diligence, and a desire to be engaged by your brand. So be sure to build an engaging landing page and include its URL on each of your EDDM postcards. This way, your respondents not only have a call-to-action to follow, but they also have a website to interact with and possibly even a customer portal to open an account for and track their new services.

7) Mobile App Features

Finally, don’t forget the mobile crowd. Many postcard campaigns today feature more than just a discount code and a nice design. They also feature QR codes for cellphone scanning or opportunities to log in through a mobile app for even more features and services. Just like the landing page, mobile features are key to engaging high-tech younger generations and those who would rather interact online even if they’re responding to a postcard.

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Your next EDDM marketing campaign has huge potential to be a hit; increasing awareness and drawing customers in for discounted or special package services. For more on how you can customize EDDM postcard campaigns to serve your business’ specific goals an brand personality, contact us today!

The post How to Design EDDM Postcards For Your Business appeared first on Catdi Printing.

You need to identify carrier routes, as well as, the specific names and addresses you want to send the postcards to. EDDM postcards save you the cost of purchasing a mailing list.

Besides, there is no permit required before you can use this service. Get the simplified address system from the United States Postal Service (USPS) and enlist the services of a complete 24/7 online print fulfillment provider. You need to stand out from your competitors with postcards that cannot be ignored.

A Guide to EDDM Postcard Marketing

EDDM campaigns have done an excellent job in shutting down the print is dead philosophy. Even though the business world today is digital-fast, digital marketing can only go so far before it is choked out by Adblockers. Physical pieces of postcards are excellent incorporations to your marketing strategy as they maximize your direct reach to potential clients.

Sending postcards to your customers’ doorsteps puts your message right in front of their eyes. All you need to work on is making sure your message is hard to ignore. Catching the attention of your customers if the first and most important step in postcard marketing.

The recent resurgence of interest in EDDM postcards allows you to achieve a more balanced mix of online and offline channels for your marketing strategy. Print opens up an avenue for dialogue between you and your customers, which in the long run creates long-lasting relationships and engaging relationships. You need such solid relationships with your customers to take your business to the next level.

Choosing a company that offers you exposure at the most cost-effective price allows you to gain new ground and build your brand without eating into your business’ capital.

Before you contact a print fulfillment provider, you need to figure out a visual that works best for your business. Just like business websites need to be branded, so does your postcards. This is the key to standing out among your competitors. You can even learn how to design your postcards by going through the ideas your competitors used. Another alternative is borrowing a leaf or two from previous campaigns you have sent out.

How To Make EDDM Postcards: Style Suggestions

1. Avoid Cheesy Taglines

Long gone are the days when people fell for cheesy taglines like the promise of an amazing offer. People are more critical these days, and such taglines will only cost you potential customers. Also, you should steer clear of anything with bold italics, all caps or multiple exclamation marks.

Also, avoid anything that is too elementary to activate the brain. You don’t want to deliver a boring postcard to people’s doors because they’ll feel like you wasted their time. Your focus should be to make a good impression the minute anyone looks at your handy work. Being more innovative and creative is the key to enticing your customers.

Your graphics and wording should trigger your customers to complete a story in their minds and see why they need your professional services or products. When a postcard is engaging, customers will spend more time with it, and this improves your odds of getting new customers. You need to make sure the postcard is designed such that the person reading it has an easy time taking in the information they need to transact with you.

2. Never Assume Your Audience Knows Everything

When you educate your audience, they’ll be more willing to make a purchase. Your headline should draw attention to the body because it is the most powerful selling tool in an EDDM postcard. Using provoking imagery in the body will entice your audience into wanting more information immediate.

Remember, for postcards; it is best to include direct information in the body because referring them to a link is a bit of a stretch. Provide as much information within no more than five sentences because you don’t want customers dropping your postcard before they finish reading.

3. Use What You Know to Personalize the Postcards

Do you know your customers inside out? Use that information in your postcards. Personalizing your postcards is an excellent way of attaining the trust of potential customers. Moreover, it will enhance your audience’s inclination to read the postcards. Sending customers postcards that are addressed specifically to them gives them a sense of familiarity.

Make a point of familiarizing yourself with your market and use the information you gather to be specific with your postcards. Knowing demographics like age, gender, income, and leisure activity is important, and they go a long way in making your customers feeling like they belong.

4. Ask

Once you identify the action you want your postcards to elicit, ask for it. Call-to-actions give your audience a cue for getting what they want. You should aim to gain more than just brand recognition with your postcards. Call-to-action is the key to winning new customers. Do you want your audience to visit your website? Ask.

3. Use Colour to Grab Attention

Always go with color instead of black and white if you want to grab the attention of your audience. However, use colors with moderation because too much will be repelling and confusing. You want to use just enough color to enhance your message but not too much that the postcard is cluttered.

You should choose colors based on the feelings that they elicit. Warm colors, for instance, are energizing and exciting while bright colors are loud and bold. Think about your product and your audience and choose the color that best presents your products. Make the most of your budget to maximize the impact color has on your message.

Conclusion

Using EDDM postcards to market your business locally is an excellent and cost-effective strategy because it saves you from purchasing a mailing list. Ensure you personalize every postcard to enhance your customers’ inclination to read them. These tips on how to make EDDM postcards are a good way to improve your business, but we also invite you to contact us for marketing tools that push your products off the shelves.

The post How to Make EDDM Postcards Stand Out For Your Business appeared first on Catdi Printing.